One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
This document discusses various ways that brands can engage customers through digital disconnect, retail innovation, education, happiness apps, and storydoing. Some key points discussed include merging online and in-store shopping experiences; brands investing in education by teaching skills to customers and employees; apps and tools that aim to increase happiness and mindfulness; and marketing through actions rather than just words by becoming a "storydoing" company.
10 questions developers should ask themselves.Stephen Young
So you want to become a web developer?
Well then it’s time to put down that “Learn Super Duper Language v8.3 in 24 hours” book. Instead, make it a habit to ask yourself these 10 questions every day.
Snap: 10 facts about the human brain to help you create a better websiteSnap
Understanding the human brain and your consumers' wants and needs could help you create and manage a more effective website.
Discover the mindsets of your consumers with these 10 facts.
Lessons From My 20s on Life, Entrepreneurship, and The World - Ryan AllisRyan Allis
A 1285 slide presentation on everything I learned in my 20s on life, entrepreneurship, and the world, created in advance of my 30th birthday on August 14, 2014.
See full presentation at http://hive.org/20s
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
Every startup begins with an idea. This is a talk on how to come up with startup ideas and how to use validation to pick the ones worth working on. It's based on the book "Hello, Startup" (http://www.hello-startup.net/). You can find the video of the talk here: https://www.youtube.com/watch?v=GkmiE8d_5Pw
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
This document summarizes a book written by advertising students at Boston University in three hours. It discusses how the millennial generation has grown up with constant access to information and an ability to share content quickly online. Some key points made include that this generation values concise, impactful communication over fluff. Creativity and collaboration are also necessities for millennials. The workplace constructs of the past are less important than being able to work and connect anywhere. Brands need to offer experiences rather than just advertisements to engage this audience. Social media is how this generation shares events and how future historians will understand it.
People-Centric vs. Content-Centric: The Copernican Revolution to be a Social ...Louis Richardson
We're all heavily invested in managing our content, but we still have significant business problems we can't address. Consider a new perspective...a people centric one.
This document discusses various ways that brands can engage customers through digital disconnect, retail innovation, education, happiness apps, and storydoing. Some key points discussed include merging online and in-store shopping experiences; brands investing in education by teaching skills to customers and employees; apps and tools that aim to increase happiness and mindfulness; and marketing through actions rather than just words by becoming a "storydoing" company.
10 questions developers should ask themselves.Stephen Young
So you want to become a web developer?
Well then it’s time to put down that “Learn Super Duper Language v8.3 in 24 hours” book. Instead, make it a habit to ask yourself these 10 questions every day.
Snap: 10 facts about the human brain to help you create a better websiteSnap
Understanding the human brain and your consumers' wants and needs could help you create and manage a more effective website.
Discover the mindsets of your consumers with these 10 facts.
Lessons From My 20s on Life, Entrepreneurship, and The World - Ryan AllisRyan Allis
A 1285 slide presentation on everything I learned in my 20s on life, entrepreneurship, and the world, created in advance of my 30th birthday on August 14, 2014.
See full presentation at http://hive.org/20s
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
Every startup begins with an idea. This is a talk on how to come up with startup ideas and how to use validation to pick the ones worth working on. It's based on the book "Hello, Startup" (http://www.hello-startup.net/). You can find the video of the talk here: https://www.youtube.com/watch?v=GkmiE8d_5Pw
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
This document summarizes a book written by advertising students at Boston University in three hours. It discusses how the millennial generation has grown up with constant access to information and an ability to share content quickly online. Some key points made include that this generation values concise, impactful communication over fluff. Creativity and collaboration are also necessities for millennials. The workplace constructs of the past are less important than being able to work and connect anywhere. Brands need to offer experiences rather than just advertisements to engage this audience. Social media is how this generation shares events and how future historians will understand it.
People-Centric vs. Content-Centric: The Copernican Revolution to be a Social ...Louis Richardson
We're all heavily invested in managing our content, but we still have significant business problems we can't address. Consider a new perspective...a people centric one.
Maria Ruotolo at IBM shared her journey from traditional media into the digital media. Also included tips and resources to get more information on the how-tos.
The cats out of the bag! No longer is this elusive topic an enigma anymore. We've uncovered the greatest myths about creativity. These ideas will make you think differently about the world of creativity and business in general.
1. People are either born creative or not at all
2. I can't draw I'm not creative
3. I have writers block
4. Business has nothing to do with creativity
5. Creativity won’t help in my job
Thanks for stopping by! Now keep on rocking in the free world.
Jeph
The document summarizes key points from a lecture on talking to users when starting a business:
1) Do not keep your idea secret and try to launch without feedback - get feedback early from potential customers to validate your idea works for them.
2) Immerse yourself in the target industry and identify specific customer segments to start with rather than trying to attract all customers at once.
3) Use surveys and quantitative metrics like the "40% rule" to validate customers are enthusiastic about your product idea.
4) Talk to your initial users in person to get qualitative feedback on what to change or build, but be careful not to build every suggested feature without validation.
