Christopher Gutknecht
12 SlideShares 10 Followers
Personal Information
Beruf
Teamlead Analytics & Performance
Branche
Retail
Webseite
www.bergzeit.de
Info
Data Professional leading the Analytics & Performance team at Bergzeit. Passionate for Ecommerce, cloud technology, web measurement and the modern data stack. Favourite languages are SQL and Python, favourite platform is dbt and the Google cloud.
Tags
google analytics google ads google cloud plataform dbt big query analytics google bigquery google adwords google analytics 4 gtm google tag manager ppc automation ppc census google shopping pmax performance max gcp webvitals crawling python relaunch seo data modeling measurement ga4 performance marketing ad customizers data build tool smx attribution data web analytics tag management cookie consent ads scripts
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Präsentationen

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SMX Advanced - When to use Machine Learning for Search Campaigns

Vor 4 Jahren • 1025 Aufrufe

Questioning Data Quality and Troubleshooting Tracking Gaps (SMX Munich 2020)

Vor 4 Jahren • 996 Aufrufe

Questioning data quality and troubleshooting tracking gaps (version2 | Smx Summer 2020)

Vor 3 Jahren • 241 Aufrufe

Data Driven Attribution in BigQuery with Shapley Values and Markov Chains

Vor 3 Jahren • 1456 Aufrufe

Gross Profit Bidding for Ecommerce | SMX Virtual 2021

Vor 3 Jahren • 1330 Aufrufe

Building a Marketing Data Warehouse from Scratch - SMX Advanced 202

Vor 2 Jahren • 534 Aufrufe

Building Data Products with BigQuery for PPC and SEO (SMX 2022)

Vor 2 Jahren • 667 Aufrufe

Your Raw Data is Ready - Introduction to Analytics Engineering | SMX Advanced 2022

Vor 1 Jahr • 273 Aufrufe

Scaling Search Campaigns With Bulk Uploads and Ad Customizers (SMX 2023)

Vor 1 Jahr • 370 Aufrufe

MeasureCamp_Custom GA4 Channel Groups with dbt

Vor 8 Monaten • 247 Aufrufe

How to recover from an unsuccessful SEO relaunch by activating your data (SMX Advanced 2023)

Vor 7 Monaten • 17 Aufrufe

PMAX Product structures with BigQuery [GERMAN]

Vor 6 Monaten • 37 Aufrufe
Personal Information
Beruf
Teamlead Analytics & Performance
Branche
Retail
Webseite
www.bergzeit.de
Info
Data Professional leading the Analytics & Performance team at Bergzeit. Passionate for Ecommerce, cloud technology, web measurement and the modern data stack. Favourite languages are SQL and Python, favourite platform is dbt and the Google cloud.
Tags
google analytics google ads google cloud plataform dbt big query analytics google bigquery google adwords google analytics 4 gtm google tag manager ppc automation ppc census google shopping pmax performance max gcp webvitals crawling python relaunch seo data modeling measurement ga4 performance marketing ad customizers data build tool smx attribution data web analytics tag management cookie consent ads scripts
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