SlideShare a Scribd company logo

Universum INFOGRAPHIC - Employer Branding Journey

•
•
Marielle Reussink
Marielle Reussink

The Employer Branding Journey: From tactical ad hoc recruiting to strategic employer branding based on actionable insights and measurable KPIs with a healthy talent community and pipeline. How can we become leaders in employer branding?

Recruiting & HR
1 of 1
Download to read offline
Universum INFOGRAPHIC - Employer Branding Journey

Recommended

What's Next: Employer Branding
What's Next: Employer BrandingWhat's Next: Employer Branding
What's Next: Employer BrandingOgilvy Consulting
 
Employer brand. The what, why and how of employer branding.
Employer brand. The what, why and how of employer branding.Employer brand. The what, why and how of employer branding.
Employer brand. The what, why and how of employer branding.N. Robert Johnson, APR
 
You've Established your EVP. Now How Do you Bring it to Life?
You've Established your EVP. Now How Do you Bring it to Life?You've Established your EVP. Now How Do you Bring it to Life?
You've Established your EVP. Now How Do you Bring it to Life?LinkedIn Talent Solutions
 
Employee Value Proposition. How and why your EVP plays a critical role in you...
Employee Value Proposition. How and why your EVP plays a critical role in you...Employee Value Proposition. How and why your EVP plays a critical role in you...
Employee Value Proposition. How and why your EVP plays a critical role in you...N. Robert Johnson, APR
 
The Art Of The Creative Pitch
The Art Of The Creative PitchThe Art Of The Creative Pitch
The Art Of The Creative PitchJustice Mitchell
 
Employee Value Proposition in Corporate Human Resources
Employee Value Proposition in Corporate Human ResourcesEmployee Value Proposition in Corporate Human Resources
Employee Value Proposition in Corporate Human ResourcesSarah Brennan
 
Employer Branding Presentation
Employer Branding PresentationEmployer Branding Presentation
Employer Branding PresentationJason Bahamundi
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gapcoolstuff
 

Recommended

What's Next: Employer Branding
What's Next: Employer BrandingWhat's Next: Employer Branding
What's Next: Employer BrandingOgilvy Consulting
 
Employer brand. The what, why and how of employer branding.
Employer brand. The what, why and how of employer branding.Employer brand. The what, why and how of employer branding.
Employer brand. The what, why and how of employer branding.N. Robert Johnson, APR
 
You've Established your EVP. Now How Do you Bring it to Life?
You've Established your EVP. Now How Do you Bring it to Life?You've Established your EVP. Now How Do you Bring it to Life?
You've Established your EVP. Now How Do you Bring it to Life?LinkedIn Talent Solutions
 
Employee Value Proposition. How and why your EVP plays a critical role in you...
Employee Value Proposition. How and why your EVP plays a critical role in you...Employee Value Proposition. How and why your EVP plays a critical role in you...
Employee Value Proposition. How and why your EVP plays a critical role in you...N. Robert Johnson, APR
 
The Art Of The Creative Pitch
The Art Of The Creative PitchThe Art Of The Creative Pitch
The Art Of The Creative PitchJustice Mitchell
 
Employee Value Proposition in Corporate Human Resources
Employee Value Proposition in Corporate Human ResourcesEmployee Value Proposition in Corporate Human Resources
Employee Value Proposition in Corporate Human ResourcesSarah Brennan
 
Employer Branding Presentation
Employer Branding PresentationEmployer Branding Presentation
Employer Branding PresentationJason Bahamundi
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gapcoolstuff
 
Employee Branding
Employee BrandingEmployee Branding
Employee Brandingbrandbliss
 
Crafting a Powerful Employee Value Proposition
Crafting a Powerful Employee Value PropositionCrafting a Powerful Employee Value Proposition
Crafting a Powerful Employee Value PropositionCielo
 
