This whitepaper provides an insight into the e-Commerce market and its performance in China and the US and also includes a comparison of Amazon and Alibaba.
• e-Commerce in China will grow by 17.4% on average each year; growth in the US will be significantly smaller
• China will dominate the global online fashion market with a revenue of more than US$285bn in 2021
• Amazon is#1 in Europe and in the US with a revenue ofUS$136 billion in 2016
• US tech giant Amazon remains ahead of its Chinese competitor Alibaba in 2016
• Despite being #1 in the US & Europe, Amazon has not yet cracked the Chinese market