How can you design meaningful interactivity without blowing your budget? How can you set up your e-learning for great engagement and better knowledge retention? Let's explore four simple strategies you can use, pretty much regardless of your tools. Presentation by Cammy Bean, VP of Learning Design
10 Digital Hacks Every Marketer Should KnowMark Fidelman
I've spent the last 10 years discovering the best digital marketing hacks to move the awareness and revenue needle. I'm giving you 3 examples and 10 hacks to improve your marketing game dramatically.
Take your product to the next level, build something that users love. Often in startups, 'shipping it' is more important than UX/UI, but that's not necessarily right.
Close your eyes, grasshopper. And imagine a time when music came in cardboard sleeves, your “virtual communication tool” was a phone box, and nobody minded if the soundtrack of a movie didn’t sync with the characters’ lips.
This was the time of martial arts legend Bruce Lee.
Emerging from a 5,000 year old culture, he had great respect for the traditions of his ancestors. But when it came to productivity he was a thoroughly modern man. He built his skills using what later decades would call “life hacking” - short-cuts and best practices to get the job done.
Bruce wasn’t just a master of the five-point palm exploding heart technique; he was also a master of project scoping and effective execution. So if you’re ready to study with the master, let’s enter the temple of productivity … and turn Jeet-Kune-Do into Jeet-Kune-DONE.
How to Motivate and Empower Globally-Competitive Teams of Content ProfessionalsSaiff Solutions, Inc.
Barry Saiff is a technical communications leader with 32 years of experience leading writing teams at six US companies. He founded Saiff Solutions, Inc. in 2011 to provide content development services to Fortune 500 companies. In his presentation, he discussed keys to successful management including caring for employees, ensuring access to managers, treating people with respect, empowering employees, and managing cross-cultural teams with integrity. He emphasized the importance of vision, training, respect, empowerment, and expecting excellence from employees.
When Tech meets Fashion, what could possibly go wrong? @nickdemeyBoard of Innovation
This document discusses common pitfalls when combining technology and fashion. It notes that simply throwing technology into fashion does not make sense and provides examples of fashiontech startups that failed because they did not understand user behavior. The document emphasizes the difficulty of introducing new behaviors versus altering existing ones and stresses the importance of observing real users when developing fashiontech products and business concepts.
How do you become a better writer? Is it something you’re born with or can you learn the skills that are needed. According to Paula Pant, you can get better. Here’s how.
Bob Sutton author of "Scaling Up Excellence" & “Good Boss Bad Boss” says. “But, if you want to see real innovation, often you have to hire defiant rule-breakers who don’t think much of corporate culture.”
How to cultivate Positive Deviants in your organization who can drive the change and innovation you need to keep your business ahead in the market.
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)Nir Eyal
Chances are you've witnessed and even took active part in a lot of indiscriminate gadget use.
But staying silent about bad technology habits is making things worse for all of us.
We need to develop social antibodies, defenses against new harmful behaviors, or else we'll end up serving technology instead of it serving us.
If we don’t build social antibodies, the disease of distraction will become the new normal.
To do this, we need to find out who's to blame for our distraction and what we need to do about it.
Read the whole blog post at: http://www.nirandfar.com/2016/03/why-people-check-their-phones-at-the-wrong-times.html
How to Grow Your Career by Influencing OthersBruce Kasanoff
Visit http://goo.gl/GwbZUn to learn much more. This presentation is based on the new book, Impossible to Ignore by Carmen Simon PhD. http://www.memzy.com
35 Things I Wish I Knew Before I Quit My Job (3yrs later)Ross Simmonds
The document provides 35 tips for things the author wishes someone had told him before quitting his job. Some of the key tips include: learn to say no to opportunities that will not help you focus; build relationships before quitting; read entrepreneurship books while still employed; expect things to go wrong and be prepared; maximize revenue while minimizing costs; and save money both before and after quitting your job. The tips cover a range of business advice focused on preparing to transition from full-time employment to self-employment or entrepreneurship.
TEDx Talk :How to Build your Creative Confidence by David KelleySameer Mathur
David Kelley discusses how to build creative confidence by overcoming the belief that creativity is only for a select few. He cites research by psychologist Albert Bandura showing that overcoming fears in one domain can increase confidence in other areas. Kelley concludes that much of the design process involves reducing fear and increasing familiarity with creativity. Stories of a GE designer and Kelley's own cancer experience show that everyone is capable of creative problem solving when they regain their creative confidence.
This document provides guidance on engaging customers through effective messaging and content creation. It discusses three key steps: having a simple message conveyed in 10 words or less, creating shareable visual content like photos and videos, and targeting the messaging at early adopters who will spread the word. The goal is to develop content that resonates and spreads widely through social sharing.
How to Deliver Presentations that ACTUALLY Drive SalesRoss Simmonds
From: www.rosssimmonds.com
Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales.
Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Development and Engagement in the Age of Social Media Paul Brown
Originally presented to the professional staff at the University of Dayton in January of 2016. Reviews aspects of college student development online and how to engage college students.
Maria Ruotolo at IBM shared her journey from traditional media into the digital media. Also included tips and resources to get more information on the how-tos.
