Simply print this on A3 and start working on your startup idea! Follow the URLs to access the complementary online course.

1. brought to you by
1. Prepare
2. Ideate
3. Design
4. Test
5. Iterate
6. Pitch
Next Steps & Resources

2. Hello ______________________ !
This is your personal INNOKIT.
Today, __.__.____, here in __________, you will start your
personal Innovation Journey and will be introduced to the
Lean Startup Approach of testing an awesome Business
that solves a real problem without wasting time & money!
All the best,
bit.ly/inno-kit
è Start here:
Your Name
CityDate
1

3. Level 1 - PrepareIt doesn't reallymatter why you want to innovate, but it does matter that you know your motivation.
You won't be successful ifyou don't care.
bit.ly/kit-level1
My Top Motivations: 1. ________________________
2. ____________________ 3. ________________________
Prove to myself I can do this. Be a positive example for others. Invent something that matters. Make something that helps others. Create something people love. Make
something cool. Make a difference. Show the world I can innovate. Increase my organization's share price. I love doing hard things. I like surprising people. I have a healthy ego. It has needs. I want
it. It doesn’t exist. Let’s x that. Create something that reflects my values. Raise my visibility inside my organization. Raise my visibility outside my organization. Help my family. Help my
community. A deep sense of personal satisfaction. Get a raise or bonus. Get a promotion. Life is a game. This is the ‘Level Up’ button. Demonstrate my value. Change the world. Change one corner
of the world. Spend more time with customers. Directly drive new revenue. D o work I love. I’m an untapped natural resource. Dammit, my company is doing it w rong! The whole industry is doing it
wrong. Protect my job during the next layoff. Protect my group during the next layoff. Prevent the next layoff. I’m bored. The act of pure creation drives me. How smart am I? Let’s find out. How
creative am I? Let’s find out. Create moments of astonishment. I have something to prove to myself. I have something to prove to family. I have something to prove to _________. Know myself
better. Work with great people I like. No one else can do what I can. Learn to innovate so I can do a startup. Buff my resume. This is how I keep insecurity at bay. I hate my boss. I love my boss.
Examples:
I’m a
o Hacker!
o Hustler!
o Hipster!
Draw you& your superpower in use:
2

4. Level 2 - IdeateIn order to innovate, you have to ideate first. Ideation is the process of combining your insights with internal and external inputs to
spark ideasthat are novel and useful.
bit.ly/kit-level2
My Insights GatheredInput
3

5. Level 2 - IdeateMost creative people will tell you that ideation is hard work, and that they use a rigorous process in order to do it successfully. With
that in mind, here are three powerful tools you can use to jumpstart your own ideation processes.
bit.ly/kit-level2
So
Lc
Mo Lo
bD
LoId
WeIoT Dr
Social
TransactionMobile
LocalIdentity
Big Data
Location
Wearables Drones
Bc
Blockchain
Ai
Artificial
Intelligence
Hw
Hardware
Gf
GamificationInternet of
Things
Tool #3: Table of
Strategic Elements
- use the blanks for your own Elements
Tool #1: Solo Brainstorming
- 25 Minutes focusedbraindump on the Bad
Ideas page using your Insights & Inputs.
Question______________________________________________?
Why? Because _____________________________________
Why? Because _________________________________
Why?Because ____________________________
Why? Because ________________________
Why? Because ____________________
Why? Because _______________
Why? … ok, you can stop!
Tool #2: Questioning the Questions
- Ask ”Why” often!
4

6. Level 2 - IdeateThe Bad Ideas Section is where you'll eventually write down all your ideas.
bit.ly/kit-level2
Use this page
for all your Bad Ideas!
..use the back as hell!
5

7. Level 3 - DesignIdeas aren'tborn perfectly — they have to evolve. It's time to figure out which ones are interesting and then make them even better.
bit.ly/kit-level3
1. Pick one Idea and Name your business,product or serviceidea:
Looks great!
2. Name your one Customer Segment by using the SPA-Treatment
Specific Customer or User Segment Size x Payment x Access = Total
Tool #1: Zen-Statement
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3. Name the key value.
It’s different from afeature orbenefit.
4. Name the unique benefit your
product or service enables.
What is novel and useful onyouroffer?
5. Name the most likely
market alternatives that are
similar to your idea.
If there is no alternative, think of workarounds:
“How is the customersolvingthe problem
today”?

