Presentation of Questli - Brand Gamification - for Brand Partners, Journalists and Stakeholders (Employees, Investors)

1. XING #3min DACH
Mobile Marketing Trends – Zurich 13th January 2013
«Gamify
your
brand
life is your game by using
crowd-
sourced
Nicolas Berg quizzes!»
nico@questli.com
+41 79 431 55 17
0

2. Daily media usage
min/day
250
200
2005
150
100 2010
50 2015
0
Print TV Radio Online Mobile Others
Current media usage:
• 10h per day media usage
• 1h per day mobile usage
• 1h gaming offline/online/mobile
1
Sources: SevenOne 2010, Gartner, Nokia and others

3. Gamification is the next big thing …
• … after Social Media
• 1h+ daily for gaming – mobile and online
• 50%+ on smartphones
• 50%+ will be casual
• 30%+ crowd-sourced game creation
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Sources: SevenOne 2010, Gartner, Nokia and others

4. Questli – brand gamification pioneer
• Brand quests
Game & brand message
How many rings
How many rings
united shows our logo?
shows our logo?
• Edutainment
Fun, earn & learn
• Crowd-sourced
best creators
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3

5. Brand
Partner
Brand
Briefing
Campaign
Questli
Brand Top
Quest Creator
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6. Ask the cashier
for the secret
Questli code.
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7. Achievements
• Sep 11: TechCrunch Disrupt SF 2011 Audience Choice Award
• Dec 11: Invited as main stage keynote speaker at LeWeb 2011
• Q1 - 12: Market experience in Silicon Valley and Zurich
• Q4 - 12: Acquired 10 Swiss top brands for Questli campaign
• Sep 12: Launched Questli 2.0, iOS & Web
• 11 / 12: Closed seed A, B & C round with top investors
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8. Team in Zurich and Novosibirsk
Business Team Zurich Developer Team Russia
Nicolas Berg
CEO
M.Sc. Business Adm.
Stefan Steiner
COO
B.Sc. Management & Law
Mario Götz
Marketing Manager
B.Sc. Multimedia Production
Olga Steidl-Gachko
Member of the Board Founder: Danil Koziatnikov
CEO Talkbits, Ex Yandex PM: Yuliya Rubtsova – Design: Alex Lapin
iPhone: Sergey Saytsev – Web: Vitalij Tanakov
Mike Schwede
Mobile Web: Roman Salnikov
Member of the Board
Back End: Alexey Ponomarev
Founder Orange 8, cooala
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9. Be a pioneer – think Questli
Since ad budgets shall follow user attention...
• Brand ... go mobile & gamify your brand riskfree
• Journalist ... tell the ultimate gamification story
• Startup‘er ... be a pioneer & apply to join Questli
• Investor ... don‘t miss the megatrend & co-invest
Questli AG, Pfingstweidstrasse 60, 8005 Zürich
Nicolas Berg <nico@questli.com>
+ 41 79 431 55 17 8
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10. Q&A
Product Market Tech Implement Finance
Brand quest Gamification 3 Platforms Team Forecast
How it works Media usage Marketing Funding
Risk-free User Stats Reach partner Bus Model 2
3 Steps Other partners
Pricing
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11. How Questli works
Crowdsourcing
Players Creators
Play Research
Rate Create
Share Share
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