The cats out of the bag! No longer is this elusive topic an enigma anymore. We've uncovered the greatest myths about creativity. These ideas will make you think differently about the world of creativity and business in general.
1. People are either born creative or not at all
2. I can't draw I'm not creative
3. I have writers block
4. Business has nothing to do with creativity
5. Creativity won’t help in my job
Thanks for stopping by! Now keep on rocking in the free world.
Jeph
The document summarizes key points from a lecture on talking to users when starting a business:
1) Do not keep your idea secret and try to launch without feedback - get feedback early from potential customers to validate your idea works for them.
2) Immerse yourself in the target industry and identify specific customer segments to start with rather than trying to attract all customers at once.
3) Use surveys and quantitative metrics like the "40% rule" to validate customers are enthusiastic about your product idea.
4) Talk to your initial users in person to get qualitative feedback on what to change or build, but be careful not to build every suggested feature without validation.
How can you design meaningful interactivity without blowing your budget? How can you set up your e-learning for great engagement and better knowledge retention? Let's explore four simple strategies you can use, pretty much regardless of your tools. Presentation by Cammy Bean, VP of Learning Design
10 Digital Hacks Every Marketer Should KnowMark Fidelman
I've spent the last 10 years discovering the best digital marketing hacks to move the awareness and revenue needle. I'm giving you 3 examples and 10 hacks to improve your marketing game dramatically.
Take your product to the next level, build something that users love. Often in startups, 'shipping it' is more important than UX/UI, but that's not necessarily right.
Close your eyes, grasshopper. And imagine a time when music came in cardboard sleeves, your “virtual communication tool” was a phone box, and nobody minded if the soundtrack of a movie didn’t sync with the characters’ lips.
This was the time of martial arts legend Bruce Lee.
Emerging from a 5,000 year old culture, he had great respect for the traditions of his ancestors. But when it came to productivity he was a thoroughly modern man. He built his skills using what later decades would call “life hacking” - short-cuts and best practices to get the job done.
Bruce wasn’t just a master of the five-point palm exploding heart technique; he was also a master of project scoping and effective execution. So if you’re ready to study with the master, let’s enter the temple of productivity … and turn Jeet-Kune-Do into Jeet-Kune-DONE.
How to Motivate and Empower Globally-Competitive Teams of Content ProfessionalsSaiff Solutions, Inc.
Barry Saiff is a technical communications leader with 32 years of experience leading writing teams at six US companies. He founded Saiff Solutions, Inc. in 2011 to provide content development services to Fortune 500 companies. In his presentation, he discussed keys to successful management including caring for employees, ensuring access to managers, treating people with respect, empowering employees, and managing cross-cultural teams with integrity. He emphasized the importance of vision, training, respect, empowerment, and expecting excellence from employees.
When Tech meets Fashion, what could possibly go wrong? @nickdemeyBoard of Innovation
This document discusses common pitfalls when combining technology and fashion. It notes that simply throwing technology into fashion does not make sense and provides examples of fashiontech startups that failed because they did not understand user behavior. The document emphasizes the difficulty of introducing new behaviors versus altering existing ones and stresses the importance of observing real users when developing fashiontech products and business concepts.
How do you become a better writer? Is it something you’re born with or can you learn the skills that are needed. According to Paula Pant, you can get better. Here’s how.
Bob Sutton author of "Scaling Up Excellence" & “Good Boss Bad Boss” says. “But, if you want to see real innovation, often you have to hire defiant rule-breakers who don’t think much of corporate culture.”
How to cultivate Positive Deviants in your organization who can drive the change and innovation you need to keep your business ahead in the market.
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)Nir Eyal
Chances are you've witnessed and even took active part in a lot of indiscriminate gadget use.
But staying silent about bad technology habits is making things worse for all of us.
We need to develop social antibodies, defenses against new harmful behaviors, or else we'll end up serving technology instead of it serving us.
If we don’t build social antibodies, the disease of distraction will become the new normal.
To do this, we need to find out who's to blame for our distraction and what we need to do about it.
Read the whole blog post at: http://www.nirandfar.com/2016/03/why-people-check-their-phones-at-the-wrong-times.html
How to Grow Your Career by Influencing OthersBruce Kasanoff
Visit http://goo.gl/GwbZUn to learn much more. This presentation is based on the new book, Impossible to Ignore by Carmen Simon PhD. http://www.memzy.com
35 Things I Wish I Knew Before I Quit My Job (3yrs later)Ross Simmonds
The document provides 35 tips for things the author wishes someone had told him before quitting his job. Some of the key tips include: learn to say no to opportunities that will not help you focus; build relationships before quitting; read entrepreneurship books while still employed; expect things to go wrong and be prepared; maximize revenue while minimizing costs; and save money both before and after quitting your job. The tips cover a range of business advice focused on preparing to transition from full-time employment to self-employment or entrepreneurship.