8. Level 3 - DesignYour next idea-improvement tool iscalled the Kickbox Scorecard. The scorecardoffers a structured way for you to self-assess your
idea. It also makesit easy for you to getuseful assessments from other smart people.
bit.ly/kit-level3
6. Combineanswers from last sheet and writedown your Zen-Statement & practiceit:
Tool #2: Scorecard
Concept
Compelling
Costumer
Need
Compelling
Solution
Sustainable
Advantage
Addressable
MarketSize
FutureMarket
Growth
PathtoFuture
Opportunities
„Wow“-Value
FitWithGoTo
Market
FitWith
Technologies
FitWithBrand
FitWith
Strategy
Market
Certainty
Technical
Certainty
Testabl
Incrementally
Your own scoring (hide)
Feedback 1:
Feedback 2:
Feedback 3:
Feedback 4:
Feedback 5:
Customer Value Value (for you/the company) Fit (your skillset/comany) Risk
Scale is 1-5with 5beingbest / least risky
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My ideais…“A {product/service description}for{target customer}that {key value}enabling{primary benefits}
unlike {existingalternatives}.”

9. Level 3 - DesignWe call the next tool the Kickbox Canvas, which is a slightly modified version of the LeanCanvas introduced by Ash Maurya in Running
Lean, based on Alexander Osterwalder‘s Business Model Canvas.
bit.ly/kit-level3
Tool#3:KickboxCanvas–PlanA
8

10. Level 3 - DesignWe call the next tool the Kickbox Canvas, which is a slightly modified version of the LeanCanvas introduced by Ash Maurya in Running
Lean, based on Alexander Osterwalder‘s Business Model Canvas.
bit.ly/kit-level3
Version2-GetFeedbackandimprove
9

11. Level 4 - TestIn the first part of Level 4, you’re going to talk to people who might be real customers for your product. You’re going to try to validate
that the problem you identified in Level 3 actually exists, and that you do infact understand the root problem.
bit.ly/kit-level4
Service(s) or Place(s) where I connect to potential customers: ______________
Top 3 Problems to validate: 1. _____________ 2. ____________ 3. ___________
Interview Script Draft:
See Channels & CustomerSegmentsonyourCanvas.
Take the ones from yourCanvas.
Introduction – 3min:
Qualification– 2min:
Deep Dive – 20min:
possible solutions - 2min:
Wrap up – 3min:
Step 1: QualitativeInvestigation – Customer (Problem) Interviews
Write yourdraft, then use aseparate sheet tofinalize your30min-Questionaire & test-runit.
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12. Level 4 - TestDirectly after the interview you should write down your further observations regarding the assumptions that you tested. These are in
most early stage interviews customer segments, problems, unique value proposition (UVP) and channels. You should also have a look
at other parts of the Kickbox Canvas or the Zen Statement and reflecton what you learned.
bit.ly/kit-level4
Write down Conclusions, their commitments & your Learnings:
1 2 3 4 5
Take note of interviewssomewhere else.
Summarize yourfindings here.
Use Learnings to update Zen-Statement& Kickbox Canvas. Repeat.
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13. Level 4 - TestThis is where you’ll gather actual behavioural data about your idea. You’ll put together an experiment that allows you to observe
customers interacting with your value proposition the way they will when it’s out on the market. Here we gather much more data.
bit.ly/kit-level4
Step 2: QuantitativeInvestigation Document Results:
or - Landing Page Test:
4. Domain registered: www.______________________________________________________
5. Webhosting/authoring solution: _______________________________________________
6. Critical Hypothesis to test: _____________________________________________________
7. Landing page created: __________________________________________________________
8. Value propmechanism: _________________________________________________________
9. CTA (Call-to-Action / -Sign-up): _________________________________________________
10. Measuring Tools installed: _____________________________________________________
11. Ads / Traffic Sources: ___________________________________________ (see next page)
12. Monitor ad and sign-up performance: ___________________________________________
Type of Test: Fake Manual Sales-Pitch Survey Flyer Event Other: _________
1. Value proposition hypothesis: __________________________________________________
2. Targetcustomer hypothesis: ____________________________________________________
3. Value proposition claim: ________________________________________________________
Start-Date: _________ End: ___________
Budget: ________€ / spent: ________ €
Time invested: _____ h
Impressions: __________ Clicks: ______
Click-Trough-Rate: ___ %
Cost-per-Click: _____€
CTAs: ______ CTA-Rate: _____ %
Cost-Per-Action: ______ €
Observations & Conclusions:
12

