Social Media is no longer "something" that "the kids" are used to use. There are over 3 billion internet users and over 2 billion of them have active social media accounts.

1. Social Media Marketing
…for the entertainment industry
CEE EVENTIM - Meeting
06.10.2016
Marco Riederer
© Marco Riederer, Prodinger Tourismusberatung 1

2. Social Media Channels
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3. Social Media Marketing
• Social Media is no longer „something“ that „the kids“
are used to use
• There are over 3 billion internet users and over 2
billion of them have active social media accounts
• Social Media Marketing is not an attempt to sell
more products/tickets through the current Channel
• Social Media Marketing refers to the process of
gaining traffic or attention through social media
sites.
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4. Benefits of Social Media for Business
• Gain valuable customer insights
• Increase brand awareness and loyalty
• Increase website traffic and search ranking
• Share content faster and easier
• Geotarget content
• Build relationships!
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5. Facebook
• 1,71 billion monthly Facebook users
• 4,5 billion likes generated daily
• 1,13 billion log onto Facebook daily
• In Europe, over 307 million people are on Facebook
• 25 to 34 (29,7% of users) is the most common age
• Highest traffic occurs mid-week between 1 to 3 pm
• 50% of 18-24 year olds go on FB when they wake up
• 1 in 5 page views in the U.S. occurs on Facebook
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Source: Facebook Stats, June 2016 (https://zephoria.com/top-15-valuable-facebook-statistics)

6. Instagram
• 500 Million monthly active users
• 300 million daily active users
• 27,6% of the U.S. population is estimated to use
Instagram
• In 2016, 9.5% of FB's global mobile ad revenues
(20,1% in the U.S.) will come from Instagram
• More than 75% of Instagram's user base consist of
people living outside of the U.S.
• 52% of teens use Instagram (and nearly as many
(41%) use Snapchat)
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Source: 180+ Interesting Instagram Statistics (October 2016),
http://expandedramblings.com/index.php/important-instagram-stats/

7. Instagram
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8. Instagram - Content
• Photos showing faces get 38% more Likes than photos
not showing faces
• Images with a single dominant color generate 17%
more Likes than images with multiple dominant colors
• Posts with 11 or more hashtags received nearly 80%
interaction, compared to just 22% when using ten and
41% when using two
• The best times to post on Instagram are Mondays and
Thursdays at any time except between 3:00–4:00 p.m.
in your target audience's time zone
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Source: http://blog.hubspot.com/marketing/instagram-stats#sm.00ijnrv51534esq104i2jnz6grsy5, June
2016

9. Twitter
• 310 million active users per month
• 29,2% of U.S. social media users are Twitter users
• 500 million Tweets are sent each day
• During the 2014 FIFA World Cup Final 618.725 tweets
were sent in a single minute
• 77% of Twitter users feel more positive about a brand
when their Tweet has been replied to
• Companies using Twitter for customer service see a
19% lift in customer satisfaction
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Source: https://www.brandwatch.com/2016/05/44-twitter-stats-2016/, 17.05.2016

10. Google+
• 300 million active users per month
• 60 characters ist the ideal length of a google+
headline for maximum engagement
• G+‘s percentage of total global social sharing: 3%
 Average monthly time spent on G+: only 7 min.
• Don‘t forget SEO: Everything you post on your
Business page is immediately indexed by Google.
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Source: http://expandedramblings.com/index.php/google-plus-statistics, 17.07.2016

11. Google+
• Once you enter the Google+world you will encounter
a great deal of resources in one single place…
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Source: http://expandedramblings.com/index.php/google-plus-statistics, 17.07.2016

12. The Power of Snapchat
• Snapchat is better known than Pinterest or Linkedin
• Snapchat has more users than Twitter or Pinterest or
Linkedin
• Snapchat grew as much in one year as Twitter in 4
years combined
• Snapchat is the second-favorite social network in the
U.S.
• Snapchat is incredibly popular among young
Americans
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Source: http://expandedramblings.com/index.php/google-plus-statistics, 17.07.2016

13. Snapchat
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14. Snapchat in Germany
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2016, 1023 Befragte, Messenger-Nutzung in Deutschland (Grafik: Bitkom)
• 2/3 of Germans use Messenger-Apps, but only 2% use Snapchat

15. VK, Pinterest, Linkedin, Foursquare
• There are a lot more social networks
• VK is the „Russian Facebook“
https://vk.com/
• Pinterest is a very important photo-sharing-platform
https://www.pinterest.com/
• LinkedIn is „THE business network“
https://www.linkedin.com/
• Foursquare is a location based app that gives user-
experienced recommendations
https://de.foursquare.com
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16. Performance measurement
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June 2016, http://simplymeasured.com/blog/introducing-the-2016-state-of-social-marketing-report

17. Performance measurement
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June 2016, http://simplymeasured.com/blog/introducing-the-2016-state-of-social-marketing-report

18. Performance measurement
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June 2016, http://simplymeasured.com/blog/introducing-the-2016-state-of-social-marketing-report

19. Thx!
Marco Riederer
Head of Revenue Management & e-Commerce
m.riederer@prodinger.at
+43 6542 73 661 – 1644
Prodinger Tourismusberatungs GmbH
Franzensgasse 14/1+7
1050 Wien