TEDx Talk :How to Build your Creative Confidence by David KelleySameer Mathur
David Kelley discusses how to build creative confidence by overcoming the belief that creativity is only for a select few. He cites research by psychologist Albert Bandura showing that overcoming fears in one domain can increase confidence in other areas. Kelley concludes that much of the design process involves reducing fear and increasing familiarity with creativity. Stories of a GE designer and Kelley's own cancer experience show that everyone is capable of creative problem solving when they regain their creative confidence.
This document provides guidance on engaging customers through effective messaging and content creation. It discusses three key steps: having a simple message conveyed in 10 words or less, creating shareable visual content like photos and videos, and targeting the messaging at early adopters who will spread the word. The goal is to develop content that resonates and spreads widely through social sharing.
How to Deliver Presentations that ACTUALLY Drive SalesRoss Simmonds
From: www.rosssimmonds.com
Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales.
Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Development and Engagement in the Age of Social Media Paul Brown
Originally presented to the professional staff at the University of Dayton in January of 2016. Reviews aspects of college student development online and how to engage college students.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
The National Wildlife Federation social media request form collects information about target audiences, goals, outreach and maintenance plans, and next steps for social media projects. Requesters provide details on the target group they want to reach, specific and overall numeric and qualitative goals, their time investment in maintenance, and a date to reevaluate the plan or close the project. The form is used to measure success and plan long-term social media strategies.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
Yes! Facebook sells! - The impact of Facebook paid media on reach and ROI @ A...AllFacebook.de
Vortrag "Yes! Facebook sells! - The impact of Facebook paid media on reach and ROI" von Florian Renz auf der AllFacebook Marketing Conference 2013 in Berlin.
Details zum Slot und zur Konferenz:
http://conference.allfacebook.de/marcon/berlin2013/programm/#2
Weitere Informationen könnt ihr direkt von Florian Renz erhalten:
https://www.xing.com/profiles/Florian_Renz
Facebook ist tot. Eine Obduktion in sieben Akten. @ AllFacebook Marketing Con...AllFacebook.de
Vortrag "Facebook ist tot. Eine Obduktion in sieben Akten." von Martin Szugat auf der AllFacebook Marketing Conference in Berlin 2013.
Weitere Informationen zur Konferenz und Slot:
http://conference.allfacebook.de/marcon/berlin2013/programm/#13
Verflixter ROI - Microsofts Weg vom Optimieren der Fanseite zur Erfolgsmessun...AllFacebook.de
Verflixter ROI - Microsofts Weg vom Optimieren der Fanseite zur Erfolgsmessung von Marco Rinne (Social Media Marketing Manager,
Microsoft Deutschland GmbH) auf der AllFacebook Marketing Conference 2012 in München
Facebook Ads für Onlineshops: zielorientierte Anzeigenschaltung und –Auswert...AllFacebook.de
Vortrag "Facebook Ads für Online Shops: Zielorientierte Anzeigenschaltung und –Auswertung. von Daniel Schalling auf der AllFacebook Marketing Conference in Berlin 2013.
Details zur Konferenz und zum Slot:
http://conference.allfacebook.de/marcon/berlin2013/programm/#6
Mehr zu Daniel und Projecter:
http://www.projecter.de/
Mit Conversion Tracking zum Facebook ROI @ AllFacebook Marketing ConferenceAllFacebook.de
Vortrag von Sandro Günther und Björn Radde auf der AllFacebook Marketing Conference 2014.
Mehr Informationen:
http://conference.allfacebook.de
Alle Präsentationen vom 25. März 2014:
http://conference.allfacebook.de/marcon/rueckblick/muc2014/
1) Brio Group offers social media strategy and execution services to help businesses grow their brand's ecosystem and maximize their return on digital investments.
2) They have four divisions that combine strategic and creative expertise to develop a complete social media toolkit for clients, including strategy, policy, custom page design, content calendars, and training.
3) By working with Brio Group, businesses can feel confident they are optimizing their social media activity to achieve the best exposure, engagement, and return from connecting with fans on digital platforms.
Social SEO mit der Facebook Backdoor @ AllFacebook Marketing ConferenceAllFacebook.de
Vortrag von Björn Tantau auf der AllFacebook Marketing Conference in München.
Mehr Informationen:
http://conference.allfacebook.de
Alle Präsentationen vom 25. März 2014:
http://conference.allfacebook.de/marcon/rueckblick/muc2014/
Social Retail Marketing: So wird Facebook zum Social Hub für den POS @ AllFac...AllFacebook.de
Vortrag von Bastian Dicke auf der AllFacebook Marketing Conference in München 2014.
Mehr Informationen:
http://conference.allfacebook.de
Alle Präsentationen vom 25. März 2014:
http://conference.allfacebook.de/marcon/rueckblick/muc2014/
Social Media und die Sparkasse @ AllFacebook Marketing ConferenceAllFacebook.de
Vortrag von Ansis Schön auf der AllFacebook Marketing Conference in München.