Employer Branding for Talent Attraction
Employer Branding for Talent Attraction Employer Branding for Talent Attraction
Employer Branding for Talent Attraction N. Robert Johnson, APR
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaborationTable19
 
Using Employer Branding to Win Top Talent | Webinar
Using Employer Branding to Win Top Talent | WebinarUsing Employer Branding to Win Top Talent | Webinar
Using Employer Branding to Win Top Talent | WebinarLinkedIn Talent Solutions
 
How to create a compelling employer value proposition | Talent Connect 2016
How to create a compelling employer value proposition | Talent Connect 2016How to create a compelling employer value proposition | Talent Connect 2016
How to create a compelling employer value proposition | Talent Connect 2016LinkedIn Talent Solutions
 
Employee Value Propositions & Employer Branding
Employee Value Propositions & Employer BrandingEmployee Value Propositions & Employer Branding
Employee Value Propositions & Employer BrandingEngage Me
 
LinkedIn Employer Brand Playbook
LinkedIn Employer Brand PlaybookLinkedIn Employer Brand Playbook
LinkedIn Employer Brand PlaybookAndy Solty
 
20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage ContentBarry Feldman
 
Employee Engagement A To Z Slides
Employee Engagement A To Z SlidesEmployee Engagement A To Z Slides
Employee Engagement A To Z SlidesDavid Zinger
 
Employer branding
Employer branding Employer branding
Employer branding The House of Marketing
 
Beyond Onboarding New Employees
Beyond Onboarding New EmployeesBeyond Onboarding New Employees
Beyond Onboarding New EmployeesAnita D Russell M.Ed, CPC
 
Zag brand strategy
Zag brand strategyZag brand strategy
Zag brand strategyjohnecooper
 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsEugene Cheng
 
My new experience certificate
My new experience certificateMy new experience certificate
My new experience certificateparthiban gowtham
 
Simple Yet Strategic Ways of Building Your Employer Brand | Webcast
Simple Yet Strategic Ways of Building Your Employer Brand | WebcastSimple Yet Strategic Ways of Building Your Employer Brand | Webcast
Simple Yet Strategic Ways of Building Your Employer Brand | WebcastLinkedIn Talent Solutions
 
IQ Work Hacks : Verbal communication
IQ Work Hacks : Verbal communication IQ Work Hacks : Verbal communication
IQ Work Hacks : Verbal communication InterQuest Group
 
Employee Engagement
Employee EngagementEmployee Engagement
Employee EngagementNational HRD Network
 
Employer Branding slideshare
Employer Branding slideshareEmployer Branding slideshare
Employer Branding slideshareNew To HR
 
Stratechi HR & Org Strategy Presentation Template by McKinsey Alum.pdf
Stratechi HR & Org Strategy Presentation Template by McKinsey Alum.pdfStratechi HR & Org Strategy Presentation Template by McKinsey Alum.pdf
Stratechi HR & Org Strategy Presentation Template by McKinsey Alum.pdfStratechi.com
 
Employer Branding & Recruiting heute
Employer Branding & Recruiting heuteEmployer Branding & Recruiting heute
Employer Branding & Recruiting heuteMarcus Fischer
 
Employer Branding / Arbeitgebermarketing - Basics
Employer Branding / Arbeitgebermarketing - BasicsEmployer Branding / Arbeitgebermarketing - Basics
Employer Branding / Arbeitgebermarketing - BasicsArbeitgeber Zukunft - Arbeitgebermarketing für Unternehmen
 

More Related Content

What's hot

Employee Branding
Employee BrandingEmployee Branding
Employee Brandingbrandbliss
 
Crafting a Powerful Employee Value Proposition
Crafting a Powerful Employee Value PropositionCrafting a Powerful Employee Value Proposition
Crafting a Powerful Employee Value PropositionCielo
 
Employer Branding for Talent Attraction
Employer Branding for Talent Attraction Employer Branding for Talent Attraction
Employer Branding for Talent Attraction N. Robert Johnson, APR
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaborationTable19
 
