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THE VALUES OF UX
Peter Purgathofer, Visual Computing & Human Centered Design
patrycja zywert, 2009
by Nathan Shedroff, Chief Creative Officer, vivid studios
One of the most important skills for almost everyone to have in the next decade and
beyond will be those that allow us to create valuable, compelling, and empowering
information and experiences for others. To do this, we must learn existing ways of
organizing and presenting data and information and develop new ones. Whether our
communication tools are traditional print products, electronic products, broadcast
programming, interactive experiences, or live performances makes little difference.
Nor does it matter if we are employing physical or electronic devices or our own
bodies and voices. The process of creating is roughly the same in any medium. The
processes involved in solving problems, responding to audiences, and communicat-
ing to others are similar enough to consider them identical for the purposes of this
paper. These issues apply across all types of media and experiences, because they
directly address the phenomena of information overload, information anxiety, media
literacy, media immersion, and technological overload—all which need better solu-
tions. The intersection of these issues can be addressed by the process of Informa-
tion Interaction Design. In other circles, it is called simply Information Design, Infor-
mation Architecture, or Interaction Design, Instructional Design, or just plain Common
Sense.
Many people create or engineer interactions, presentations, and experiences for
others. Almost all interactions— whether part of a book, a directory, a catalog, a
newspaper, or a television program—can be created or addressed by one process.
This process can be used to produce every CD-ROM, kiosk, presentation, game, and
online service. It can also be used for every dance, music, comedy, or theater
performance. While the traditions and technologies may change with every discipline,
the process does not.
IN THE 21ST CENTURY,
ALGORITHMS WILL BECOME THE
MOST IMPORTANT DESIGN
MATERIAL OF UX DESIGNERS
WHAT IS AN ALGORITHM?
DEFINITION ALGORITHMUS
BLACK BOXINPUT OUTPUT
DEFINITION ALGORITHMUS
BLACK BOXINPUT OUTPUT
function findIndex(values, target) {
for(var i = 0; i < values.length; ++i){
if (values[i] == target) { return i; }
}
return -1;
}
findIndex([7, 3, 6, 1, 0], 6)
AS DEFINED BY WERNER STANGL
»Ein Algorithmus bezeichnet eine systematische, logische Regel
oder Vorgehensweise, die zur Lösung eines vorliegenden Problems
führt. Im Gegensatz dazu steht dabei die schnellere, aber auch
fehleranfälligere Heuristik.«
»Every algorithmic bias is there for a reason«
BEISPIELE
»unprofessional hairstyles for work« »professional hairstyles for work«
29:1
The Yale Face Database B+
Facial Expression Recognition Benchmark Image Set
16128 Pictures of 10 Faces
“
Matthew Rozsa: Facebook’s co-founder blasts social media
(salon.com 11.9.2017)
He said that Facebook and its successors were deliberately
designed to consume as much time and attention as
possible from their users. The result was that they created ›a
social-validation feedback loop . . . exactly the kind of thing
that a hacker like myself would come up with, because you're
exploiting a vulnerability in human psychology.‹
He added, ›The inventors, creators — it's me, it's Mark
[Zuckerberg], it's Kevin Systrom on Instagram, it's all of these
people — understood this consciously. And we did it
anyway.‹
Dark	Patterns	in	the	Design	of	Games		
José P. Zagal1
Staffan Björk2,3
Chris Lewis4
1
DePaul University
243 S. Wabash Avenue
Chicago, IL 60604, USA
+1 (312) 362-7115
jzagal@cdm.depaul.edu
2
Gothenburg University
Dept. of Applied IT
412 96 Gothenburg, SE
+46 (0) 31-7721039
staffan.bjork@gu.se
3
The Interactive Institute
Lindholmsplatsen 1
417 56 Gothenburg, SE
+46 (0) 702-889759
staffan.bjork@tii.se
4
University of California,
Santa Cruz
1156 High St.
Santa Cruz, CA, USA
cflewis@soe.ucsc.edu
ABSTRACT
Game designers are typically regarded as advocates for players.