Mehr Informationen:
http://conference.allfacebook.de
Alle Präsentationen vom 25. März 2014:
http://conference.allfacebook.de/marcon/rueckblick/muc2014/
Facebook Graph Search: Wird Facebook die größte Suchmaschine und was müssen U...AllFacebook.de
Von Simon Harlinghausen auf der AllFacebook Marketing Conference München 2013 #AFMarketingCon
Details:
http://allfacebook.de/?p=29957
Beschreibung:
Noch ist die Graph Search nur in der BETA Version verfügbar, aber in der Szene wird sie schon heiß diskutiert. Warum die Graph Search für das Facebook- und Suchmaschinenmarketing wichtig ist dürfte schnell klar werden. Aber wie können Unternehmen schon jetzt die Suche nutzen und First-Mover Vorteile ausnutzen? Simon Harlinghausen geht in seinem Vortrag auf die neusten Entwicklungen von Facebook ein und zeigt die Potentiale für die Zukunft auf.
Details zur Konferenz:
http://marketingcon.allfacebook.de/
Details zum Speaker:
Curt Simon Harlinghausen (Geschäftsführer, AKOM360 GmbH)
Seit 1996 entwickelte Curt Simon Harlinghausen Strategien und Konzepte für Online und digitale Kommunikationsprojekte in Europa, Asien und USA.Insbesondere rund um die Themen Social Media, facebook, Google, SEO, eCommerce. Multichannel- und Online-Marketing, sowie Vertrieb, IT, CRM und ERP.
Curt Simon Harlinghausen ist als Dozent, Sprecher und Referent für verschiedene Universitäten, Akademien, Verbände und Wirtschaftseinrichtungen für Online Marketing und Trendentwicklung tätig, aktiver Fachgruppenvorsitzender im Bundesverband der Digitalen Wirtschaft (BVDW) im Arbeitskreis Social Media, Berater der Stiftung Haus der Geschichte der Bundesrepublik Deutschland in Bonn und im Fachbeirat der Stiftung Warentest. Zudem wurde er 2010 zum Dozenten des Jahres gewählt.
Zur Zeit betreut der Social Media Experte der ersten Stunde internationale Kunden und Projekte im B2B- und B2C-Umfeld mit seinen Unternehmen.
Same same but not different? – Wege aus der Facebook-EinbahnstraßeAllFacebook.de
Vortrag "Same same but not different? – Wege aus der Facebook-Einbahnstraße" von Stefanie Fuchs auf der AllFacebook Marketing Conference 2013 in Berlin.
Details zur Konferenz und zum Slot:
This document provides 10 social media marketing strategies that can help increase traffic and engagement. These include engaging with others on social media, creating video content, going live, networking in person, collaborating with smaller influencers first before moving to larger ones, becoming active in online communities, writing a book, obtaining qualifications, seeking media coverage of noteworthy activities, and appealing to your target audience through an inspiring vision.
This document provides information from Dino Enterprise about marketing on social media. It discusses choosing the right social networks to be on based on target demographics. These include Facebook being best for ages 45-65, Twitter for 25-34, Instagram for younger users focused on selfies and media, and Pinterest popular among women. It also recommends telling your brand story, sharing engaging content that invites sharing, communicating regularly with fans, and using different mediums like blogging, video, and podcasting to share content. The document discusses using paid social media ads on Google, Twitter, and Facebook and provides tips for optimizing ads on each platform.
"Social Media Marketing Boost: An Essential Guide to Growing Your Business Online" is a comprehensive eBook that provides actionable strategies and tips for increasing your brand's presence on social media. Whether you're a beginner or an experienced marketer, this eBook will help you harness the power of social media to reach new customers and drive growth for your business.
http://bit.ly/Z2Chzk Do you want to know how the leaders and top gurus use social media for business success? I'm talking about generating leads 24/7 like clockwork. Well today, you're in luck, I go over some of the tactics that I paid well over $50,000 to learn myself. For more advice on how to use social media for business success, visit my blog at http://KevinKLau.com
Social media strategies for small business notes pagesAntoinette Raynes
This document provides an overview of social media and how businesses can utilize various social media platforms. It begins with definitions of social media from different sources and discusses how social media allows for conversations and relationship building. Examples are given of companies using YouTube, Facebook, Twitter, and LinkedIn effectively. Setting up business pages on these sites and using applications, videos, discussions and other features are outlined. The key benefits for businesses are increasing customer reach, generating sales and profits through social connections. The conclusion emphasizes starting small with one platform and having conversations to build relationships.
A briefly 13 feasible tips help you to increase your revenue, fit your right customer segmentation, finally get appropriate reach and avoid common marketing mistake.
Original PostJoe LybergerJoseph Lyberger posted Feb 16, 20.docxgerardkortney
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Joseph Lyberger posted Feb 16, 2018 9:56 PM
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What is your opinion of social media? Does it empower or exploit?
I think that social media does both empower and exploit. Social media is a great way to get connected to friends and with current trends. It allows you to follow certain interest and can empower you to accomplish goals. When you are on social media you must realize that all the information you put out becomes public. Where people become exploited is when companies collect and analyze that information. The can build assumptions on you based on the data you provide. Some of this information people would want to keep private.
Is social media really worth the kind of money that investors are paying?
