EBE 2019 - Starting up E-Commerce at TRUMPF
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Rainer Schüßler Customer Experience Platform TRUMPF It’s not only about an e-shop. It’s about how online shopping looks like for TRUMPF customers. Starting up e-commerce at TRUMPF is a digital transformation story. It starts from scratch on and leads to our vision of a customer experience platform. The main characters of that story are people with a huge variety of backgrounds and skills, but no professional e-commerce experience. Rainer brings over 15 years of experience in various e-commerce and marketing-related projects. He is passionate about establishing digital business at traditional companies. Together with his cross-functional team he is running a corporate start up at TRUMPF. Besides his “Digital Pioneer” job he loves being offline and spending time with his family, cooking and photography.
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EBE 2020 Vom Keller zu einer der erfolgreichsten Versandapotheken Deutschlands
EBE 2020 Profitables Skalieren von Online Shops durch Social Media Marketing
EBE 2020 Profitables Skalieren von Online Shops durch Social Media Marketing
EBE 2020 How to expand to new markets in 100 days - Dijana Dimitrovska
EBE 2020 How to expand to new markets in 100 days - Dijana Dimitrovska
EBE 2020 The power of AI in risk management - minimize fraud & maximize reven...
EBE 2020 The power of AI in risk management - minimize fraud & maximize reven...
EBE 2020 Signifikante Absatzsteigerung durch die Einführung von Customer Cent...
EBE 2020 Signifikante Absatzsteigerung durch die Einführung von Customer Cent...
EBE 2020 Payment Excellence: Mit innovativen Payment-Features die Kundenloyal...
EBE 2020 Payment Excellence: Mit innovativen Payment-Features die Kundenloyal...
EBE 2020 Getting ready for PSD2 on time! How online fashion retailer Zalando ...
EBE 2020 Getting ready for PSD2 on time! How online fashion retailer Zalando ...
EBE 2020 How to put the consumer in the driving seat of the European Digital ...
EBE 2020 How to put the consumer in the driving seat of the European Digital ...
EBE 2020 The Age of Machines and How to Re-think User Experience
EBE 2020 The Age of Machines and How to Re-think User Experience
EBE 2020 Wie ich das sehe. Der Erfahrungsbericht. - Kai Schotten
EBE 2020 Wie ich das sehe. Der Erfahrungsbericht. - Kai Schotten
EBE 2020 Product & category recommendations and user personalization for a me...
EBE 2020 Product & category recommendations and user personalization for a me...
EBE 2020 Digitalizing specialist trade – Gartenhaus GmbH as the market leader...
EBE 2020 Digitalizing specialist trade – Gartenhaus GmbH as the market leader...
EBE 2020 The marketplace of the future - Markus Imhof, Elavon
EBE 2020 The marketplace of the future - Markus Imhof, Elavon
EBE 2020 Be Visible, be Shoppable, be Loveable: delighting NIVEA fans through...
EBE 2020 Be Visible, be Shoppable, be Loveable: delighting NIVEA fans through...
EBE 2020 From an Instagram Post to a booming E-Commerce Business
EBE 2020 From an Instagram Post to a booming E-Commerce Business
EBE 2020 The Future is Interactive: How conversational, social, and live comm...
EBE 2020 The Future is Interactive: How conversational, social, and live comm...
EBE 2020 How METRO & Ciklum built a new B2B marketplace
EBE 2020 How METRO & Ciklum built a new B2B marketplace
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EBE 2019 - Starting up E-Commerce at TRUMPF
- 2. Technology leader in two business divisionsFamily business since 1923 Close to its customers with 73 subsidiaries Innovation promise – holistically and constantly
- 3. Machines for laser cutting Machines for bending Machines for punching and punch laser processing Machines for tube processing
- 4. CO2 and disk lasers Laser systems Laser marking systems RF generators for industrial applications
- 6. Our personalized channel for sales, communication and service
- 7. „THIS NOT A PROJECT. THIS IS A STATE OF MIND.“ 7 Iryna Abdurakhmanava
- 8. Full focus on our customers needs
- 9. Complete – Seamless – End-to-End
- 12. Striving for the best product by joining core competencies
Hinweis der Redaktion
- First steps into E-Commerce 10 years ago. Growing demands by customers, processes, subsidiaries … We are facing a huge variety of machines, systems and tools which leads to an extreme complexity in our product handling. New requirements driven by digitization. Our customers have no single point of truth and pay for our inconsistent processes and insufficient connectivity. We miss the chance to get to know our customers’ daily problems and challenges to fully satisfy our customers’ needs We should invest into the CExP to maintain and fulfill our TRUMPF values Innovation Promise and Customer Insight over all touch points, to be ready for each digital challenge and to exploit the full market potential We deliver a smart and personalized solution for our customers’ business processes to collaboratively achieve new levels of business excellence on a global scale.
- CExP is the central entry point for TRUMPF customers. Based on defined interfaces and guidelines we offer market access for future digital applications and services. CExP defines the digital single point of purchase for all products. We support the customer through high-quality know-how, online tools and an exchange platform. In this way, we gain valuable customer insights for our sales and service process. Customized self-services enable the customer and us to optimize business processes and focus on the core business.
- Be one with your user. Try to understand their needs, their challenges, their daily business, their mentality, their environment, … Get the Feeling: We spend as much time as possible at our customers producttion sites. Watching them how they live their processes. Talk about their products, their perspective. Use tools: Persona, User Flows, Live Feedback Do it permanently: Customer Panel
- Focus on end-to-end and seamless user experience cross all channel views. Do not work only on a single touchpoint. Focus on the end-2-end „process experience“.
- Cross functional teams – grow together to make „more time for your core business“ happen International setup – include your stakeholder. Make them part of the team Use all the tools like jira, confluence, Understand „Agile“ and try to adapt it as much as you can Leave the office Get coached
- Wir bringen Know How von Kunden, Produkte, Prozessen und Intershop bringt die Technologie die zu unserer Platform und unseren Vorhaben passt Diconium bringt das E-Commerce