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BSI How Brands Optimize Their Communications on Social Networks

Marketing 2.0 Conference, Paris 2009
Join the conversation
MARKETING 2.0 CONFERENCE
      www.marketing2conference.com
FredCavazza.net
Social Networks in 2009



                   FredCavazza.net
Social Media?



 "Internet- and mobile-based
      tools that facilitates
conversations and interactions
  between groups of people"


                          FredCavazza.net
What do you need to be social?

• Profils
• Friend lists
• Social features




                                   FredCavazza.net
Every web site can be social




                               FredCavazza.net
Even old medias are social




                             FredCavazza.net
From social networks to social platforms
     Expressing                     Networking




                    Social          Social Games     Casual Games


                  Platforms

                       Casual MMO      MOG            MMORPG




      Sharing                        Gaming
                                                   FredCavazza.net
Beware of new comers



Growing          Growing faster




                            FredCavazza.net
有人說漢語?
200M   +850M




                        FredCavazza.net
Think outside the browser




                            FredCavazza.net
Brands in social
   networks


                   FredCavazza.net
What can brands do in social networks?

• Banners
• Group sponsoring
• Social ads
• Profils
• Applications




                                 FredCavazza.net
Dive into the social web




                           FredCavazza.net
What about co-creation?




                          FredCavazza.net
Targeting is not enough




                          FredCavazza.net
Toward social analytics?

• Metrics
   – # of friends / # of friends of friends
   – # of RSS subscribers / Twitter followers
   – # of Comments per post / tweet / video
   – # of Shared links
   – % of visits from SM web sites
   – Share of voice per SM type
• Financial KPIs
    – Cost per new subscriber
    – Cost per post / tweet
• Engagement KPIs
    – Friendship rate
    – Participation rate
    – Viewing rate
    – Propagation rate


                                                FredCavazza.net
Expending your social graph




             ?




                              FredCavazza.net
FredCavazza.net

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