However, a game creator’s interests may not align with the
players’. We examine some of the ways in which those opposed
interests can manifest in a game’s design. In particular, we
examine those elements of a game’s design whose purpose can be
argued as questionable and perhaps even unethical. Building upon
earlier work in design patterns, we call these abstracted elements
Dark Game Design Patterns. In this paper, we develop the concept
of dark design patterns in games, present examples of such
patterns, explore some of the subtleties involved in identifying
them, and provide questions that can be asked to help guide in the
specification and identification of future Dark Patterns. Our goal
is not to criticize creators but rather to contribute to an ongoing
discussion regarding the values in games and the role that
designers and creators have in this process.
Categories and Subject Descriptors
K.8.0 [Computing Millieux]: Personal Computing – games.
General Terms
Design, Human Factors
Keywords
Design patterns, video games, ethics, game design, dark patterns
1. INTRODUCTION
When writing about game design, authors often stress the focal
role of the player using terms like ‘player-centered’ or ‘play-
centric’ (e.g. [4; 20; 45]). Player-centric design is defined such
that “a game’s primary function is to entertain the player, and it is
the designer’s obligation to create a game that does so” [4].
Others note that “[t]he role of the game designer is, first and
foremost, to be an advocate for the player” [20, p. 2]. The
implication is that most of the work done by the designer is for
the benefit of the player or as a dialogue between designer and
player (e.g. responding to player demands for features, increased
challenge, etc.). However, the game developers and player’s
interests are sometimes at odds.
In this article, we examine some of the ways in which opposed
examine those elements of a game’s design whose purpose can be
argued as questionable, against a player’s best interests, and
perhaps even unethical. Rather than focus on particular games, we
identify common design elements and implementations we have
identified across several games. Our focus is on gameplay,
meaning that we look at systemic properties of games – and how
players interact with them – rather than thematic or
representational issues (e.g. racist depictions of non-player
characters). Building upon earlier work in design patterns, we call
these abstracted elements Dark Game Design Patterns.
In addition to defining what a Dark Game Design Pattern is, we
will discuss some of the challenges in identifying these patterns as
well as the related notion of Anti-Patterns. Our analysis includes
examples from contemporary games and questions that can be
asked to help articulate and identify future Dark Patterns. Our
goal is not to criticize game designers or developers but rather to
contribute to an ongoing discussion regarding the values in games
and the role that designers and creators have in this process.
1.1 Game Design Patterns
It has been almost twenty years since the first voices were raised
regarding the lack of a critical language for analyzing and talking
about game design [17]. Scholars and practitioners have since
answered that call by proposing ways of understanding games,
classifying them, deconstructing them, and more. For instance,
Church argued for a set of “formal abstract design tools” [15],
Hunicke and colleagues presented a framework for understanding
games and bridging the gap “between game design and
development, game criticism, and technical game research” [23],
and Zagal et al. created an ontology “for describing, analyzing
and studying games, by defining a hierarchy of concepts
abstracted from an analysis of many specific games” [49]. In
2002, inspired by earlier work in architecture [6], Kreimeier
proposed using game design patterns as a way to formalize and
codify knowledge about game design [29]. This idea was
broadened by Björk and Holopainen, who developed a collection
of nearly 300 gameplay patterns [10]. These patterns differ from
the original structure in architecture by replacing problem-
solution pairs with cause and consequences categories that
describe possibilities for the instantiation of a pattern and the
potential consequences that pattern may have in a game’s design.
The reasons for this change were: to support the design and
META-PROBLEME
SELBSTVERSTÄRKENDE FEEDBACK-SCHLEIFE
BLACK BOX
ALGORITHMEN
BLACK BOX
NDAs BETRIEBSGEHEIM
COPYRIGHTPATENTE
VERSCHLEIER
TECHNIZITÄTVERFÜGBARKEIT
LESBARKEIT
NIS
UNG
THE VULNERABLE USER
»Designing for people with vulnerabilities requires research approaches that are
sensitive to the risks of stigmatizing people and awareness of the challenges that can
be involved for those who participate and use technologies.«
CARING ROBOTS - MORE DANGEROUS THAN KILLER ROBOTS?
