SMG is a sport marketing and talent representation company that builds bridges between sport and business through innovative marketing strategies. They help brands emotionalize themselves through sport by using it as an effective business tool. Their areas of expertise include consultancy and strategy, PR and media, events, social media and digital, talent representation, and venue management. They represent athletes, manage venues, produce events, and help brands maximize value from sports partnerships.

2. WHO
WE ARE?
SMG is sport, lifestyle marketing and talent representation company. We
build bridges between sport and business by developing innovative
marketing strategies to keep our clients one step ahead of the changing
market trends.

3. PHILOSOFY
Our mission is to deliver products and services that enrich the experience
of all sport-lovers. Our ability to fulfill this mission is founded on the
technological & industry expertise we apply in creating our products.

4. Consultancy+Strategy
PR+Media
Events-Experiental
Social Media
Digital
Talent Rep-on
Venue Management
Sponsorship Amplification
WHAT
WE DO?

5. SPORT
+BRAND
We emotionalize brands through emotion of sport.
We know sport. We know how it inspires passion, influences change,
engages nations and wins business. And we know how to use it
effectively as a potent business tool. That's why we can turn it into a
key marketing asset for you and your organization.

6. KEY TARGET
GROUP
FANS.
SMG helps to understand the emotion, devotion and irrationality that
make “fans” behave so differently from consumers. We help to build
bridges between brand and fans through sport.

7. AREAS
OF EXPERTISE

8. CONSULTANCY
+STRATEGY
Strategy. Exclusively for your business, applying all the necessary
engagement and promotion tools, to help your brand navigate through the
dynamic world of sport.
Comprehensive partnerships development. We help brands to identify,
build and execute strong sport partnerships.
Rights Delivery / Consultancy. We help sponsors and brands involved get
maximum rights (& deliver them) and benefits from sport partnerships.

9. PR
+Media
From placements within our studio shows and leading portfolio of live
sporting events to multimedia franchise positions, branded content, and
innovative digital activations, SMG together with CBC Sport Channel will
work with you to create advertising experiences to deliver the results that
matter.

10. EVENTS
Premium professional sport events. We offer full turnkey solutions that are
approved by the most prominent bodies in sport administration
Event logistics and production. Underpins the solidity of our offer, en-
abling us to procure sponsorship deals that contribute to our marketing
strategy. In turn, we pursue growth in gate revenue through creative ticket
sale tactics that balance pricing and the social experience of live events
Initial conception and planning. We create innovative event formats that
reach new demographics, are commercially sustainable and gain great
popularity and visibility. Our goal: offer an exclusive investment
proposition to broadcasters, sponsors and media

11. SOCIAL MEDIA
+DIGITAL
SMG provides full range of digital marketing services:
Social Media
Content Creation
Data Analysis
Product Development
REC model:
We help our customers to reach, engage and convert sports audiences
into customers in the digital domain

12. TALENT
REPRESENTATION
Contract negotiation. We offer our clients expert services in their deals
with sponsors, teams, leagues, etc.
Discovery and promotion of young talent. We provide young talent with
careful career planning, consult in professional development and provide
professional development services
Athlete representation and management in various sport domains. We
build and manage powerful personal brands for our clients. We provide
meticulous, thorough and professional services in:
- Appearances
- Branding
- Career management
- Logistics
- PR, DIGITAL PLATFORMS and COMMUNITY

13. VENUE
MANAGEMENT
Stadium and Arena Management. Our approach to stadium and arena
solutions spans the entire range of services needed to successfully
design, finance, build, operate and market a modern and attractive
venue.

14. SPONSORSHIP
AMPLIFICATION
We help brands maximize their value from sport partnership. SMG guides
brand through the whole lifecycle of sponsorship deal by amplifying its
presence in chosen sport domain
Sponsorship Sales. We sell sponsorship rights for exclusive sport events /
athletes / teams / sport halls and arenas

15. OUR
PROJECTS
Baku Marathon 2016
The first half marathon held in Baku, with the participation of more
than 7000 people. The project was created and carried out from A to
Z by SMG.
MFL
The first official registered amateur mini football league. The project
was created and carried out from A to Z by SMG.

16. PROJECTS WE ARE
INVOLVED IN
UEFA Under 17 championship in Baku: Creation and execution of PR &
Communication strategies and concepts, followed by advertisement
production; Promotion in schools
Neftchi: Communication strategy and rebranding
Sabail: Positioning; branding; Marketing, PR, communication strategy
and execution; SMM & content management
Sumgayit: Merchandise branding

17. PROJECTS WE ARE
INVOLVED IN
Socar Euro 2016 Baku Fan Viewings: A single time event, with a total
participation of more than 5000 people.
Baku Olympic Stadium: Event concepts; pricing policy and rent of the
advertisement places
Sportster: Marketing, PR, communication and sales strategy and
execution; SMM & content management.
CBC Sport: Creating detailed concepts of programs, fit for advertisers
targeting specific audience; Sales

18. OUR CLIENTS
AND PARTNERS

19. www.sportmarketing.az