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Amazing Content for Social Media: Guide to create engaging Content and beat the Edge Rank

•
•
Robert Seeger
Robert Seeger

Content is king. Content rules. Yeah boring... because this only works if the content is really treated like a king. For Social Media you need own content - the best possible content. In this short guide you will learn more about the mysterious edge rank, post promotions and targeted updates. See amazing examples for great engaging Social Media Content. And have fun!

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Edge Rank
1. What people really do on facebook?
nothing
They wait
... For cool & funny updates
... They „like“ very cool and very funny updates...
... they „share exraordinary cool and funny updates...
... People share Content because because it’s great– not because it’s from you
2 big target groups •  Bored at work •  Bored in a line
2.  It‘s all about „Stickiness“ & „shareability“
Social Media is the Facebook Newsfeed ;-)
WHY?
Share & Edge Rank •  Share = Reach = viral •  Edge Rank = visibility = interaction •  Secret to more Reach: •  Share, Share, Share
Shareable Posts •  Give •  Advise •  Warn •  Amuse •  Inspire •  Amaze •  Unite
Edge Rank?
Edge Rank?
Edge Rank?
Edge Rank?
Edge Rank?
Edge Rank?
Talking about
Interaktionen
Interaktionen
Interaktionen
Reach isn‘t everything
Post Boost from Post
Or Post Promotion
Propel AD
Propel AD
Propel AD
Qwaya
Small difference
My solution
Be careful!
SocialMedia Content
Eigener Content •  Content is everything •  Without content you are nothing •  OWN Social Media Content •  Creativity wins
4. Richtig Content nutzen.
Die vier Content Typen Official Company Content Personal Company Content Generated User Content Found & shared User Content
Official Company Content
Personal Company Content
Generated User Content
Found & Shared User Content •  OPC
Content Goals •  Traffic •  Reach •  Emotions/ Interactions •  Branding
Traffic – 80 x days
Bad?
Good?
Share = the 3 Level
Unconditional shares
88 Content strategy
„Hot Topics“
„Hot Topics“
INVOLVEMENT & RESPONSE
Advertising is luxury Content is survival

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