Presentation on the 2011 inlingua World Congress in Vienna - Austria - Europe. Social media especially for language schools. inlingua is a worldwide language training organization with over

1. Find your Social Media Strategy! Get an overview about Social Media Channels and how to use them. Presenter: Michael Kohlfürst - PromoMasters®and KOHLFÜRST® Social MediainlinguaWorld Congress2011 |Vienna|Austria|Europe

2. Which Social Media Channels do you know? Social Media Marketing

3. A study by the PR agency Burson-Marsteller, according to network usage, the 100 largest companies in the world use social media in this order: twitter, facebook, YouTube, corporate blogs Social Media Services

4. Arguments for Social Media Most of the services are free of charge or causing small recurring costs in an extended version You can work from everywhere if internet access is available Services can be used on any device such as a PC workstation, notebook, tablet PC, or smartphone For basic versions no programming skills are necessary You are already using social media services! Social Media Marketing

5. Implementation into your Marketing Mix » Own distribution channel » Direct-Communication with customers » User reviewsandfeedbackon products and companies Implementation into your Corporate Communications»Replacement for Intranet »Supports nowadaysalso HR - Human Resource Management » Networking, Contact Management and IntellectualCapital Development Social Media Marketing

6. Top 10 in Social Media Communikation in B2B 1. linkedIn 2. XING 3. facebook 4. twitter 5. YouTube 6. Wikipedia 7. slideshare 8. Scribd 9. Visible.me (former Naymz) 10. metacafe (List bySF Interactive Performance) Social Media Marketing

7. http://de.wikipedia.org/wiki/Inlingua inlingua in german

8. http://en.wikipedia.org/wiki/Inlingua inlingua on Wikipedia in englishlanguage

9. Wikipedia That’s why Wikipedia is successful in Search Engines Wikipedia is not commercial Search engine friendly URLs do contain important keywords Number of pages and content grows Pages are updated continuously Each page has a keyword matching title The relevant keywords are repeated in the content Keywords are linked to related content-relevant Wikipedia pages External sites are linked by keywords to subpages of Wikipedia Links to external pages are search engine locked rel = nofollow

10. 1 presentation for hundreds of thousands of readers slideshare.net/kohlfuerst

11. 1 PresentationforHundredsofThousandsof Readers Create an account and set up vanity URL (Example) Youareabletouploadall possible presentation documents/formats Show presentations embed (code) in your website (Example) Each presentation has a permanent URL Download of certain presentations may be limited Presentations can be advertised more proficiently and resourcefully Statistics on individual presentations document higher interest slideshare

12. XING Your Personal Page (xing.com/profile/Michael_Kohlfuerst2)

13. XING The Communication With XING

14. XING Yourcompanypage With XING

15. XING The Business Network Standard version is complimentary - Advanced comfort version small charge per month Vanity URL is created automatically The company profile is available as a free version or paid (expensive) Everybody is connected with anybody (give a try!) Use tools like Outlook Plugin or XING mobile Apps Submitseminars, workshops, discussionsandevents (ticket service) Use XING job search and job offers

16. LinkedIn Your personal page(at.linkedin.com/in/kohlfuerst) LinkedIn

17. LinkedIn The Communication Communication on LinkedIn

18. LinkedIn Now, let'sgo International Possibilities and conditions are very similar to XING Today Linkedlnismoreefficientthan XING tostay in touchwithyour international business contacts Linkedlnisremarkablystronger in otherlanguagesthanGerman

19. Because customers want to see movies YouTube

20. Because customers want to see movies Your YouTube channel can be personalized (Example) Vanity URL is immediately available Videos can be provided in various formats HD | 2 GB | 15 minutes Videos can be uploaded directly from your smartphone or camera Feature your own- or YouTube-videos from other users Embed (code) videos in your website (Example) Users may rate and comment your videos YouTube

21. Your digital Photo Album Picasa andflickr

22. Your digital Photo Album Your Google login may also be your Picasa login Upload photos via web interface or software Categorize by folders and add information Face recognition attempts to assign people Present pictures/slideshows with embed (code) on the website (Example) Each picture or photo album has a permanent URL Download of pictures can be restricted Rent additional space if 1 GB of memory is not sufficient Picasa und flickr

23. Blogs and Newsfeeds Blogs Estimated there are an +300 million blogs (Google Blog) Blogs originally consisted of clippings, notes and links from the Web. Lately this task switched over to twitter and facebook Blogs areactual, shortandchronologicalsorted Blog on your own website with free software like Wordpress.org with themes and plug-ins, ordirectfromsuppliers such as Wordpress.com Blogs serve small businesses/projects as homepage replacement Google blog search helps researching - but is incomplete

24. Blogs und Newsfeeds Search Engines do love Blogs Blogs use search engine friendly techniques Blogs notify (ping) search engines of new content Blogs are also published as a newsfeed which can be subscribed (pull)¶ Newsfeeds are published in RSS / Atom which is an XML-based format for sharing information in a machine-readable form (PM Newsfeed) Most e-mail software is ready for subsrcibing to newsfeeds Newsfeed content can be displayed on other sites (Feedcat.net). This enhancesthepopularityoftheauthoraswellasthe link popularityoftheblog

