Mit einem Paukenschlag hat Google 2016 die 360-Suite als integrierte Digital Marketing Suite aus der Taufe gehoben. Erfahren Sie, was die Elemente einzeln können und wie sie zusammenarbeiten.

1. © Google Inc. 2016. All rights reserved.
Google Analytics 360
Suite
Live demo:
how the products integrate
Ilona van de Bildt
Solutions Engineer

2. © Google Inc. 2016. All rights reserved.
Introducing “Your Trip”
Lots of systems, data in silos1
Teams working in isolation2
Not actionable or user friendly3

3. © Google Inc. 2016. All rights reserved.
Create a segment of
luxury travellers
Test best onsite content
to show luxury travellers
Analyse which
marketing is driving
luxury sales
Create new luxury traveller
audiences
Create reports to be able to
view and share your results
Tag Manager 360
Your Trip + GA360 Suite
Analytics 360
Optimize 360
Audience Center 360
Attribution 360
Data Studio 360

4. © Google Inc. 2016. All rights reserved.
Create a segment of
luxury travellers
Test best onsite content
to show luxury travellers
Analyse which
marketing is driving
luxury sales
Create new luxury traveller
audiences
Create reports to be able to
view and share your results
Tag Manager 360
Your Trip + GA360 Suite
Analytics 360
Optimize 360
Audience Center 360
Attribution 360
Data Studio 360

5. © Google Inc. 2016. All rights reserved.
Create a segment of
luxury travellers
Test best onsite content
to show luxury travellers
Analyse which
marketing is driving
luxury sales
Create new luxury traveller
audiences
Create reports to be able to
view and share your results
Tag Manager 360
Your Trip + GA360 Suite
Analytics 360
Optimize 360
Audience Center 360
Attribution 360
Data Studio 360

6. © Google Inc. 2016. All rights reserved.
Create a segment of
luxury travellers
Test best onsite content
to show luxury travellers
Analyse which
marketing is driving
luxury sales
Create new luxury traveller
audiences
Create reports to be able to
view and share your results
Tag Manager 360
Your Trip + GA360 Suite
Analytics 360
Optimize 360
Audience Center 360
Attribution 360
Data Studio 360

7. © Google Inc. 2016. All rights reserved.
Create a segment of
luxury travellers
Test best onsite content
to show luxury travellers
Analyse which
marketing is driving
luxury sales
Create new luxury traveller
audiences
Create reports to be able to
view and share your results
Tag Manager 360
Your Trip + GA360 Suite
Analytics 360
Optimize 360
Audience Center 360
Attribution 360
Data Studio 360

8. © Google Inc. 2016. All rights reserved.

9. © Google Inc. 2016. All rights reserved.
Create a segment of
luxury travellers
Test best onsite content
to show luxury travellers
Analyse which
marketing is driving
luxury sales
Create new luxury traveller
audiences
Create reports to be able to
view and share your results
Tag Manager 360
Your Trip + GA360 Suite
Analytics 360
Optimize 360
Audience Center 360
Attribution 360
Data Studio 360

10. © Google Inc. 2016. All rights reserved.
Create a segment of
luxury travellers
Test best onsite content
to show luxury travellers
Analyse which
marketing is driving
luxury sales
Create new luxury traveller
audiences
Create reports to be able to
view and share your results
Tag Manager 360
Your Trip + GA360 Suite
Analytics 360
Optimize 360
Audience Center 360
Attribution 360
Data Studio 360

11. © Google Inc. 2016. All rights reserved.
“Your Trip” Case Study
Data seamlessly connected1
Collaboration between teams2
Actionable data driving ROI3

12. © Google Inc. 2016. All rights reserved.
Questions?

13. © Google Inc. 2016. All rights reserved.
Tag Manager 360 - Data Collection
Data Studio 360 Data Analysis and Visualization
Third-Party Platforms
Analytics 360
Customer Insights
Attribution 360
Marketing
Measurement
Optimize 360
Site Testing and
Personalization
Audience Center 360
Audience
Management

14. © Google Inc. 2016. All rights reserved.
Create a segment of
users
Use a segment to
evaluate the best content
Analyse your
marketing
Use a segment to determine
the best pool of users
Create reports to be able to
view and share your results
Tag Manager 360
Your Trip + GA360 Suite
Analytics 360
Optimize 360
Audience Center 360
Attribution 360
Data Studio 360

15. © Google Inc. 2016. All rights reserved.

16. © Google Inc. 2016. All rights reserved.

17. © Google Inc. 2016. All rights reserved.

18. © Google Inc. 2016. All rights reserved.

19. © Google Inc. 2016. All rights reserved.

20. © Google Inc. 2016. All rights reserved.

21. © Google Inc. 2016. All rights reserved.

22. © Google Inc. 2016. All rights reserved.

23. © Google Inc. 2016. All rights reserved.

24. © Google Inc. 2016. All rights reserved.

25. © Google Inc. 2016. All rights reserved.

26. © Google Inc. 2016. All rights reserved.

27. © Google Inc. 2016. All rights reserved.

28. © Google Inc. 2016. All rights reserved.

29. © Google Inc. 2016. All rights reserved.

30. © Google Inc. 2016. All rights reserved.