7. Trend 07/15/10 Source: Magna’s Robert Coen Report (Dec ‘08) as seen in AdAge. Source: Jupiter Research Entertainment & Media Survey, 2008 (HHI $100K+) Total US Advertising Spend Media Consumption Watching TV 11 hours per week Listening to radio 3 hours per week Reading magazines, 1 hour Reading newspapers, 1 hour Going Online 14 hours per week >40% of their time Gap between ad spend and media consumption The Opportunity 12 % Newspapers 23 % Direct mail 24 % TV (broadcast & cable) 5% Online 21 % Other media 5 % Yellow pages 5 % Magazines 6 % Radio Spending even more time online
8.
9. Trend 07/15/10 Twitter user growth Source: HubSpot State of Twitersphere Report, June 2009 Microblogging explodes 0% 4% 8% 1 2% 1 6% 3/1/06 7/1/06 11/1/06 3/1/07 7/1/07 11/1/07 3/1/08 7/1/08 11/1/08 3/1/09 Total # of Tweets to date: over two trillion over 9000 every second
20. Awareness & Advocacy: It’s about context 07/15/10 Impressions + Engagement + Context = Influence People CHOOSE to hit the “Play” button
21. Awareness & Advocacy: It’s about context 07/15/10 Impressions + Engagement + Context = Influence 86.9% say they trust a friend’s recommendation over a review by a critic 83.8% say they trust user reviews over a critic . Source: Marketing Sherpa, July 2007
22. Awareness & Advocacy: It’s about context 07/15/10 Impressions + Engagement + Context = Influence 86.9% say they trust a friend’s recommendation over a review by a critic 83.8% say they trust user reviews over a critic .
According to research by Sprint, 85% of Americans own a cell phone; in Brazil, that number is 80%; India has the second highest with 400 million phones, and China = #1 with 650 million handsets.