I think that social media is worth what people are willing to pay for it. Companies can reach mass amounts of potential customers through social media. Also, social media is a great way to get your business name out to the public. We see all the time how one retweet by a celebrity is enough to make a company go “viral.”
Explain what “Likeing” someone’s post on Facebook means to you.
I feel that “liking” a post means that you enjoy what the person is sharing. People “like” post for a wide assort of meanings. Getting a large amount of likes on your posts makes me feel like I am making a difference. Whenever someone likes your post you can scroll through and see who enjoys what you are putting out.
Does knowing others “Like” what you “Like” influence you? Explain.
Knowing what other people like does influence me. When I was younger, it had a bigger influence on me then it does now. When I was younger, I was constantly looking at what people followed me and liked my posts. Now I am not as concerned as to what other people think. After watching the video, I could relate to how the teenagers were feeling. I understand the pressure social media can’t put on teenagers and how they value “likes” and “retweets”.
How do companies use social media to advertise?
Companies use social media to advertise by gathering data and targeting concentrated groups of potential customers. They collect information based on what potential customers post. They can also see where the most traffic is online. The use all of this information to target the correct group of potential customers. Through social media, companies can make more personalized advertisements.
Is social media empowering or exploiting teens?
I think that social media takes advantage of teenagers. The have access to a lot of information and have the ability to connect with the world anywhere with a cell phone. I think that we need to continue to educate teenagers on the importance of social media and the dangers. There are constantly stories on the news of cyber bullying. Social media can put a lot of pressure on teenagers. When watching t.
This document discusses how businesses can use social media to stay relevant. It notes that social media allow two-way communication between businesses and customers. Everything is relevant to someone on social media, which are good tools for finding relevance and leads. The document provides tips on using key social media platforms like Facebook, Twitter, YouTube and Pinterest to showcase a business, find new potential customers, and engage with current customers. It emphasizes focusing on quality interactions and content over self-promotion.
The document provides an overview of a story being told to demonstrate how and why financial professionals can benefit from using social media. The story is presented as a slideshow and interactive guide to introduce key concepts. It discusses how the main character, Lloyd Rockefeller, realized he needed to use social media to better connect with existing and potential clients, as more people in different age groups were using social media. It also highlights some of the strategic research Lloyd did to focus his social media use on establishing credibility within industry regulations. Feedback is sought on understandability and what social media is and its potential benefits for financial professionals.
Lloyd Rockefeller shares his story of how he successfully grew his financial business using social media. He realized his existing clients and potential clients were using social media, so he learned how to connect with them online. He focused on establishing himself as a credible resource within industry regulations. He researched strategic questions and broke down the different social media tools before starting small with Facebook and LinkedIn. His approach helped clients stay satisfied while gaining new business through a virtual presence.
October 19_Memo, Feature and Op Ed Review PointsOhio University
This document provides guidance on creating effective social media strategies and content. It emphasizes that social media is a long-term investment that requires regular, high-quality content. It also stresses the importance of being transparent, engaging with followers, and building expertise and authority over time through blogging and answering questions. The key is to start small, focus on quality over quantity, and give people a reason to follow through contests, questions, news or other engaging content.
Social media is a great way to reach your market, position your message and network with like minded entrepreneurs
To get the most out of your efforts with social media there are do's and don'ts on getting the most out of your efforts. .
The document provides guidelines for using social media effectively. It discusses choosing social media channels carefully and refining choices over time. While large companies use pre-existing channels, smaller companies may need to create internal networks. Content should be tailored to each channel to engage appropriate audiences. Companies should integrate social media with other marketing but focus efforts online for speed and cost. Employees should maintain separate personal and professional accounts to share company news without oversharing personal content.
If you’re an inbound marketer, or you use social media to help promote your business, you’ve probably heard that engagement is essential.
But why is engagement so important in modern marketing?
Five Social Media Tips for Business Women provides advice on using social media effectively for business purposes. It discusses connecting with others on major sites like Facebook, LinkedIn, Twitter, and YouTube in a professional manner. The document emphasizes repurposing content across multiple platforms, connecting with potential clients and contacts, using apps to enhance engagement, writing formally for business discussions, and posting at optimal times when audiences are active online.
Building Influence on Social Media is possible, and can be highly rewarding. This guide discusses the fundamentals of social media for influence. click this link to download the guide http://bit.ly/2o9RLoT
The webinar discussed how the modern job market has become more transparent and fast-paced due to social media and new technologies. It emphasized using social networks to proactively connect with potential employers and expand one's professional network by sharing valuable content. Candidates were advised to establish an online presence that highlights their skills and experience while avoiding unprofessional content. Finally, the webinar noted that while technology has changed certain aspects of the hiring process, fundamentals like dressing professionally and following up remain important.
This presentation was created for individuals who are interested in learning how to begin leveraging social media to enhance their network and job search effectiveness.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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3. 1. Business Tips
We all get asked questions all the time in our businesses.
As it’s specific to you and your business, what kind of tips
can you give people?
If you’re in SEO, for example, and that’s your area of
expertise, can you write down ten tips that you could
share incrementally on your social media presences?
