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YouTube – It is all about Video

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BSI YouTube – It is all about Video Marketing 2.0 Conference, Paris 2008
Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
It’s all about video Nicolas Beauchesne Head of Media Solutions Google France Paris, May 6th, 2008 confidentiel et exclusif
Our vehicles for video confidentiel et exclusif
Every minute, 10 hours That’s like 7,513 of video is uploaded to Gladiators…every day. YouTube… Google Confidential and Proprietary 3
What Is the Travel Experience? Needs Vacation Planning Vacation On Vacation After Vacation 4 confidentiel et exclusif
Scale the power of video confidentiel et exclusif
Country YouTube Unique Users YouTube Reach 50%+ United States 67,509,000 41.7% Of YouTube Views and Video Uploads Come Japan 16,173,000 33.9% From Outside the US Canada 14,025,000 58.9% United Kingdom 10,426,000 31.7% 240M+ Brazil 8,600,000 39% Worldwide unique France 8,300,000 31.4% monthly visitors Italy 7,793,000 32.1% Hundreds of Spain 7,529,000 40.7% millions Germany 7,193,000 19.9% of worldwide video Mexico 4,435,000 38.5% views daily Australia 3,670,000 31.1% Ireland 377,000 24.7% Source: Google Internal Data, Neilsen NetRatings January 2008, Nielsen//NetRatings (October 2007) - US audience Comscore “07, Hitwise “07 confidentiel et exclusif
Europe 22% USA Rest of 52% World 26% confidentiel et exclusif
Reach out to communities confidentiel et exclusif
confidentiel et exclusif
I want to be entertained The Long Tail I visit YouTube.com I enjoy listening to music I visit Lastfm.com I love independent electro beats I visit electrogarden.com I am a huge fan of Alexey Rybnikov I visit matrixsynth. blogspot.com confidentiel et exclusif
37,700 videos labelled “tecktonik” 9.1 million views 15,035 comments 12,555 ratings Video from JeyJey91 8,872 times favorite confidentiel et exclusif
confidentiel et exclusif
YouTube Insights YouTube video YouTube player in Google Earth on the iPhone YouTube selection Video results in iGoogle in Google search Close the loop around video confidentiel et exclusif
YouTube selection in iGoogle confidentiel et exclusif
YouTube video in Google Earth confidentiel et exclusif
YouTube Insights French videos are viewed worldwide confidentiel et exclusif
YouTube player on the iPhone confidentiel et exclusif
Video results in Google search confidentiel et exclusif
Thank you confidentiel et exclusif

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YouTube – It is all about Video

  • 1. BSI YouTube – It is all about Video Marketing 2.0 Conference, Paris 2008
  • 2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
  • 3. It’s all about video Nicolas Beauchesne Head of Media Solutions Google France Paris, May 6th, 2008 confidentiel et exclusif
  • 4. Our vehicles for video confidentiel et exclusif
  • 5. Every minute, 10 hours That’s like 7,513 of video is uploaded to Gladiators…every day. YouTube… Google Confidential and Proprietary 3
  • 6. What Is the Travel Experience? Needs Vacation Planning Vacation On Vacation After Vacation 4 confidentiel et exclusif
  • 7. Scale the power of video confidentiel et exclusif
  • 8. Country YouTube Unique Users YouTube Reach 50%+ United States 67,509,000 41.7% Of YouTube Views and Video Uploads Come Japan 16,173,000 33.9% From Outside the US Canada 14,025,000 58.9% United Kingdom 10,426,000 31.7% 240M+ Brazil 8,600,000 39% Worldwide unique France 8,300,000 31.4% monthly visitors Italy 7,793,000 32.1% Hundreds of Spain 7,529,000 40.7% millions Germany 7,193,000 19.9% of worldwide video Mexico 4,435,000 38.5% views daily Australia 3,670,000 31.1% Ireland 377,000 24.7% Source: Google Internal Data, Neilsen NetRatings January 2008, Nielsen//NetRatings (October 2007) - US audience Comscore “07, Hitwise “07 confidentiel et exclusif
  • 9. Europe 22% USA Rest of 52% World 26% confidentiel et exclusif
  • 10. Reach out to communities confidentiel et exclusif
  • 12. I want to be entertained The Long Tail I visit YouTube.com I enjoy listening to music I visit Lastfm.com I love independent electro beats I visit electrogarden.com I am a huge fan of Alexey Rybnikov I visit matrixsynth. blogspot.com confidentiel et exclusif
  • 13. 37,700 videos labelled “tecktonik” 9.1 million views 15,035 comments 12,555 ratings Video from JeyJey91 8,872 times favorite confidentiel et exclusif
  • 15. YouTube Insights YouTube video YouTube player in Google Earth on the iPhone YouTube selection Video results in iGoogle in Google search Close the loop around video confidentiel et exclusif
  • 16. YouTube selection in iGoogle confidentiel et exclusif
  • 17. YouTube video in Google Earth confidentiel et exclusif
  • 18. YouTube Insights French videos are viewed worldwide confidentiel et exclusif
  • 19. YouTube player on the iPhone confidentiel et exclusif
  • 20. Video results in Google search confidentiel et exclusif
  • 21. Thank you confidentiel et exclusif