Systema(c	
  Inven(ve	
  Thinking	
  Systematic Inventive Thinking ©
SIT
Systematic Inventive Thinking
Systematic Inventive Thinking ©
9-Punkte-Rätsel
Systematic Inventive Thinking ©
9-Punkte-Rätsel
Systematic Inventive Thinking ©
9-Punkte-Rätsel
Systematic Inventive Thinking ©
3-Ringe
Systematic Inventive Thinking ©
Kreativität
Systematic Inventive Thinking ©
Kreativität
“Crea(vity	
  is	
  a	
  divine	
  spark	
  that	
  may	
  not	
  be	
  
disma...
Systematic Inventive Thinking ©
SIT Geschichte
Systematic Inventive Thinking ©
Kreativität
“I'll	
  be	
  more	
  enthusias(c	
  about	
  encouraging	
  
thinking	
  out...
Systematic Inventive Thinking ©
Übung
Systematic Inventive Thinking ©
Film
Systematic Inventive Thinking ©
Dr. Ronald D. Finke, Ph.D.
Systematic Inventive Thinking ©
FFF
Current	
  Situa0on	
  
Product,	
  Service,	
  Process,	
  
Communica(on,	
  System.....
Systematic Inventive Thinking ©
Prof. Jacob Goldenberg
Systematic Inventive Thinking ©
SIT-Tools
The	
  crea(on/removal	
  of	
  symmetries	
  or	
  dependencies	
  
between	
  ...
Systematic Inventive Thinking ©
SIT-Tools - Subtraction
© Copyright 2010, SIT
S I T!
Deutschland!
DNA of successful innova...
Systematic Inventive Thinking ©
SIT-Tools - Subtraction
Systematic Inventive Thinking ©
SIT Tools – Task Unification
yright 2010, SIT
S
Deu
Task Unification
Systematic Inventive Thinking ©
SIT Tools – Task Unification
Systematic Inventive Thinking ©
SIT Tools – Task Unification
Systematic Inventive Thinking ©
SIT-Tools - Multiplication
© Copyright 2010, SIT
S I T!
Deutschland!
Product examples for ...
Systematic Inventive Thinking ©
SIT-Tools - Multiplication
Systematic Inventive Thinking ©
SIT-Tools – Division
opyright 2010, SIT
S I
Deutschla
Division
Systematic Inventive Thinking ©
SIT-Tools – Division
Systematic Inventive Thinking ©
SIT-Tools – Attribute Dependency
S I T!
Deutschland!
Product examples for SIT Tool
Attribu...
Systematic Inventive Thinking ©
SIT-Tools – Attribute Dependency
Systematic Inventive Thinking ©
SIT-Tools – Attribute Dependency
Systematic Inventive Thinking ©
Market Awareness
“If	
  I	
  had	
  asked	
  my	
  customers	
  what	
  they	
  
wanted,	
...
Systematic Inventive Thinking ©
Innova0on	
  Sweet	
  Spot	
  
Near	
  Ideas	
  –	
  Small	
  changes	
  
Ideas	
  too	
  ...
Systematic Inventive Thinking ©
The SIT Onion - Tools
Tools	
  
Subtrac(on	
  
Task Unifica(on	
  
AFribute	
  Dependency	
...
Systematic Inventive Thinking ©
The SIT Onion - Skills on different Levels
Systematic Inventive Thinking ©
3 Säulen der nachhaltigen
Innovationskultur
Systematic Inventive Thinking ©
3 Säulen
Systematic Inventive Thinking ©
SIT Kunden
Systematic Inventive Thinking ©
Danke!
Dipl.-­‐Ing.	
  Philipp	
  Gasteiger	
  
philipp@sitgermany.com	
  
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Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

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Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

