First approach to systemize the Social Media Management Suite Market.

1. Social Media Management Suite
TechMatrix
Version 1.0
Björn Negelmann in
k ss
N:Sight Research GmbH or re
W og
Pr

2. Social Media Management Suite
Functional Model
Frontend & Unified Inbox/Dashboard R Content & Interaction Metrics Business
Reporting s Grouping c User Segmentation Analytics
s Feeds & Reporting n Social Conversion Metrics
Listening & Conversation &
Moderation
Monitoring Campaigning
Realtime Tracking Ticketing System Content Publishing &
g Mention Tracking Question & Answer Distribution
g Search Query Tracking Knowledge Base n Scheduled & Triggered
c Sentiment Analysis & r Content Filtering, Publishing
Classification Blocking & Removal g Interaction Mgmt
i User Profiling & Analysis a User Blocking & Banning g Pre-Build-Campaign Apps
Reputation / Influence B Conversation & Activity (Contents/Coupons/etc.)
Profiling History s Page & Profile Layout
l Unified Profile View
& 3rd Party Data (CRM)
g Alert & Routing e Source Integration Scope
g Trigger-/Event-based o Multi-Account Admin
Workflow Conditional Processing m Language Capabilities System & Source
Management e Task Escalation i Admin: Rights & Roles Management
© N:Sight Research GmbH 2012 – Functional Model: Social Media Management Suite (Version 1.0)

3. Social Media Management Suite
Technology Cluster
Social Media Dashboard
Single Solution / Best-of-Breed Clusters
Social Media Community Social Inbox
Monitoring Moderation
Social Media
Campaining
Cloud Profiling Issue Knowledge Cloud App
Services Base Services
Content Cloud Profile Cloud App
Analytics History Services Engines
Social Media Social Media Dashboard & Inbox
h Social Media Monitoring
Suite
Management i Social Media Campaining
p Third Party Integration / API