People love tips.
4. 2. Humor/Relatable
So many people try to segment their social presence and say,
“We’re just a business. We can’t put out anything that’s not
business-related.” I’m just going to throw a massive flag on
that, guys.
People will connect with you around things they care about
way before they connect around your business.
Humor is one of my top engagement tools. Whether it’s
funny memes or you just have something funny that’s
happening in your life or your business, share that.
If you think about it, what do you engage with? Do you find
yourself drawn more to a sales pitch or more into something
that’s fun and engaging and entertaining?
5. 3. Inspiration/Motivation
Inspiration is the number one most shared type of content
across every social media platform.
It’s true on Instagram and, incidentally, I even found this to be
true on LinkedIn.
If you’ve ever looked at any of my social presences, you’ll see
that I share a lot of inspirational or motivational content. As
entrepreneurs, we need that connection, in my opinion. We
need to me inspired. We need to be motivated.
Today, you don’t even need to be a graphic designer to create
your own visual content. You can use web-based tools like
Canva or some of the phone apps like Typorama, Word Swag
and Legend.
6. 4. Open-Ended Questions
I get some of my best engagement from open-ended
questions.
About two or three years ago I posted an open-ended
question on my Facebook page that said, “Peanut butter and
…” People loved it!
Ask open-ended questions. People love to talk. They love to
answer questions. In fact, if you’re stumped on what open-
ended questions to ask, go to the Google machine, type in
“open-ended questions” and voilà, you will have a ton of
resources and content to generate some ideas of your own.
I challenge you to post the peanut butter question and see
what kind of engagement you get.
7. 5. Offers and Deals
Did you know that getting deals is still the number one reason that people Like brands on
Facebook?
Who doesn’t want a deal? We all love deals. We all love free offers. We all love coupons. We all
love discounts. Share those types of things on your Facebook, Instagram or any of your social
platforms for that matter. Give people a deal.
8. 6. Behind the Scenes/Sneak Peeks
Behind the scenes and sneak peek posts can be easier for someone like a solo-
preneur who doesn’t have a large staff and controls most of their own work
schedule, but that doesn’t mean businesses can’t do this!
Chocolate Johnny does this amazingly well through live-streaming on
Periscope. Thought, technically, you can do exactly the same thing with photos.
Showcase your business on other social media platforms by letting people see
behind the scenes. Whether that’s your personal life, things that are happening
with you personally or whether that’s things that are happening inside your
business.
People love to feel like they’re a part of what’s happening in your business. I
can’t tell you the amount of people that have met me in person and know
things that are going on in my life. They’ll reference something that happened
months ago and connect with me around that particular peek into my life
simply because they saw it on social media.
Again, it’s such a great way to let people engage and connect with you.
9. 7. Opinions
You can do this a number of ways. You can give yours, ask for
theirs and/or simply ask for theirs.
You could give an opinion on something in your niche and
then ask what your community, your audience, and your tribe
thinks of it. Again, people love to give their feedback.
Remember…opinions, everyone has one.
Here's
what I
think...
What do
you think?
Let's
discuss...
10. 8. Industry News
We all have things happen in our business or in our space and yet
we sometimes don’t think to share these. The reality is lots of
people don’t have access or don’t slow down long enough to
research and find out certain types of information. There’s a huge
value proposition in this.
One, you are educating your community on things that are
happening in your space or in your niche. Two, if you do this
routinely, you will become an industry news or thought leader.
People will come to you because they know you know what’s
happening.
Mari Smith does this amazingly well. She’s a Facebook expert. On
her fan page, she shares tips, resources, et cetera as it relates to
Facebook. People go to her because they know she is going to
have the inside scoop on what’s happening on Facebook.
11. 9. Fill in the Blanks
I kind of referenced this before with open-ended questions,
but fill in the blanks are great as well.
It’s a different way to phrase a question and the best ones
only require a one or two-word answer, which makes it easier
for your fans and followers to answer and engage with.
If you’re stumped on what to do for fill in the blanks, go to the
Google machine, type “fill in the blanks questions”, and I
promise you will get tons of ideas that you can repurpose
and/or craft that are specific to you in your space.
12. 10. Strike Up A Conversation
It amazes me that so many people don’t do this. When you go to a
social event, don’t you strike up a conversation with somebody? It’s
exactly the same on social media. Take the time, strike up a
conversation, maybe give your personal take on an issue, ask what they
think.
I have seen Gary Vanerchuck do this on Twitter. I thought it was
incredible. It was just a simple question that, again, was a conversation
starter for him. He said, “How was your day today, guys?” and then gave
himself an hour to engage with his followers.
That’s a conversation starter, guys. It was a door opener for him to talk to
literally, in his case, hundreds of people.
Take the time to strike up conversations on social media. It's an amazing
way to build relationships. If somebody is tweeting you, instead of
saying just, “Hey, thanks for the retweet,” or not acknowledging it at all,
ask them a question! Simple conversations can be amazing way to build
a relationships.