»[…]there is overwhelming evidence that robots are a very effective tool with which to
manipulate human emotional responses. It might theoretically be possible to do this
only in ethical ways of benefit to individuals and society. Unfortunately there has been little
or no discussion of exactly what these ways might be.
For the caring robots now being developed by the private
sector there is no guidance whatsoever on these issues.
We can therefore expect at best, the manipulation of
emotions in order to maximize profits. At the worst we
can expect dangerous mistakes and disreputable
deceit.«
Blay Whitby

http://www.informatik.tuwien.ac.at/aktuelles/1230
PIXELS
INTERACTION
ALGORITHMS
patrycja zywert, 2009
valuesincomputing.org
VALUES IN COMPUTING DENVER MANIFESTO
»We, the undersigned, recognize that values manifest themselves in
every aspect of computing. […] Values play key roles in the
design, development and deployment of technologies, shaping and
guiding what we imagine.
It is important for these values to be explicitly and intentionally
considered, not just with respect to the values intended but whose
values are included, how conflicting values are negotiated, and how
values are deployed in practice, especially but not solely when a
technology is not fully transparent about how it produces its
outputs.«
valuesincomputing.org
IN THE 21ST CENTURY,
ALGORITHMS WILL BECOME THE
MOST IMPORTANT DESIGN
MATERIAL OF UX DESIGNERS
THE VALUES OF UX
Peter Purgathofer, Visual Computing & Human Centered Design
Across the nation, judges, probation and parole officers
are increasingly using algorithms to assess a criminal
defendant’s likelihood of becoming a recidivist
Northpointe’s software is among the most widely used
assessment tools in the country. The company does not
publicly disclose the calculations used to arrive at
defendants’ risk scores, so it is not possible for either
defendants or the public to see what might be driving
the disparity
Across the nation, judges, probation and parole officers
are increasingly using algorithms to assess a criminal
defendant’s likelihood of becoming a recidivist
Black defendants were twice as likely as white
defendants to be misclassified as a higher risk of
violent recidivism, and white recidivists were
misclassified as low risk 63.2 percent more often than
black defendants
Northpointe’s software is among the most widely used
assessment tools in the country. The company does not
publicly disclose the calculations used to arrive at
defendants’ risk scores, so it is not possible for either
defendants or the public to see what might be driving
the disparity
Across the nation, judges, probation and parole officers
are increasingly using algorithms to assess a criminal
defendant’s likelihood of becoming a recidivist
Algorithms as the new ux design material

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Algorithms as the new ux design material

  • 1. THE VALUES OF UX Peter Purgathofer, Visual Computing & Human Centered Design
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  • 10. by Nathan Shedroff, Chief Creative Officer, vivid studios One of the most important skills for almost everyone to have in the next decade and beyond will be those that allow us to create valuable, compelling, and empowering information and experiences for others. To do this, we must learn existing ways of organizing and presenting data and information and develop new ones. Whether our communication tools are traditional print products, electronic products, broadcast programming, interactive experiences, or live performances makes little difference. Nor does it matter if we are employing physical or electronic devices or our own bodies and voices. The process of creating is roughly the same in any medium. The processes involved in solving problems, responding to audiences, and communicat- ing to others are similar enough to consider them identical for the purposes of this paper. These issues apply across all types of media and experiences, because they directly address the phenomena of information overload, information anxiety, media literacy, media immersion, and technological overload—all which need better solu- tions. The intersection of these issues can be addressed by the process of Informa- tion Interaction Design. In other circles, it is called simply Information Design, Infor- mation Architecture, or Interaction Design, Instructional Design, or just plain Common Sense. Many people create or engineer interactions, presentations, and experiences for others. Almost all interactions— whether part of a book, a directory, a catalog, a newspaper, or a television program—can be created or addressed by one process. This process can be used to produce every CD-ROM, kiosk, presentation, game, and online service. It can also be used for every dance, music, comedy, or theater performance. While the traditions and technologies may change with every discipline, the process does not.
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  • 14. IN THE 21ST CENTURY, ALGORITHMS WILL BECOME THE MOST IMPORTANT DESIGN MATERIAL OF UX DESIGNERS
  • 15. WHAT IS AN ALGORITHM?