Using Employer Branding to Win Top Talent | Webinar
Using Employer Branding to Win Top Talent | WebinarUsing Employer Branding to Win Top Talent | Webinar
Using Employer Branding to Win Top Talent | WebinarLinkedIn Talent Solutions
 
How to create a compelling employer value proposition | Talent Connect 2016
How to create a compelling employer value proposition | Talent Connect 2016How to create a compelling employer value proposition | Talent Connect 2016
How to create a compelling employer value proposition | Talent Connect 2016LinkedIn Talent Solutions
 
Employee Value Propositions & Employer Branding
Employee Value Propositions & Employer BrandingEmployee Value Propositions & Employer Branding
Employee Value Propositions & Employer BrandingEngage Me
 
LinkedIn Employer Brand Playbook
LinkedIn Employer Brand PlaybookLinkedIn Employer Brand Playbook
LinkedIn Employer Brand PlaybookAndy Solty
 
20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage ContentBarry Feldman
 
Employee Engagement A To Z Slides
Employee Engagement A To Z SlidesEmployee Engagement A To Z Slides
Employee Engagement A To Z SlidesDavid Zinger
 
Zag brand strategy
Zag brand strategyZag brand strategy
Zag brand strategyjohnecooper
 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsEugene Cheng
 
My new experience certificate
My new experience certificateMy new experience certificate
My new experience certificateparthiban gowtham
 
Simple Yet Strategic Ways of Building Your Employer Brand | Webcast
Simple Yet Strategic Ways of Building Your Employer Brand | WebcastSimple Yet Strategic Ways of Building Your Employer Brand | Webcast
Simple Yet Strategic Ways of Building Your Employer Brand | WebcastLinkedIn Talent Solutions
 
IQ Work Hacks : Verbal communication
IQ Work Hacks : Verbal communication IQ Work Hacks : Verbal communication
IQ Work Hacks : Verbal communication InterQuest Group
 
Employer Branding slideshare
Employer Branding slideshareEmployer Branding slideshare
Employer Branding slideshareNew To HR
 
Stratechi HR & Org Strategy Presentation Template by McKinsey Alum.pdf
Stratechi HR & Org Strategy Presentation Template by McKinsey Alum.pdfStratechi HR & Org Strategy Presentation Template by McKinsey Alum.pdf
Stratechi HR & Org Strategy Presentation Template by McKinsey Alum.pdfStratechi.com
 

What's hot (20)

Employee Branding
Employee BrandingEmployee Branding
Employee Branding
 
Crafting a Powerful Employee Value Proposition
Crafting a Powerful Employee Value PropositionCrafting a Powerful Employee Value Proposition
Crafting a Powerful Employee Value Proposition
 
Employer Branding for Talent Attraction
Employer Branding for Talent Attraction Employer Branding for Talent Attraction
Employer Branding for Talent Attraction
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaboration
 
Using Employer Branding to Win Top Talent | Webinar
Using Employer Branding to Win Top Talent | WebinarUsing Employer Branding to Win Top Talent | Webinar
Using Employer Branding to Win Top Talent | Webinar
 
How to create a compelling employer value proposition | Talent Connect 2016
How to create a compelling employer value proposition | Talent Connect 2016How to create a compelling employer value proposition | Talent Connect 2016
How to create a compelling employer value proposition | Talent Connect 2016
 
Employee Value Propositions & Employer Branding
Employee Value Propositions & Employer BrandingEmployee Value Propositions & Employer Branding
Employee Value Propositions & Employer Branding
 
LinkedIn Employer Brand Playbook
LinkedIn Employer Brand PlaybookLinkedIn Employer Brand Playbook
LinkedIn Employer Brand Playbook
 
20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content
 
Employee Engagement A To Z Slides
Employee Engagement A To Z SlidesEmployee Engagement A To Z Slides
Employee Engagement A To Z Slides
 
