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Platura_Woche9

  1. 1. Your digital green thumb
  2. 2. Kleine Blumenläden Programmierung mobiler App Baumärkte Verkaufssteigerung Persönlicher Kontakt mit Kunden Lokale Geschäfte, welche Pflanzen, Dünger oder Zubehör verkaufen Marketing Kundensupport Google (App-Store) App Pflege Baumschulen Marketing Onlineshops Marktverkäufer Programmierer Google Lizenz Konkurrenzfähigkeit Gesunde Pflanzen  Pflanzenvorteile nutzen (Raumklima) Zeitmanagement (Erinnerung) Tel / Mail Online Geschäfte, welche Pflanzen, Dünger oder Zubehör verkaufen Webportal / Kundensupport pers. Beratung Schöneres Ambiente QR-Code • besitzen ein Smartphone Website Vermeidung falscher Pflege / Käufe Kriterien: Pflanzendatenbank User-generated content Entwicklungskosten Lizenzkosten Server 28.01.2014 App-Store Lizenzen (jährlich) von Key-Partner Pflanzendaten • besitzen Pflanzen PushNachrichten Website Provision Marketing Platura White Label 2 von 7
  3. 3. Y Combinator Pflanzengeschäfte… • haben nicht erkannt, dass sie Ihr Wissen zur Pflege von Pflanzen an den Kunden als Kundenservice weitergeben sollten. • haben das Potential der mobilen Plattform als omnipräsenten Vertriebskanal nicht erkannt. 28.01.2014 Platura 3 von 7
  4. 4. Kreative Zerstörung • App verdrängt Forensuche und Bücherrecherche zur Pflanzenpflege nicht vollkommen macht es aber obsolet • Neudefinierung der Zugänglichkeit zum Kunden (Omnipräsent) • Neuer Kundenkreis: Smartphone-User mit Bereitschaft für inApp Käufe im Pflanzensegment • Etablierte Unternehmen können keinen Markplatz von vielen unterschiedlichen Händlern an einem Ort realisieren. 28.01.2014 Platura 4 von 7
  5. 5. Pflanzen-Pflege (ohne Gewinn) Website, MVP, Facebook Shop-Anbindung Finanzierung: Provision Finanzierung: Lizenzen Finanzierung: Werbung 28.01.2014 Finanzierung: Provision / Push-Nachrichten Finanzierung: Lizenzen / White-label Platura 5 von 7
  6. 6. Investor? Pflanzen-Pflege App + Shop Heute Non-Profit App um Nutzer zu generieren Bekanntheitsgrad steigern 28.01.2014 Platura 6 von 7
  7. 7. Vielen Dank 28.01.2014 Platura 7 von 7
  8. 8. Your digital green thumb
  9. 9. Vielen Dank für Ihre Aufmerksamkeit J. Wiemann C. Steusloff P. Wuggazer

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