[PDF] Press release: A "department store" full of lighting experiences [http://www.lifepr.de?boxid=211319]

1. Press release
Dornbirn, January 2011
A “department store” full of lighting experiences
Innovation and inspiration at Zumtobel’s EuroShop stand
B1 I At Zumtobel’s EuroShop stand, visitors witness custom lighting experiences for presentation and retail.
At this year’s EuroShop trade fair in Düssel- recting the visitors’ attention onto the exhibits
dorf, held from 26 February until 2 March 2011, and lighting experiences created. It is only in
Zumtobel will present trendsetting lighting so- the evening that dynamic lighting scenarios
lutions for superior lighting of retail areas. For turn the Zumtobel stand into an impressive
that purpose, Zumtobel simulates a variety of stage, where a specially developed multimedia
shop areas at its 300 square metre stand A16 performance is presented – an inspiration to
in hall 11, where visitors can see application- both eyes and ears.
focused lighting solutions for areas ranging
from boutiques to supermarkets. LED products Inside the stand, visitors find numerous solu-
for all segments demonstrate the multifaceted tions for a variety of presentation areas, inclu-
options available for setting the lighting stage ding lighting systems for shelves, recesses,
while communicating authenticity. POS areas, display tables and changing rooms,
plus a fresh-product counter. In this way, the
With its stylish façades, shop windows and right lighting concept for any retail situation is
entrance areas, the stand suggests a typical revealed to visitors walking through the stand.
shopping situation already from the outside. “As the largest international trade fair for retail
Even the interplay of shop window lighting and investments, EuroShop serves as an important
daylight is simulated realistically by an LED lu- platform for us to present visitors efficient and
minous ceiling. The surface areas of the trade customised solutions for any retail situation. In
fair stand exhibit a very pared-down design the process, we seek to impress visitors not
featuring purist white and grey tones, fully di- only with innovative LED products but with our

2. holistic approach combining technology, dyna- For fresh-product counters, the Vivo Tunable
mism and efficiency to create a special lighting Food LED spotlight presents itself as a new, ex-
experience”, explains Harald Sommerer, CEO tremely flexible product. Based on the Vivo LED
of the Zumtobel brand. spotlight range, Vivo Tunable Food features an
adjustable range of colours that can be mat-
Highlights ched to the fresh products currently displayed
One of the product highlights at the trade fair – fruit, cheese or meat – at the push of a but-
is the new lyon LED spotlight range. In colla- ton. Via a rotary switch or via DALI, ten colour
boration with Delugan Meissl Associated Archi- points pre-programmed on the LED board can
tects, Zumtobel has developed a sophisticated be called up directly. This makes the new LED
spotlight. With its unusual design especially spotlight a perfect alternative to hitherto compli-
developed for LED technology and its outstan- cated reflector/filter combinations.
ding lighting technology, lyon is breaking new
ground in illumination of retail areas. Special Tunable White – a benefit for retail areas
features of the spotlight range are an innovative Lighting concepts for retail areas that use dy-
lens/reflector system, high-performance LED namic colour temperatures and lighting intensi-
modules and excellent colour rendition proper- ty to simulate daylight will increase customers’
ties, as well as the availability of Stable White sense of well-being and make them stay longer.
and Tunable White models. The range is pre- Another major trend at the Zumtobel stand is
sented at EuroShop for the first time. therefore the presentation of Tunable White.
For that purpose, Zumtobel introduces a range
The modular LED system developed by Zumto- of LED downlights and spotlights with unique
bel for shelf lighting systems will also make its changes in colour temperature ranging from
debut. Fitted with cutting-edge LED technolo- 2700 K to 6500 K.
gy, the unobtrusive LED system provides excel-
lent lighting and colour rendition quality within Zumtobel stand: hall 11, stand A 16
minimum space. The innovative shelf lighting www.zumtobel.com/euroshop2011
system is composed of high-quality manufac-
tured LED lighting heads that can be combined
to form various modules. The front ring of the Venue:
lighting heads protrudes only 4 mm from the Düsseldorf Trade Fair Centre
modules: thanks to sophisticated integration, Messeplatz
the light sources remain almost invisible to the Stockumer Kirchstrasse 61
beholder. 40474 Düsseldorf

3. B2a + B2b I At its stand,
Zumtobel re-enacts real
situations of lighting solutions
for all retail areas – from bou-
tiques to supermarkets.

4. B3 I Zumtobel will present the lyon LED spotlight range, which boasts superior technological features, at
EuroShop for the first time.
More information:
Zumtobel GmbH
Nadja Frank
Press Office
Schweizer Straße 30
A-6850 Dornbirn
Tel. +43 (0)5572 390 - 1303
Fax +43 (0)5572 390 - 91303
Mobil +43 (0)676 8920 3904
nadja.frank@zumtobel.com
Publication is free if due acknowledgement is made: Zumtobel www.zumtobel.com