Die Wahrheit ueber die Generation 50plus
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Werbung konzentriert sich auf die ZG der 18 bis 49jährigen und schert alle über 50 Jahre über einen Kamm. Die Präsentaion beweist: Keine Zielgruppe ist so mächtig und heterogen wie die ZG "50plus".
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Die Wahrheit ueber die Generation 50plus
- 1. Die Wahrheit über die „Generation 50 plus“ © 2010 Ulrich Riediger Medienprojekte, www.riediger-consulting.de
- 2. Weiß die Marktforschung, wovon sie spricht?
- 3. „ Generation 50 plus? “
- 4. Drei Generationen in einem Topf (89 / 70 / 50 ) ????
- 5. Ein Baby (1) … … ist kein Teenager (15) … … ist kein Erwachsener (35) Die Mafo irrt!
- 6. Berlin 1935…
- 7. … Dresden 1945 …
- 8. … August 1969
- 9. Wer 1935 22 Jahre jung war, ist heute 97
- 10. … wer Dresden 1945 als 7jähriger überlebt hat, ist heute 72
- 11. … und die Love & Peace Generation ist heute 60!
- 12. Die Protagonisten … ( Uschi Obermaier und Rainer Langhans 1968, Kommune I)
- 13. … sind heute 70: Rainer Langhans 2010
- 14. Erkennen Sie den Unterschied:
- 16. Was, also, will uns die Werbung sagen?
- 17. Und noch etwas …
- 18. Kennen Sie die Ohlsen Bande?
- 19. Oder diese Band?* * City
- 20. Was ist mit den „Lifestyle“- Erfahrungen unserer Mitbürger?
- 21. Wer heute 50 ist …
- 22. … war bei der Wiedervereinigung 29
- 23. … und kommt vielleicht aus ganz verschiedenen Welten: Porsche Bj. 1989 DDR 1989
- 24. Hüten wir uns davor:
- 25. Wer bestimmt seit Jahrzehnten den Trend?
- 26. Die Baby Boom Generation! Die Baby Boomer = Geburtenstarke Jahrgänge 1946 bis 1965
- 28. (Quelle: Statistisches Bundesamt 2009) Baby Boomer: Mit 40 % die größte KonsumentenGruppe …
- 29. Baby Boomer = Massenmärkte:
- 30. ZG 50 - 65 J. = 20 % > 15 - 30 J. = 19 % (Quelle: Statistisches Bundesamt 2009)
- 31. Was ist die Erkenntnis?
- 32. Erstens: alt alt! Marg Helgenberge (51), Jg. 1958
- 33. Zweitens:
- 34. „ Generation 50 plus“
- 35. Fragen & Antworten … © 2010 Ulrich Riediger Medienprojekte, www.riediger-consulting.de
- 36. Disclaimer: All photographs in this presentation where compiled via Google Images and only for internal purposes . This is not a commercial presentation. In case you feel violated in your personal or copy rights please contact Mr. Riediger: uri@riediger-consulting.de February 2010
Hinweis der Redaktion
- Testnotiz
- Deutschland steht unter dem massiven Einfluss der Nazis / seit 2 Jahren ist Hitler Reichskanzler / das Saarland, seit dem Versailler Diktat unter französischer Verwaltung, kehrt zu Deutschland zurück, nachdem sich in einer Volksabstimmung über 90% der Saarländer dafür ausgesprochen haben
- 30 jährige Models, mit grau gefärbten Haaren sollen uns Prothesen-Haftcremes, Geriatika und Inkontinez-Produkte andienen?