  1. 1. Systema(c  Inven(ve  Thinking  Systematic Inventive Thinking © SIT Systematic Inventive Thinking
  2. 2. Systematic Inventive Thinking © 9-Punkte-Rätsel
  3. 3. Systematic Inventive Thinking © 9-Punkte-Rätsel
  4. 4. Systematic Inventive Thinking © 9-Punkte-Rätsel
  5. 5. Systematic Inventive Thinking © 3-Ringe
  6. 6. Systematic Inventive Thinking © Kreativität
  7. 7. Systematic Inventive Thinking © Kreativität “Crea(vity  is  a  divine  spark  that  may  not  be   dismantled  and  examined  by  use  of  scien(fic   tools”     (Carl  Popper)    
  8. 8. Systematic Inventive Thinking © SIT Geschichte
  9. 9. Systematic Inventive Thinking © Kreativität “I'll  be  more  enthusias(c  about  encouraging   thinking  outside  the  box  when  there's   evidence  of  any  thinking  going  on  inside  it.”     (Terry  PratcheF)    
  10. 10. Systematic Inventive Thinking © Übung
  11. 11. Systematic Inventive Thinking © Film
  12. 12. Systematic Inventive Thinking © Dr. Ronald D. Finke, Ph.D.
  13. 13. Systematic Inventive Thinking © FFF Current  Situa0on   Product,  Service,  Process,   Communica(on,  System...etc   Virtual  Situa0on   Benefit/Market    Iden(fy  customer  needs   Challenges   Technology,  Know-­‐How,  Ressources,   etc…   Adap0on     to  form  a  realis(c  idea   SIT  Tools   Manipula(on   Idea!   ”Mechanical   Process”   F O R M   F U N C   T   I   O N   Marke3ng   Feasibility   Reality  Filter   Subtrac(on   Task  Unifica(on   Mul(plica(on   AFribute   Dependeny   Divison  
  14. 14. Systematic Inventive Thinking © Prof. Jacob Goldenberg
  15. 15. Systematic Inventive Thinking © SIT-Tools The  crea(on/removal  of  symmetries  or  dependencies   between   exis(ng   product   proper(es   (e.g.   colour   changes  with  temperature,  etc.).   AFribute   Dependency   The   assignment   of   new   tasks   to   an   exis(ng   resource   (i.e.   any   element   of   the   product   or   its   vicinity   within   the  manufacturer’s  control).   Unifica(on   The   elimina(on   of   core   components   rather   than   an   addi(on  of  new  systems  and  func(ons  -­‐  “The  Path  of   Most  Resistance”.   Subtrac(on   A   mul(plica(on   (or   addi(on)   of   elements   already   exis(ng   in   the   product   along   with   a   required   adjustment  -­‐  “Qualita(ve  Change”.   Mul(plica(on   The   division   of   a   product   and/or   its   components   according   to   func(on   or   symmetry,   thus   adding   degrees  of  freedom.   Division  
  16. 16. Systematic Inventive Thinking © SIT-Tools - Subtraction © Copyright 2010, SIT S I T! Deutschland! DNA of successful innovation 1. SIT Tool - Subtraction
  17. 17. Systematic Inventive Thinking © SIT-Tools - Subtraction
  18. 18. Systematic Inventive Thinking © SIT Tools – Task Unification yright 2010, SIT S Deu Task Unification
  19. 19. Systematic Inventive Thinking © SIT Tools – Task Unification
  20. 20. Systematic Inventive Thinking © SIT Tools – Task Unification
  21. 21. Systematic Inventive Thinking © SIT-Tools - Multiplication © Copyright 2010, SIT S I T! Deutschland! Product examples for SIT Tool Multiplication
  22. 22. Systematic Inventive Thinking © SIT-Tools - Multiplication
  23. 23. Systematic Inventive Thinking © SIT-Tools – Division opyright 2010, SIT S I Deutschla Division
  24. 24. Systematic Inventive Thinking © SIT-Tools – Division
  25. 25. Systematic Inventive Thinking © SIT-Tools – Attribute Dependency S I T! Deutschland! Product examples for SIT Tool Attribute Dependency
  26. 26. Systematic Inventive Thinking © SIT-Tools – Attribute Dependency
  27. 27. Systematic Inventive Thinking © SIT-Tools – Attribute Dependency
  28. 28. Systematic Inventive Thinking © Market Awareness “If  I  had  asked  my  customers  what  they   wanted,  they  would  have  said  faster   horses.”  (Henry  Ford)   •  Latent  need   •  Failure  of  market  surveys     •  Crea(ve  &  novel  ideas   •  Saturated  need   •  Fierce   compe((on   •  ”Me-­‐too”   products   Market  Awareness   Time  
  29. 29. Systematic Inventive Thinking © Innova0on  Sweet  Spot   Near  Ideas  –  Small  changes   Ideas  too  close  should  be   brought  further  away  –  to   sweet  spot   Far  Ideas  –  Too  resource   intensive.  Ideas  too  far   should  be  brought  closer  –  to   sweet  spot   SIT  Principle:   ”Qualita(ve  Change”  -­‐   pushing  ideas  further   away   SIT  Principle   ”Closed  World”  –  ensures  that   ideas  are  not  too  far  away   Focus   Star(ng   point  
  30. 30. Systematic Inventive Thinking © The SIT Onion - Tools Tools   Subtrac(on   Task Unifica(on   AFribute  Dependency   Mul(plica(on   Division  
  31. 31. Systematic Inventive Thinking © The SIT Onion - Skills on different Levels
  32. 32. Systematic Inventive Thinking © 3 Säulen der nachhaltigen Innovationskultur
  33. 33. Systematic Inventive Thinking © 3 Säulen
  34. 34. Systematic Inventive Thinking © SIT Kunden
  35. 35. Systematic Inventive Thinking © Danke! Dipl.-­‐Ing.  Philipp  Gasteiger   philipp@sitgermany.com  

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