  • 17. DEFINITION ALGORITHMUS BLACK BOXINPUT OUTPUT function findIndex(values, target) { for(var i = 0; i < values.length; ++i){ if (values[i] == target) { return i; } } return -1; } findIndex([7, 3, 6, 1, 0], 6)
  • 18. AS DEFINED BY WERNER STANGL »Ein Algorithmus bezeichnet eine systematische, logische Regel oder Vorgehensweise, die zur Lösung eines vorliegenden Problems führt. Im Gegensatz dazu steht dabei die schnellere, aber auch fehleranfälligere Heuristik.«
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  • 20. »Every algorithmic bias is there for a reason«
  • 22. »unprofessional hairstyles for work« »professional hairstyles for work«
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  • 30. The Yale Face Database B+ Facial Expression Recognition Benchmark Image Set 16128 Pictures of 10 Faces
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  • 36. “ Matthew Rozsa: Facebook’s co-founder blasts social media (salon.com 11.9.2017) He said that Facebook and its successors were deliberately designed to consume as much time and attention as possible from their users. The result was that they created ›a social-validation feedback loop . . . exactly the kind of thing that a hacker like myself would come up with, because you're exploiting a vulnerability in human psychology.‹ He added, ›The inventors, creators — it's me, it's Mark [Zuckerberg], it's Kevin Systrom on Instagram, it's all of these people — understood this consciously. And we did it anyway.‹
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  • 38. Dark Patterns in the Design of Games José P. Zagal1 Staffan Björk2,3 Chris Lewis4 1 DePaul University 243 S. Wabash Avenue Chicago, IL 60604, USA +1 (312) 362-7115 jzagal@cdm.depaul.edu 2 Gothenburg University Dept. of Applied IT 412 96 Gothenburg, SE +46 (0) 31-7721039 staffan.bjork@gu.se 3 The Interactive Institute Lindholmsplatsen 1 417 56 Gothenburg, SE +46 (0) 702-889759 staffan.bjork@tii.se 4 University of California, Santa Cruz 1156 High St. Santa Cruz, CA, USA cflewis@soe.ucsc.edu ABSTRACT Game designers are typically regarded as advocates for players. However, a game creator’s interests may not align with the players’. We examine some of the ways in which those opposed interests can manifest in a game’s design. In particular, we examine those elements of a game’s design whose purpose can be argued as questionable and perhaps even unethical. Building upon earlier work in design patterns, we call these abstracted elements Dark Game Design Patterns. In this paper, we develop the concept of dark design patterns in games, present examples of such patterns, explore some of the subtleties involved in identifying them, and provide questions that can be asked to help guide in the specification and identification of future Dark Patterns. Our goal is not to criticize creators but rather to contribute to an ongoing discussion regarding the values in games and the role that designers and creators have in this process. Categories and Subject Descriptors K.8.0 [Computing Millieux]: Personal Computing – games. General Terms Design, Human Factors Keywords Design patterns, video games, ethics, game design, dark patterns 1. INTRODUCTION When writing about game design, authors often stress the focal role of the player using terms like ‘player-centered’ or ‘play- centric’ (e.g. [4; 20; 45]). Player-centric design is defined such that “a game’s primary function is to entertain the player, and it is the designer’s obligation to create a game that does so” [4]. Others note that “[t]he role of the game designer is, first and foremost, to be an advocate for the player” [20, p. 2]. The implication is that most of the work done by the designer is for the benefit of the player or as a dialogue between designer and player (e.g. responding to player demands for features, increased challenge, etc.). However, the game developers and player’s interests are sometimes at odds. In this article, we examine some of the ways in which opposed examine those elements of a game’s design whose purpose can be argued as questionable, against a player’s best interests, and perhaps even unethical. Rather than focus on particular games, we identify common design elements and implementations we have identified across several games. Our focus is on gameplay, meaning that we look at systemic properties of games – and how players interact with them – rather than thematic or representational issues (e.g. racist depictions of non-player characters). Building upon earlier work in design patterns, we call these abstracted elements Dark Game Design Patterns. In addition to defining what a Dark Game Design Pattern is, we will discuss some of the challenges in identifying these patterns as well as the related notion of Anti-Patterns. Our analysis includes examples from contemporary games and questions that can be asked to help articulate and identify future Dark Patterns. Our goal is not to criticize game designers or developers but rather to contribute to an ongoing discussion regarding the values in games and the role that designers and creators have in this process. 