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Ben	Harmanus
Head	of	Community	&	Content	
Marketing	D/A/CH
Timo	Bernsmann
Country	Manager	Germany
FACEBOOK LIVE
PROGRAMMATIC ADVERTISING FOR SEARCH
PROGRAMMATIC ADVERTISING
§ Jeder Baustein sollte optimiert werden.
§ Alle Komponenten hängen voneinander ab.
§ Finch	optimiert alle Bestandteile gleichzeitig
und	in	Echtzeit.
EXPONENTIELLE KOMPLEXITÄT
USER PROFILEKEYWORDS MATCH TYPES GERÄTE
MULTIPLIKATOREN
INSTANZEN
*Jede Instanz hat eine einzigartiges Kosten/Umsatz/Gewinn Historie
10.000 4 3 5
40.000 120.000 600.000
GRANULARE DATEN
SEARCHKAMPAGNE
KEYWORD
ADGROUPADGROUPADGROUPADGROUP
[EXACT]“PHRASE”BROAD+BROAD
Kosten
Conv %
Umsatz Historie
Max CPC
Bid Modifiers
Mobile
Re-marketing
100 €
5.00%
500 €
5,00 €
N/A
+300%
15 €
Kosten
Conv %
Umsatz Historie
Max CPC
Bid Modifiers
Mobile
Re-marketing
100 €
1.00%
500 €
1,00 €
N/A
N/A
1 €
Kosten
Conv %
Umatz Historie
Max CPC
Bid Modifiers
Mobile
Re-marketing
100 €
3.00%
500 €
3,00 €
200%
N/A
8 €
Kosten
Conv %
Umsatz Historie
Max CPC
Bid Modifiers
Mobile
Re-marketing
100 €
.25%
500 €
0,25 €
N/A
+150%
0,38 €
EINZIGARTIGES KLICK PROFIL
KLICK PROFIL
Match	type
Umsatz Historie
Kosten Historie
Conversion	Rate
Geräte Typ
Vergangene Besuche
Standort
USER
DATEN
KEYWORD
DATEN
+ = red shoes
GOOGLE WHEEL OF GOODNESS
All	diese Faktoren sind Teil eines
einzigartigen Klickprofils,	welches	jedes
mal	erstellt wird,	sobald ein
potenzieller Kunde	etwas in	die	Google	
Suchbox tippt.
HÖHERES
GEBOT
HÖHERE
POSITION
HÖHERE
CTR
HÖHERER
QUALITÄTS
FAKTOR
HÖHERER
ANZEIGENRANG
HÖHERE
CONVERSION
RATE
[EXACT
MATCH]
DYNAMIC SEARCH TERM INSERTION
Converse rote Schuhe
weise schuhe
rote	schuhe
schwarze schuhe
bequeme schuhe
billige schuhe
higt top	schuhe
{KeyWord}	liste
Großartige Rote	Schuhe
Der	perfekte Schuh &	bester	Preis.
Schuhe in	allen Farben.	
allemöglichenschuhe.de/rote-schuhe
DEPOT: SHOPPING INNOVATION CASE STUDY
NEUES BAD: PAID SHOPPING CASE STUDY
UNSER ANGEBOT
§ Kostenloser Audit	Ihres AdWords	Kontos
§ Keine Setup-Gebühren
§ Nur 30-Tage	Vertragslaufzeit
Zum kostenlosen Audit	anmelden
KONTAKTIEREN SIE UNS
Das	Finch	DACH-Team	v.	l.	Tony	Hrnek,	Partner	Finch	Switzerland	AG;	Daniel	Niedermayer,	Country	Manager;	
Verena	Stoker,	Business	Development	Managerin &	Timo Bernsmann,	Country	Manager
germany@finch.com
0049	89	- 21541444

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