Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

e-Commerce: China vs. the US

2.007 Aufrufe

Veröffentlicht am

This whitepaper provides an insight into the e-Commerce market and its performance in China and the US and also includes a comparison of Amazon and Alibaba.


Key Takeaways:
• e-Commerce in China will grow by 17.4% on average each year; growth in the US will be significantly smaller
• China will dominate the global online fashion market with a revenue of more than US$285bn in 2021
• Amazon is#1 in Europe and in the US with a revenue ofUS$136 billion in 2016
• US tech giant Amazon remains ahead of its Chinese competitor Alibaba in 2016
• Despite being #1 in the US & Europe, Amazon has not yet cracked the Chinese market

Veröffentlicht in: Internet
  • Als Erste(r) kommentieren

e-Commerce: China vs. the US

  1. 1. e-Commerce: China vs. the US Whitepaper 2017 e-Commerce & Retail 1. e-Commerce in China will grow by 17.4% on average each year; growth in the US will be significantly smaller 2. China will dominate the global online fashion market with a revenue of more than US$285bn in 2021 3. Amazon is #1 in Europe and in the US with a revenue of US$136 billion in 2016 4. US tech giant Amazon remains ahead of its Chinese competitor Alibaba in 2016 5. Despite being #1 in the US & Europe, Amazon has not yet cracked the Chinese market Key Takeaways This whitepaper provides an insight into the e-Commerce market and its performance in China and the US, and also includes a comparison of Amazon and Alibaba.
  2. 2. e-Commerce in China will grow by 17.4% on average each year 2 Growth Total e-Commerce revenue by region in billion US$ 1: Rest of World; region only includes countries listed in the Digital Market Outlook Source: Statista Digital Market Outlook 2016 RoW1 2021 353.3 2016 199.3 +12.1% p.a. China 2016 2021 839.5 376.2 +17.4% p.a. United States 485.3 322.2 2016 2021 +8.5% p.a. Europe 2016 2021 430.0 281.5 +8.8% p.a.
  3. 3. China will dominate global online fashion with a revenue of US$285bn in 2021 3 Industry Insights Projected online revenue from fashion in billion US$ Source: Statista Digital Market Outlook 2016 150.0 125.8 86.8 63.3 166.5 159.0 96.7 69.8 130.8 90.3 221.2 285.3 140.5 96.4 236.9 260.5 83.9 119.2 203.1 228.0 184.5 76.8 107.7 193.9 USEuropeChina 2016 2017 2018 2019 2020 2021
  4. 4. Amazon is #1 in Europe and in the US with a revenue of US$136 billion in 2016 4 Industry Insights Amazon revenue development from foundation to 2016 in million US$ Source: Company information 1 61014816 2016 135,987 2015 107,006 2014 88,988 2013 74,452 2012 61,093 2011 48,077 2010 34,204 2009 24,509 2008 19,166 2007 14,835 2006 10,711 2005 8,490 2004 6,921 2003 5,264 2002 3,933 2001 3,122 2000 2,762 1999 1,640 1998199719961995 Mission statement: ‘Earth’s biggest book store’ Vision statement: ‘Our vision is to be earth's most customer centric company […]’
  5. 5. Year founded 1994 1999 Number of employees 341,400 46,228 Revenue (2016): US$136 billion US$15.7 billion EBITDA (2016) US$12.5 billion US$8.1 billion CAGR2 (2012-2016) 22.15% 48.63% Profit margin 1.74% 70.5% R&D expenditure US$12.59 billion US$0.34 billion GMV US$251.0 billion3 US$484.6 billion Market capitalization (Jun 2016) US$477.8 billion US$351.1 billion US tech giant Amazon remains ahead of its Chinese competitor Alibaba in 2016 Amazon vs. Alibaba1 1: Data for Alibaba financial year converted to US$ at the OANDA year-end exchange rate; 2: CAGR = Compound annual growth rate; 3: Statista estimate Source: Company information 5
  6. 6. Despite being #1 in the US & Europe, Ama- zon has not yet cracked the Chinese market 6 Industry Insights Market share of e-Commerce websites in China in 2016 (in percent of B2C sales) Source: iResearch China, U.S. Department of Commerce, Statista Digital Market Outlook 6.7%Others 56.6%Tmall.com JD.com 24.7% Suning.com 4.3% Vip.com 3.5% Gome.com.cn 1.2% Yhd.com 1.1% Amazon.cn 0.8% Dandang.com 0.7% Jumei.com 0.5% B2C e-Commerce sales in 2016 US$376 billion US$322 billion
  7. 7. About the Digital Market Outlook 7 This paper provides insights on eCommerce: China vs. the US. Further information and data on e-Commerce can be found via Statista‘s Digital Market Outlook. The Digital Market Outlook provides direct access to revenue, user count, and penetration forecasts as well as cross-country comparisons and makes them available to download. It includes data on 9 digital markets, including Digital Media, Digital Advertising, e-Commerce, eServices, Smart Home, FinTech, eHealth, Connected Car as well as eTravel, and covers 50 countries worldwide. The e-Commerce market includes fashion, electronics & media, food & personal care, furniture & appliances as well as toys, hobby & DIY. The Digital Market Outlook is exclusively available on statista.com and is included in the Statista Corporate Account and Statista Enterprise Account. 9 markets, 34 segments, 50 countries Further data Contact Felix Wegener Analyst felix.wegener@statista.com Felix Wegener graduated in Geography and Economics. He gained comprehensive knowledge of digital technologies and their disruptive character from numerous consulting and business transformation projects in several industries. More at Statista.com
  8. 8. Imprint Statista ▪ Johannes-Brahms-Platz 1 ▪ 20355 Hamburg ▪ +49 40 413 49 89 0 ▪ www.statista.com Disclaimer This study is based on survey and research data from the previously mentioned sources. The forecasts and market analysis presented were researched and prepared by Statista with great care. For the presented survey data, estimations, and forecasts Statista cannot assume any warranty of any kind. Surveys and forecasts contain information not naturally representing a reliable basis for decisions in individual cases and may be in need of further interpretation. Therefore, Statista is not liable for any damage arising from the use of statistics and data provided in this report.

×