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Christine Kunzmann, Andreas Schmidt Ethnographically Informed Studies as a Methodology for Motivation Aware Design Processes MATEL 2011September 20, 2011 Palermo http://mature-ip.eu http://www.mirror-project.eu
Outline Ethnographicallyinformedstudy in MATURE Ethnographicallyinformedstudy in MIRROR Conclusions
Ethnographicresearch Immersionintothesocialenvironment Focuses not only on whathappens, but also whyandhow Challenge: traditional ethnographicresearchisbased on longperiodsof time As a consequence in CSCW andotherfields: Modifiedmethods, such as „rapid ethnography“ More focused, combinationofperspectives
MATUREstudies
Ethnographicresearch in MATURE Goals / Scope Learnmoreabout real-worldknowledgematuringpractices Seven organizations, twoofthemdesignatedapplicationpartners Ethnographicresearchteam establishedrelationshipswiththerespectivecompany mixedbackground, someexperiencedwithmethods, otherwerecomingfromthesoftwaredevelopmentside Structure Week 1: Min. tworesearchersimmersedintotheworkpracticeandshadowedindividuals Week 2+3: Self-reporting Week 3: Return oftheethnographicresearchers
ResultsandExperiences Results rich qualitative dataanalyzedwithstructuredtextanalysis in a collaborativeway Resultswereamalgamatedintostructuredpersonadescriptions Specificsections on motivational aspects Fedintousecasedefinitionprocess Experiences Empiricalgroundingledto a higherrichnessofunderstanding Particularlydevelopersformingpartoftheethnographicteamshasbeenveryuseful Formed a sharedunderstandingof real-worldproblems(7 out of 12 partnersparticipated)
Lessonslearnt Resultswerehighlydependent on priorsensitization futurestudiesshouldincludelongerpreparatoryphases Personashavebeenusefulatthebeginningoftherequirementsprocess But theyhavebeenreplacedbythedirectinteractionwith real targetusers
MIRROR Study
MIRROR EthnographicallyInformed Study Goal / Scope roleofaffectiveaspectsforreflection motivational barriers in thetransitionbetween individual, teamandorganizationallevel combinedwith a sensorbeltstudy onehospital Ethnographicteam 3 researchers, onewithpriorexperience in ethnographyanddomainexperience
Structure Fourdaysofimmersion in theworkpractice(fivepersonsobserved, bothnursesandphysicians) Analysis phase (fivedays) Onehourinterviews Presentedsensordataanalysis askedaboutinterestingeventsfromnotesin ordertogetthebroadercontext Results Analysis with a structuredtextanalysissimilartothemethodused in MATURE, but limited to a smallergroupofresearchers
Foundinterestingaspects, such asinterferencewithexistingcopingstrategies Shortened time preventedresearchersfromobservingdevelopments, whichcouldbeonlypartiallycompensatedbytheinterviews Mightbeproblematic
Integration intothe design process
Conclusions
Conclusions Ethnographicelementsyield a richerandmoreholisticunderstanding, particularlyfor motivational aspects Ethnographicteamsshouldbecomposedofbothexperiencedethnographersanddevelopers Prior trustrelationshipanddomainexperienceisbeneficialtocompensateforshortness Decidecarefully on thetime period Design processes should make productive use of narratives  communicate efficiently experiences made during the ethnographic research narratives should be preferred over formal models or descriptions.
