This slideshow for the webinar and podcast addresses three issues regarding social media marketing and ROI: 1 - Average revenue per user/customer or supporter 2 - Law of diminishing returns (Gesetz der abnehmenden Erträge) 3 - KISS principle – live by it http://university.commetrics.com/?p=1110

1. ComMetrics
2008_06_16
ComMetrics University
Coffee Break Webinar Nr. 22
Tuesday November 30, 2010 – 12:30 Deutsch => 16:00 English– 20 minutes
3 Tipps fuer Social Media Marketing ROI - 2011
3 tips for social media marketing and ROI: trends for 201
webinar video, slides & podcast at: http://university.commetrics.com/?p=869
Blog post http://commetrics.com/?p=11595
Presented by:
http://My.ComMetrics.com - free blog benchmarking
http://info.cytrap.eu/?p=134 social media trends 2011
http://info.cytrap.eu/?p=176
ComMetrics blog checklist 2011
Prof. Urs E. Gattiker , Ph.D.

2. ComMetrics
_Who is your presenter?
Presenter: Urs E. Gattiker ==> http://info.cytrap.eu//?page_id=114
My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –
CyTRAP Labs.
We have delivered social media marketing solutions and monitoring
tools for all kinds of organizations, including Financial Times,
European Commission, Netjets, Red Cross and ...
Ultimately, we help them to improve their customer relationship
management, beat their competition, and close more business.
2010_11_30
_Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips

3. ComMetrics
_ check out http://My.ComMetrics.com
2010_11_10
ComMetrics Blog Impact index:
==> http://howto.commetrics.com/?page_id=16
a composite index based on several mezzo indices
including the ComMetrics Health Check,
ComMetrics Footprint
and more
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

4. ComMetrics
_An example – reach out
to clients and target audience
#1 how can we reach our target audience (e.g., clients)
Challenge better
Strategy: using new or social media to reach out
2010_11_10
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

5. ComMetrics
_An example – reach out
to clients and
target audience
#1 how can we reach our target audience (e.g., clients)
Challenge better
Strategy: using new or social media to reach out
Solution useful content (links to recall notices by gov. agency)
===> reaches journalists, doctors, hospital admin, etc.
sometimes a day without a tweet!
Mo – Fri 9am – 4pm EST
2010_11_10
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

6. ComMetrics
_My objective is:
Have you walk away with a clear understanding how you can
leverage social media marketing – Twitter, blog, Facebook, etc. - best
for your company
Best, talk to us – We can help
http://university.commetrics.com/?p=869
2010_11_30
>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips

7. ComMetrics
_3 Why it matters – 3 gold nuggets for today
1 Average revenue per user/customer or supporter
2 Law of diminishing returns (Gesetz der abnehmenden Erträge)
3 KISS principle – live by it
http://university.commetrics.com/?p=1110
2010_11_30
>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips

8. ComMetrics
- average .... per client , member, supplier, employee
- average... donation, sale returns, request for more infos
- control group - social media Facebook/Twitter/e-mail vs others
2010_11_30
_1 Average return
per user
or ARPU
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

9. ComMetrics
_2 Rule of diminishing returns
- learning curve with social media marketing
- posting on Twitter, Facebook, Xing discussion groups – where is the
optimum
=== > return on investment - time spent vs. feedback, comments
2010_11_30
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

10. ComMetrics
_3 KISS your client
it is okay
- we love our customers
- if you do:
you MUST make it a
KISS experience
2010_11_30
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

11. ComMetrics
_One last thing....
- Average-Return per User ARPU - watch the trends
- rate of diminishing return – find yours now pls.
- Keep it Simple Stupid – KISS your client
http://commetrics.com/?p=11595
2010_11_30
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips

12. ComMetrics
_One more thing
2010_11_30
Focus on client, KISS, etc.
How to loose focus, KISS
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips

13. ComMetrics
_One more thing
2010_11_30
Next webinar will be about:
2011 trendwatch webinar: Social media monitoring and ROI -- post
2010-12-05, webinar 2010-12-14
http://university.commetrics.com/?p=1094
2011 trends: Social media monitoring and ROI -- 2010-12-08 – blog post
http://commetrics.com/?p=11250
Einfach e-mail an ComMetrics.University@gmail.com weitere Infos dann direkt via
e-mail
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips

14. ComMetrics
2008_06_16
ComMetrics University
Roentgenstrasse 49 Street
CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)44 272 1876 Voice
+41(0)76 200 7778 Cell
info@CyTRAP.eu Google Talk
www.ComMetrics.com URL
Coffee Break Webinar Nr. 22
Tuesday November 30, 2010 – 12:30 Deutsch => 16:00 English– 20 minutes
3 Tipps fuer Social Media Marketing ROI - 2011
3 tips for social media marketing and ROI: trends for 201
webinar video, slides & podcast at: http://university.commetrics.com/?p=869
Blog post http://commetrics.com/?p=11595
Presented by:
Prof. Urs E. Gattiker , Ph.D.