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Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience by Patricia Travaline

Spark 2017: Share-of-Voice in the Social Age: What Do We Really Care About? by Chad Berndtson

Spark 2017: Contagious Media: How and Why Things Go Viral by Paul Berry

Spark 2017: Next-Generation Retail Strategies by Laura O'Shaughnessy

Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid Them by Kristin Kovner

Spark 2017: How a $25 Billion Tech Firm Was Born on Social Media by Hae Jin Higgins

Spark 2017: Moving From Data to Analytics to Action by Ari Isaacman Bevaqua

Spark 2017: You Are What You Share: What Brands Can Learn From the Alarming Allure of Fake News by Jean Ellen Cowgill

Spark 2017: All the Feels: The Role of Data in Entertainment by Monica Bloom and Becky Wang

Spark 2017: How IJM Drives Social Justice on Social Media by Cameron Bartlett

Spark 2017: How to Manage to Metrics without Becoming Big Brother by Christine Schaefer

Spark 2017: The Marketing Challenge: Putting Insights In To Action by Angelo Sasso

SPARK 2016: Our Predictive Future

SPARK 2016: Paying for PR—and Other Myths of Pitching the Media

SPARK 2016: Headline Testing May Be The Single Most Impactful Thing You Can Do