1.1 Game Design Patterns It has been almost twenty years since the first voices were raised regarding the lack of a critical language for analyzing and talking about game design [17]. Scholars and practitioners have since answered that call by proposing ways of understanding games, classifying them, deconstructing them, and more. For instance, Church argued for a set of “formal abstract design tools” [15], Hunicke and colleagues presented a framework for understanding games and bridging the gap “between game design and development, game criticism, and technical game research” [23], and Zagal et al. created an ontology “for describing, analyzing and studying games, by defining a hierarchy of concepts abstracted from an analysis of many specific games” [49]. In 2002, inspired by earlier work in architecture [6], Kreimeier proposed using game design patterns as a way to formalize and codify knowledge about game design [29]. This idea was broadened by Björk and Holopainen, who developed a collection of nearly 300 gameplay patterns [10]. These patterns differ from the original structure in architecture by replacing problem- solution pairs with cause and consequences categories that describe possibilities for the instantiation of a pattern and the potential consequences that pattern may have in a game’s design. The reasons for this change were: to support the design and
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  • 43. BLACK BOX ALGORITHMEN BLACK BOX NDAs BETRIEBSGEHEIM COPYRIGHTPATENTE VERSCHLEIER TECHNIZITÄTVERFÜGBARKEIT LESBARKEIT NIS UNG
  • 44. THE VULNERABLE USER »Designing for people with vulnerabilities requires research approaches that are sensitive to the risks of stigmatizing people and awareness of the challenges that can be involved for those who participate and use technologies.«
  • 45. CARING ROBOTS - MORE DANGEROUS THAN KILLER ROBOTS? »[…]there is overwhelming evidence that robots are a very effective tool with which to manipulate human emotional responses. It might theoretically be possible to do this only in ethical ways of benefit to individuals and society. Unfortunately there has been little or no discussion of exactly what these ways might be. For the caring robots now being developed by the private sector there is no guidance whatsoever on these issues. We can therefore expect at best, the manipulation of emotions in order to maximize profits. At the worst we can expect dangerous mistakes and disreputable deceit.« Blay Whitby
 http://www.informatik.tuwien.ac.at/aktuelles/1230
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  • 50. VALUES IN COMPUTING DENVER MANIFESTO »We, the undersigned, recognize that values manifest themselves in every aspect of computing. […] Values play key roles in the design, development and deployment of technologies, shaping and guiding what we imagine. It is important for these values to be explicitly and intentionally considered, not just with respect to the values intended but whose values are included, how conflicting values are negotiated, and how values are deployed in practice, especially but not solely when a technology is not fully transparent about how it produces its outputs.«
  • 52. IN THE 21ST CENTURY, ALGORITHMS WILL BECOME THE MOST IMPORTANT DESIGN MATERIAL OF UX DESIGNERS
  • 53. THE VALUES OF UX Peter Purgathofer, Visual Computing & Human Centered Design
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  • 55. Across the nation, judges, probation and parole officers are increasingly using algorithms to assess a criminal defendant’s likelihood of becoming a recidivist
  • 56. Northpointe’s software is among the most widely used assessment tools in the country. The company does not publicly disclose the calculations used to arrive at defendants’ risk scores, so it is not possible for either defendants or the public to see what might be driving the disparity Across the nation, judges, probation and parole officers are increasingly using algorithms to assess a criminal defendant’s likelihood of becoming a recidivist
  • 57. Black defendants were twice as likely as white defendants to be misclassified as a higher risk of violent recidivism, and white recidivists were misclassified as low risk 63.2 percent more often than black defendants Northpointe’s software is among the most widely used assessment tools in the country. The company does not publicly disclose the calculations used to arrive at defendants’ risk scores, so it is not possible for either defendants or the public to see what might be driving the disparity Across the nation, judges, probation and parole officers are increasingly using algorithms to assess a criminal defendant’s likelihood of becoming a recidivist