14. Level 4 - TestPick an ad platform like Facebook, Google AdWords (Search), Twitter or LinkedIn, and write ads that will drive potential customers to
your landing page. Write several variations so you can test different approaches, and make sure the headlines grabattention.
bit.ly/kit-level4
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3. Craft 4 different AdWords-Variations:
- Be aware of the limited charactersgiven per line
- address target Customers with Value Proposition Claim
1. In what Situation/when is your target customer
searching? ____________________________________
_____________________________________________
2. Keywords, that target customers are searching for:
1. _____________________ 2. _____________________
3. _____________________ 4. _____________________
5. _____________________ 6. _____________________

15. Level 5 - IterateThe Experiment Reportis based on leanstack.com. Plan the experiment on the left side. After the Test, fill out the right side.
Update Canvas, Test & Zen-Statement if necessary.
bit.ly/kit-level5
ExperimentReport#1:________________________
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16. Level 5 - IterateThe Experiment Reportis based on leanstack.com. Plan the experiment on the left side. After the Test, fill out the right side.
Update Canvas, Test & Zen-Statement if necessary.
bit.ly/kit-level5
ExperimentReport#2:_______________________
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17. Level 5 - IterateThe Experiment Reportis based on leanstack.com. Plan the experiment on the left side. After the Test, fill out the right side.
Update Canvas, Test & Zen-Statement if necessary.
bit.ly/kit-level5
ExperimentReport#3:_______________________
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18. Level 6 - PitchCongratulations on making it to the “Boss Level!”. The time has come pitch your idea to a leader in your organization or a potential
Investor (like a Business Angel, Partner or Venture Capitalist) so you can getthe resources needed to kick your investigation up.
bit.ly/kit-level6
TargetAudience: ____________________________________ Wheretofind/meet: _____________________________________
Pitch-Goal: _________________________________________ BenefitforInvestor/Audience: ______________________________
ScheduledDate & Time: _____________________________ PartnertoPractice with/stand-in: __________________________
Slidesyou mayconsiderfor longer
Presentations:
• Use-Case
• Market-EntryStrategy
• Demo(e.g. Video)
• Roadmap
• SketchofTechnicalPrototype
• Backup-Slides/FAQs
Rough Structurefor a 6-MinutePitch:
-- Opening Slidewith Logo,Company Name, Slogan
1. 10 sec: Introduce yourself(Name, Background)
2. 20 sec: Whyyou are here (Your Motivation & Why/Vision)
3. 20 sec: ZenStatement(short& sexy!)
4. 30 sec: Problem Hypothesis
5. 60 sec: SolutionHypothesis & Wow-Effect
6. 30 sec: Revenue & BusinessModelHypothesis
7. 90 sec: CustomerValidationData: Facts, Quotes, Learnings
8. 20 sec: WhyNow (+CompanyFit)
9. 20 sec: Alternative Solutions, Market& Potential
10. 30 sec: KeyUnknowns& Risks
11. 30 sec: The Ask (nextSteps)
-- Last Slide with Supporters,Call-To-Action&Contact Details
-- Backup-Slides
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19. Next Steps- ResourcesThis isn't the end of your innovation story – it's just the end of the first chapter. We hope you had fun and learnedskills that have
made you a better innovator. Remember that your ultimate success as an innovator goesback to Level 1 — your motivation.
bit.ly/kit-nextsteps
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Fill out our questionnaire when you are done in order to get access to to
a big list of more valuable tools& resources: http://bit.ly/kit-nextsteps
20% Discount-Code: partner-20
Good Luck for your further journey!
Contact us for any questions or feedback: info@innovation-kickbox.de