Employer branding
Employer branding Employer branding
Employer branding
 
Beyond Onboarding New Employees
Beyond Onboarding New EmployeesBeyond Onboarding New Employees
Beyond Onboarding New Employees
 
Zag brand strategy
Zag brand strategyZag brand strategy
Zag brand strategy
 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
 
My new experience certificate
My new experience certificateMy new experience certificate
My new experience certificate
 
Simple Yet Strategic Ways of Building Your Employer Brand | Webcast
Simple Yet Strategic Ways of Building Your Employer Brand | WebcastSimple Yet Strategic Ways of Building Your Employer Brand | Webcast
Simple Yet Strategic Ways of Building Your Employer Brand | Webcast
 
IQ Work Hacks : Verbal communication
IQ Work Hacks : Verbal communication IQ Work Hacks : Verbal communication
IQ Work Hacks : Verbal communication
 
Employee Engagement
Employee EngagementEmployee Engagement
Employee Engagement
 
Employer Branding slideshare
Employer Branding slideshareEmployer Branding slideshare
Employer Branding slideshare
 
Stratechi HR & Org Strategy Presentation Template by McKinsey Alum.pdf
Stratechi HR & Org Strategy Presentation Template by McKinsey Alum.pdfStratechi HR & Org Strategy Presentation Template by McKinsey Alum.pdf
Stratechi HR & Org Strategy Presentation Template by McKinsey Alum.pdf
 

Viewers also liked

Employer Branding & Recruiting heute
Employer Branding & Recruiting heuteEmployer Branding & Recruiting heute
Employer Branding & Recruiting heuteMarcus Fischer
 
Employer Branding - Grundlagen einer guten Ausbildungsmarkenstrategie
Employer Branding - Grundlagen einer guten AusbildungsmarkenstrategieEmployer Branding - Grundlagen einer guten Ausbildungsmarkenstrategie
Employer Branding - Grundlagen einer guten AusbildungsmarkenstrategieU-Form:e Testsysteme
 
The Current State of Employer Brands in Hong Kong
The Current State of Employer Brands in Hong KongThe Current State of Employer Brands in Hong Kong
The Current State of Employer Brands in Hong KongUniversum Global
 
Your Employer Brand - COSE Presentation 2015
Your Employer Brand - COSE Presentation 2015Your Employer Brand - COSE Presentation 2015
Your Employer Brand - COSE Presentation 2015N. Robert Johnson, APR
 
From awareness to application - The Talent Journey
From awareness to application - The Talent JourneyFrom awareness to application - The Talent Journey
From awareness to application - The Talent JourneyMarielle Reussink
 
Goldmedia Trendmonitor 2017
Goldmedia Trendmonitor 2017Goldmedia Trendmonitor 2017
Goldmedia Trendmonitor 2017Goldmedia Group
 
Leveraging Your Employer Brand to Attract Great Talent
Leveraging Your Employer Brand to Attract Great TalentLeveraging Your Employer Brand to Attract Great Talent
Leveraging Your Employer Brand to Attract Great TalentGlassdoor
 
Textkernel - Recruiting Innovation Day München (DE)
Textkernel - Recruiting Innovation Day München (DE)Textkernel - Recruiting Innovation Day München (DE)
Textkernel - Recruiting Innovation Day München (DE)Textkernel
 
[2015] Trends in der Personalbeschaffung in Deutschland
[2015] Trends in der Personalbeschaffung in Deutschland [2015] Trends in der Personalbeschaffung in Deutschland
[2015] Trends in der Personalbeschaffung in Deutschland LinkedIn D-A-CH
 
Ziele der corporate identity
Ziele der corporate identityZiele der corporate identity
Ziele der corporate identitysabs0312
 
Ansgar Büngener - Social Media Symposium - Employer Branding
Ansgar Büngener - Social Media Symposium - Employer BrandingAnsgar Büngener - Social Media Symposium - Employer Branding
Ansgar Büngener - Social Media Symposium - Employer BrandingP8 Marketing
 
