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Ford Motor Company – Social Networking & Automotive Industry

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BSI Ford Motor Company – Social Networking & Automotive Industry Marketing 2.0 Conference, Paris 2009
Jointheconversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
An industry in CRISIS
Strategy
HOW?
Sharepoint ,[object Object]
Wikis
RSS
Collaboration, training, culture, knowledge management,[object Object]
Is it working?

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