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The Future is now! How Pinterest helps marketeers to tap into user intent #AFBMC

Vortrag von Jan Honsel und Jana Würfel auf der AllFacebook Marketing Conference 2016 in München. Mehr Informationen: http://conference.allfacebook.de/

1 von 54
Confidential
The Future is now!
Tap into future user intent with Pinterest
March 2016
Agenda
2
WHAT IS PINTEREST?
WHAT’S IMPORTANT?
WHAT’S NEXT?
1
2
3
Agenda
3
WHAT IS PINTEREST?
WHAT’S IMPORTANT?
WHAT’S NEXT?
1
2
3
1
Pinterest is not a social network
5
Source: Millennials & Digital Experiences | Fall 2104
Connection
• Social Networking
• Photo Sharing
Expression
• Humor
• Educational 
• Discover
Action
• Search
• Shopping
Why do we use ___?
69%
131%
154%
123%
213%
Define Pinterest in relation to other digital experiences
People on Pinterest are discovering and doing
6
-5%
-25%
Connection
 Expression
 Action
Humor
 Educational
 Discovery
Social
 Photosharing
 Search
 Shopping
Source: Millennials & Digital Experiences | Fall 2014 
Scores represent Pinterest Indexed to the overall Social Category Average

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