13. 11. Testimonials
We all know that we should be using testimonials on our websites, yet, we don't do that on social media. Why in the world do we
not do this?
One of the most effective strategies that I used to sell my book when it launched was to take testimonials that people would leave
over on Amazon, create a graphic of those, and guess what guys…I put them on my Fan Page! I shared them on Twitter! I shared
them on Instagram!
Instead of saying things like, “Go buy my book,” or, “Go buy my product,” or, “Go buy my service,” or, “Hey, I’ve got the best deal going,”
or, “I know I can help you,” just let the words of your happy customers speak for you!
14. 12. Open Q&A's
Open Q&A’s are one of the things that I’ve done on Periscope, Facebook and in some of my closed
Facebook groups.
Every once in a while, I’ll do an open Q&A in one of those closed groups and I’ll say, “Hey, I’m going
to be available for the next hour. Ask any question you want.” It’s a great way to provide value and
get some real-time engagement with your followers.
15. 13. Polls
You can use a poll for a number of different things like collecting opinions and/or ideas. This is
really value based. Again, it’s an engagement tool, but it’s also a great way to get great
information.
What should you do if you’re not getting a bunch of comments or engagement on that poll on
your Facebook page? Tweet it! Tweet it over on Twitter or share it on your personal profile. Drive
people to that poll to get people to engage with it. They may not see it otherwise.
16. 14. Caption a Photo
People love photos that elicit creativity. Asking your
fans and followers to caption a photo normally gets
some pretty good engagement as well as
interesting captions!
People seem to love creating captions for funny,
cute, silly, and weird photos. It’s an easy and fun way
to get some more engagement going!
17. 15. Make Predictions
That’s one of the top things on social across the board. People love predictions. They
want to know what you think.
Now, sometimes those predictions backfire on us, but that’s okay. Predictions are just
what they are. Maybe you see a trend happening and you make a prediction on it. Even
if what you predicted doesn’t happen, people still love knowing what others think.
18. 16. Crowd Source Ideas
Ask other people for ideas. It kind of goes back to when you’re asking for opinions, but be
specific. In other words, maybe you’re getting ready to do a new product or a new coaching
platform or anything of that nature…ask! Ask people what they think.
Crowd source ideas. You will always, always get amazing feedback if you crowd source ideas.
19. 17. Current Events
This is great because it gives you an opportunity to
capitalize on what?…Hashtags. It gives you an opportunity
to be found under hashtags that are trending.
Pay attention to what's trending on Facebook and
Twitter and insert yourself into the conversation by
creating posts about that particular trend and leverage
the hashtag.
Now you have an opportunity to get into the feed for
that trend.
20. 18. Highlight Your Customers
So many people don’t take the time to do this. Give kudos to those who are buying your
products and services, may be your top fans, or just pull out a fan on your Facebook
page. Same on Twitter.
Let your social media followers know that you value them. It's important.
21. 19. Tech Tips or Tools
People love tools and they love tech tips.
These tips can be things that will shorten the
learning curve, shorten the timeline of
something or give you a way to do it in a shorter
period of time, or do something that you
couldn’t have done otherwise because you don’t
have the skills. Graphic design, for example.
22. 20. Advice
It doesn’t have to be your advice, but if you have some great advice and you feel like it’s
valuable then share your advice!
You could share something that you learned from a mistake you made. It doesn’t have to end
in a success, although it could be a success.
Share your experiences. Again, yours or others. It doesn’t have to be your experiences.
23. 21. Think Out Loud
This is one of the things that I do quite frequently. Something
will be said on social media and it will make me think of
something else or it will make me spawn an idea or something.
Thinking out loud, whether it’s a rant or whether it’s just a
thought in the moment, should be shared on social media.
Those are as real as they get too, by the way. Thinking out loud.
Some will say, “Do you put a filter on that?” That’s up to you.
Sometimes with rants you might want to step back from it for
ten minutes or count to ten and say, “Deep breath,” before you
put it out there.
Every rant I’ve ever done has driven tons of engagement. Just
saying.
24. 22. Recommend Others to Follow
You can do this on a weekly basis and in a number of different ways. Do it as a blog post. Put it
out on Twitter.
Whatever the case it, recommendations are huge.
They can be helpful as everybody has people in their niche that they might want to share with
their community.
25. 23. Debunk Myths
There are always things out there that people assume to be true when they’re not true.
Take the time and say, “Guys, this isn’t true or isn’t always the case because of…” whatever it is.
Debunk those myths!
26. 24. Share Video or Audio Clips
Now, we see people sharing video pretty frequently, but you don’t hear people say, “You should
be sharing audio tips or audio clips.”
Those are just as impactful. In fact, maybe in some cases more impactful. If someone is on their
phone and they can’t watch something, they still might be able to listen to something.
Absolutely share video and/or audio clips.
27. 25. ASK!
ASK your followers what their biggest pain points are. You will get incredible feedback from this.
Plus, if you know what your audience, your tribe or your community struggles with and you craft
your products and your services to address those pain points, when it comes time to sell stuff, oh
my goodness guys, you are in so much better shape because you already know people want it.
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