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Soziale Innovationen
verbreiten

  Soziale Innovationen durch
  Open Source verbreiten
Warum?




„You‘ve got to find what you love.“ Steve Jobs   The sky is the lim
Klassisch




The sky is the limit.
Klassisches Skalieren   Franchis
Franchising




              Stop copying bus
Open So
                           Offene
                           Wissen
                           Zusamm



Stop copying business!
Open-So
Open Source                                                             Research
   Offene Quellen                                                                JQ1
   Wissen nutzen, nicht besitzen!
   Zusammenarbeit ermöglichen



„Alone we can do so little, together we can do so much.“ Helen Keller   „...Insights, we mig
Open-Source Cancer
Research                                                       Genetic
                                       Über 70
          JQ1                           Forschungsinstitute
                                                                Sharon Ter

                                       Viel weitere
                                        Forschung




„...Insights, we might not have had on our own.“ Jay Bradner   „.Make them the h
Tip #1:
Genetic Alliance                      Einfach
 Sharon Terry                           Zusamm
                                         gestalte
                                        Konkre




„.Make them the hero.“ Edna Kissman
Tip #1:                          Tip #2:
Einfach und konkret              Timing i
  Zusammenarbeit einfach          Vision
   gestalten
                                   Ergebn
  Konkrete Schritte aufzeigen
                                   Gestalt
                                    vorhan
Tip #2:
Timing ist alles!
  Vision ist verständlich
  Ergebnisse sind greifbar
  Gestaltungsmöglichkeiten
   vorhanden


                              We help communit
The Num
                                            4000	
  
                                            3000	
  
                                            2000	
  
                                            1000	
  
                                                  0	
  
                                                    1995	
   1997	
  
                                                                        19




                                            Community vs. C

We help communities to build playgrounds.   This approach is n
Tip #3:
The Numbers                                                                                           Commun
4000	
  
                                                                                                        Leader
3000	
  
 2000	
                                                                                                  respekt
 1000	
                                                                             Spielplätze	
  
      0	
                                                                                               Anerke
        1995	
   1997	
  
                            1999	
   2001	
  
                                              2003	
   2005	
  
                                                                2007	
   2009	
  


Community vs. Centralized: 10 zu 1

This approach is not without its challenges.
Tip #3:                        Tip #4:
Community pflegen              Anerken
  Leader identifizieren und     Mensch
   respektieren
                                 Größer
  Anerkennung geben
                                 „Make
Tip #4:                         Tip #5:
Anerkennung aufgeben            Echte Ve
  Menschen brauchen Teilhabe     Website
                                   Zeitung
  Größerer Impact möglich
                                   Veränd
  „Make them the hero.“
                                  Echte K
                                  Umges
Tip #5:
Echte Veränderung messen
  Website-Besuche &
   Zeitungsartikel sind keine echte
   Veränderung
  Echte Kommunikation
  Umgesetzte Projekte

                                      Don‘t be afraid to
Don‘t be afraid to free your idea.
Danke!




Mail:    tim@insight-innovation.de
Phone: +49 (0) 911 360 69 62 – 1
Address: Josephsplatz 8, 90403 Nürnberg
Quellen
www.vw.com
www.kaboom.org
http://www.mcdonalds.de/




http://www.flickr.com/photos/yospiff/2126043460/sizes/o/in/photostream/
http://www.flickr.com/photos/ok-leslie/219911921/
http://www.flickr.com/photos/hulagway/5116382090/
http://www.flickr.com/photos/benmillett/287732826/
http://www.flickr.com/photos/abhiomkar/4520333403/
http://www.flickr.com/photos/nationalacademyofsciences/6517610151/

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II Socialbar Nürnberg Vortrag