Outlook & Contact MATURE IP – http://mature-ip.eu Identifyingandovercomingbarrierstoknowledgematuring in organizations Christine Kunzmann Researcher @ FZI  andKompetenzorientierte Personalentwicklung http://kompetenzen-gestalten.de contact@christine-kunzmann.de Andreas Schmidt Department Manager  Scientific CoordinatorMATURE FZI Research Center for Information Technologies andreas.schmidt@fzi.de http://andreas.schmidt.name

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Ethnographically Informed Studies as a Methodology for Motivation Aware Design Processes

  • 1. Christine Kunzmann, Andreas Schmidt Ethnographically Informed Studies as a Methodology for Motivation Aware Design Processes MATEL 2011September 20, 2011 Palermo http://mature-ip.eu http://www.mirror-project.eu
  • 2. Outline Ethnographicallyinformedstudy in MATURE Ethnographicallyinformedstudy in MIRROR Conclusions
  • 3. Ethnographicresearch Immersionintothesocialenvironment Focuses not only on whathappens, but also whyandhow Challenge: traditional ethnographicresearchisbased on longperiodsof time As a consequence in CSCW andotherfields: Modifiedmethods, such as „rapid ethnography“ More focused, combinationofperspectives
  • 5. Ethnographicresearch in MATURE Goals / Scope Learnmoreabout real-worldknowledgematuringpractices Seven organizations, twoofthemdesignatedapplicationpartners Ethnographicresearchteam establishedrelationshipswiththerespectivecompany mixedbackground, someexperiencedwithmethods, otherwerecomingfromthesoftwaredevelopmentside Structure Week 1: Min. tworesearchersimmersedintotheworkpracticeandshadowedindividuals Week 2+3: Self-reporting Week 3: Return oftheethnographicresearchers
  • 6. ResultsandExperiences Results rich qualitative dataanalyzedwithstructuredtextanalysis in a collaborativeway Resultswereamalgamatedintostructuredpersonadescriptions Specificsections on motivational aspects Fedintousecasedefinitionprocess Experiences Empiricalgroundingledto a higherrichnessofunderstanding Particularlydevelopersformingpartoftheethnographicteamshasbeenveryuseful Formed a sharedunderstandingof real-worldproblems(7 out of 12 partnersparticipated)
  • 7. Lessonslearnt Resultswerehighlydependent on priorsensitization futurestudiesshouldincludelongerpreparatoryphases Personashavebeenusefulatthebeginningoftherequirementsprocess But theyhavebeenreplacedbythedirectinteractionwith real targetusers
  • 9. MIRROR EthnographicallyInformed Study Goal / Scope roleofaffectiveaspectsforreflection motivational barriers in thetransitionbetween individual, teamandorganizationallevel combinedwith a sensorbeltstudy onehospital Ethnographicteam 3 researchers, onewithpriorexperience in ethnographyanddomainexperience
  • 10. Structure Fourdaysofimmersion in theworkpractice(fivepersonsobserved, bothnursesandphysicians) Analysis phase (fivedays) Onehourinterviews Presentedsensordataanalysis askedaboutinterestingeventsfromnotesin ordertogetthebroadercontext Results Analysis with a structuredtextanalysissimilartothemethodused in MATURE, but limited to a smallergroupofresearchers
  • 11. Foundinterestingaspects, such asinterferencewithexistingcopingstrategies Shortened time preventedresearchersfromobservingdevelopments, whichcouldbeonlypartiallycompensatedbytheinterviews Mightbeproblematic
  • 14. Conclusions Ethnographicelementsyield a richerandmoreholisticunderstanding, particularlyfor motivational aspects Ethnographicteamsshouldbecomposedofbothexperiencedethnographersanddevelopers Prior trustrelationshipanddomainexperienceisbeneficialtocompensateforshortness Decidecarefully on thetime period Design processes should make productive use of narratives communicate efficiently experiences made during the ethnographic research narratives should be preferred over formal models or descriptions.
  • 15. Outlook & Contact MATURE IP – http://mature-ip.eu Identifyingandovercomingbarrierstoknowledgematuring in organizations Christine Kunzmann Researcher @ FZI andKompetenzorientierte Personalentwicklung http://kompetenzen-gestalten.de contact@christine-kunzmann.de Andreas Schmidt Department Manager Scientific CoordinatorMATURE FZI Research Center for Information Technologies andreas.schmidt@fzi.de http://andreas.schmidt.name