25. twitter The SMS ofthe Internet facebook + twitter

26. twitter 140 characters for information junkies

27. twitter Small isInformational Social networking and microblogging service utilising instant messaging, SMS or a web interface Top 100 companies worldwide use Twitter more than Facebook Twitter messages are limited to 140 characters Famous since Hudson landing "There's a plane into the Hudson. I'm on the ferry going ... " Postings (twittering) @ # Hashtag person (subject) - retweet- @ RT kohlfuerst Use short URLs using TinyURL, and other Goo.gl to reduce message length Location is provided

28. facebook The Personal Page - facebook.com/kohlfuerst

29. facebook The Communication

30. facebook The Company Profile - facebook.com/promomasters

31. facebook 500.000.000 Users areWrong? (Statistics) facebookisa freeserviceexchanginginformationlike contacts, messages, photos, videos, gadgets, andgames 2010 facebook has been used by 61% (+13%) of the top 100 companys (Source: Burson-Marsteller) facebook mobile with +250 million active users Attention with private content - nothing is really deleted/cancelled out Private vs. Business Used by young people as an e-mail replacement US Companies are opening their facebook wall to user comments

32. facebook Managing Sites andUse Administration can be assigned to multiple people If a personal or company/fansite is created you need 25 friends for the page to get the Vanity-URL (facebook.com/username) Install the LIKE & SEND button and install Opengraphprotocol.org meta tags in website to appear in the facebook real-time search Use 180x180 pixel profile images Links in the information fields refer to your website Special pages are created by using FBML 1. http://www.facebook.com/apps/application.php?id=4949752878 2. Edit Page -> Apps -> FBML

33. facebook facebook Services Personal Profile Company Pages (Personal profilesareadministrators) (Closed) Groups facebook Messages (Mail) kohlfuerst@facebook.com Events Apps like FBML, Questions, YouTube, slideshare facebookAdverts facebookLocal facebook Deals (Shopping) Insights (Statistics)

34. Rating Platforms Rate Me! Ratings are done by Check-In as well as comments, pictures or stars At present mainly hotels or restaurants are rated Employees already do rate employers and companies Be prepared for the future: everyone & everything will be rated Track your ratings by using monitoring systems like Google Alert or SocialMention.com Alert Apply your listing by claiming it - you will receive continuous statistics and rating informations The most used rating platforms do depend on the country you are in

35. Rating Platforms What to do with Bad Reviews? Stay calm and take a deep breath :-) When has the review been done? Check theratingforbeing valid during an employermeeting Usereactionsandcommentsforfurtherdevelopment Talk to the dissatisfied customers, "Hi, I'm the manager of ...." Stick tofactsand honest comments

36. Rating Platforms What to do with Bad Reviews? Provideconcrete solutions Take a complaint seriously, as it may be a chance Transform negative criticsinto positive enthusiasts Common votercommentschangeonlyfor a short time theoutcome AVOID lawyers whenever possible

37. You'vegotit in your Hand(y) foursquare - Gowalla - facebook Orte - Google Places Smartphone App identifiesyouractuallocation, showsplaceswhereyoucancheck-in After thecheck-inyoumayrate evaluate via stars/enclosepictures Users see where their friends have checked-in The checked-in locationreceivespoints. Locations crown a user who has checked-in most frequently Create your own location and claim it The owner isabletoeditthelocationandobservestatistics Location Based Services

38. Argument forUsers Better orientation in the reality (Facebook Places video) - in unfamiliar places (an unbekannten Orten)- in my home town (new trends) Feedback from friends and strangers support your decision Cultivateandnurse off-line contacts Smartphone navigation supports the orientation Special offers and rewards when users do a check-in Location Based Services

39. foursquare (Video)

40. Gowalla

41. facebook Orte / Places (Video)

42. Bewertungsplattformen Google Places (Video)

43. Fromthe Shopping Windowintothe Internet Quick Response-Code QR-Code (Generator)

44. Best Case Social Media Mix Try: Google Favorite Places window decal

45. The 7 Point-Start Get your Vanity URLs in social media networks Add social media buttons and Apps to your homepage Encuraceandinspirevisitorstouse Social Media Motivateclientsto a positive feed-backfoyourbusiness Provide for a lively and good reputation in social networks, search engines and ratings platforms Be open mindedtoinnovationsandnewideasOne-time errors are investments The Best Social Media Video Ever - Now Refreshed!If you only follow the footsteps of others, you cannot pass by!

46. Coffee Break! Have fun and success with online marketing! ... I am available for questions and answers during coffee break . Pleasesuggestand rate thispresentation on yourfavouriterating platform. Michael Kohlfürst Internet Marketing Coaching & Consulting www.kohlfuerst.at – info@kohlfuerst.at