introducing a Social Media strategy for a financial services corporation: * create enterprise social networks, increase employee media literacy * join the ongoing conversation with contributions frmo your corporate communications as a partner, not as a promoter * support research, communities, events: participate in surveys, support research studies, sponsor barcamps * don't forget about ROI - be prepared to look not only for change, but also for the details...

1. Social Media Basics introducing a strategy for a financial services corporation

2. It‘s about Business - not Marketing or Communications intensify communication increase reach and impact shift business: participate, learn, grow

5. Internal vs. External Networking build grow protect educate share train start your own community to ensure participation, protection and creativity participate be a dialog partner entertain attract take advantage of existing networks and communities to use the existing crowds to full capacity don‘t start your own community