Die Evolution der eigenen Homepage
Die Evolution der eigenen HomepageDie Evolution der eigenen Homepage
Die Evolution der eigenen HomepageStefan Wienströer
 
German recruiting trends 2013
German recruiting trends 2013 German recruiting trends 2013
German recruiting trends 2013 Sebastian Rudolph
 
Strategisches Personalmarketing: Erfolgreiches Recruiting in Web und Social M...
Strategisches Personalmarketing: Erfolgreiches Recruiting in Web und Social M...Strategisches Personalmarketing: Erfolgreiches Recruiting in Web und Social M...
Strategisches Personalmarketing: Erfolgreiches Recruiting in Web und Social M...dmcgroup
 

Viewers also liked (20)

Employer Branding & Recruiting heute
Employer Branding & Recruiting heuteEmployer Branding & Recruiting heute
Employer Branding & Recruiting heute
 
Employer Branding / Arbeitgebermarketing - Basics
Employer Branding / Arbeitgebermarketing - BasicsEmployer Branding / Arbeitgebermarketing - Basics
Employer Branding / Arbeitgebermarketing - Basics
 
Employer Branding - Grundlagen einer guten Ausbildungsmarkenstrategie
Employer Branding - Grundlagen einer guten AusbildungsmarkenstrategieEmployer Branding - Grundlagen einer guten Ausbildungsmarkenstrategie
Employer Branding - Grundlagen einer guten Ausbildungsmarkenstrategie
 
The Current State of Employer Brands in Hong Kong
The Current State of Employer Brands in Hong KongThe Current State of Employer Brands in Hong Kong
The Current State of Employer Brands in Hong Kong
 
Your Employer Brand - COSE Presentation 2015
Your Employer Brand - COSE Presentation 2015Your Employer Brand - COSE Presentation 2015
Your Employer Brand - COSE Presentation 2015
 
From awareness to application - The Talent Journey
From awareness to application - The Talent JourneyFrom awareness to application - The Talent Journey
From awareness to application - The Talent Journey
 
Service plan
Service planService plan
Service plan
 
Goldmedia Trendmonitor 2017
Goldmedia Trendmonitor 2017Goldmedia Trendmonitor 2017
Goldmedia Trendmonitor 2017
 
Leveraging Your Employer Brand to Attract Great Talent
Leveraging Your Employer Brand to Attract Great TalentLeveraging Your Employer Brand to Attract Great Talent
Leveraging Your Employer Brand to Attract Great Talent
 
In Employer Branding EXPERIENCE is Everything!
In Employer Branding EXPERIENCE is Everything!In Employer Branding EXPERIENCE is Everything!
In Employer Branding EXPERIENCE is Everything!
 
Textkernel - Recruiting Innovation Day München (DE)
Textkernel - Recruiting Innovation Day München (DE)Textkernel - Recruiting Innovation Day München (DE)
Textkernel - Recruiting Innovation Day München (DE)
 
[2015] Trends in der Personalbeschaffung in Deutschland
[2015] Trends in der Personalbeschaffung in Deutschland [2015] Trends in der Personalbeschaffung in Deutschland
[2015] Trends in der Personalbeschaffung in Deutschland
 
Ziele der corporate identity
Ziele der corporate identityZiele der corporate identity
Ziele der corporate identity
 
Corporate Social Responsibility 2.0
Corporate Social Responsibility 2.0Corporate Social Responsibility 2.0
Corporate Social Responsibility 2.0
 
Arbeitgeber attraktivität heute und morgen comrecon-monster
Arbeitgeber attraktivität heute und morgen comrecon-monsterArbeitgeber attraktivität heute und morgen comrecon-monster
Arbeitgeber attraktivität heute und morgen comrecon-monster
 
Ansgar Büngener - Social Media Symposium - Employer Branding
Ansgar Büngener - Social Media Symposium - Employer BrandingAnsgar Büngener - Social Media Symposium - Employer Branding
Ansgar Büngener - Social Media Symposium - Employer Branding
 
Die Evolution der eigenen Homepage
Die Evolution der eigenen HomepageDie Evolution der eigenen Homepage
Die Evolution der eigenen Homepage
 
Web2.0 im mittelständischen Unternehmen
Web2.0 im mittelständischen UnternehmenWeb2.0 im mittelständischen Unternehmen
Web2.0 im mittelständischen Unternehmen
 
German recruiting trends 2013
German recruiting trends 2013 German recruiting trends 2013
German recruiting trends 2013
 
Strategisches Personalmarketing: Erfolgreiches Recruiting in Web und Social M...
Strategisches Personalmarketing: Erfolgreiches Recruiting in Web und Social M...Strategisches Personalmarketing: Erfolgreiches Recruiting in Web und Social M...
Strategisches Personalmarketing: Erfolgreiches Recruiting in Web und Social M...
 

More from Marielle Reussink

Millennials Rising: Engaging and attracting Gen Y Talent
Millennials Rising: Engaging and attracting Gen Y Talent Millennials Rising: Engaging and attracting Gen Y Talent
Millennials Rising: Engaging and attracting Gen Y Talent Marielle Reussink
 
Winning the war for talent is your social media working for you
Winning the war for talent is your social media working for youWinning the war for talent is your social media working for you
Winning the war for talent is your social media working for youMarielle Reussink
 
Nanyang Technological University (NTU) Talent Seminar Singapore 2014
Nanyang Technological University (NTU) Talent Seminar Singapore 2014Nanyang Technological University (NTU) Talent Seminar Singapore 2014
Nanyang Technological University (NTU) Talent Seminar Singapore 2014Marielle Reussink
 
Universum Top Ideal Employers Survey Results Singapore 2014
Universum Top Ideal Employers Survey Results Singapore 2014Universum Top Ideal Employers Survey Results Singapore 2014
Universum Top Ideal Employers Survey Results Singapore 2014Marielle Reussink
 
Universum Student Survey 2013 Australia
Universum Student Survey 2013 AustraliaUniversum Student Survey 2013 Australia
Universum Student Survey 2013 AustraliaMarielle Reussink
 
Universum Student Survey 2013 Singapore
Universum Student Survey 2013 SingaporeUniversum Student Survey 2013 Singapore
Universum Student Survey 2013 SingaporeMarielle Reussink
 

More from Marielle Reussink (6)

Millennials Rising: Engaging and attracting Gen Y Talent
Millennials Rising: Engaging and attracting Gen Y Talent Millennials Rising: Engaging and attracting Gen Y Talent
Millennials Rising: Engaging and attracting Gen Y Talent
 
Winning the war for talent is your social media working for you
Winning the war for talent is your social media working for youWinning the war for talent is your social media working for you
Winning the war for talent is your social media working for you
 
Nanyang Technological University (NTU) Talent Seminar Singapore 2014
Nanyang Technological University (NTU) Talent Seminar Singapore 2014Nanyang Technological University (NTU) Talent Seminar Singapore 2014
Nanyang Technological University (NTU) Talent Seminar Singapore 2014
 
Universum Top Ideal Employers Survey Results Singapore 2014
Universum Top Ideal Employers Survey Results Singapore 2014Universum Top Ideal Employers Survey Results Singapore 2014
Universum Top Ideal Employers Survey Results Singapore 2014
 
Universum Student Survey 2013 Australia
Universum Student Survey 2013 AustraliaUniversum Student Survey 2013 Australia
Universum Student Survey 2013 Australia
 
Universum Student Survey 2013 Singapore
Universum Student Survey 2013 SingaporeUniversum Student Survey 2013 Singapore
Universum Student Survey 2013 Singapore