1. Social Media Buzz Prediction Report
Eurovision Song Contest 2011
Biel, Friday, 13.05.2011, Dominic Stöcklin (@dstoecklin)

2. Summary
/ Twitter is the main driver with estimated
211‘366 tweets in the past 30 days
/ Germany is the most active country, followed by Sweden,
UK and the United States
/ Most active age segment: 21-35 years of age
/ Irish act Jedward is most talked about participant
10’422 tweets in the past 3 days
/ Countries talk a lot about their own participants
/ Rather positive sentiment
WHO WILL WIN? We think JEDWARD – but we hope Anna Rossinelli will!
© 2011, Goldbach Interactive Source: Sysomos MAP 2

3. Popularity
© 2011, Goldbach Interactive Source: Sysomos MAP 3

4. 8’690 news mentions
9’468 blog mentions
20’883 forums postings
150’121 tweets
in the past 7 days
20’078 news mentions
25’944 blog mentions
54’437 forums postings
211’366 tweets
in the past 30 days
© 2011, Goldbach Interactive Source: Sysomos MAP 4

5. Demographics
© 2011, Goldbach Interactive Source: Sysomos MAP 5

6. Sentiment trend
© 2011, Goldbach Interactive Source: Sysomos MAP 6

7. Blog Buzzgraph: Blogosphere likes Jedward
© 2011, Goldbach Interactive Source: Sysomos MAP 7

8. Twitter Buzzgraph: Focus on portuguese participant
© 2011, Goldbach Interactive Source: Sysomos MAP 8

9. Top 10 mention ranking
1.Jedward – Ireland
2. Blue – England
3. Lena – Germany
4. Eric Saade – Sweden
5. Amaury Vassili - France
6. Paradise Oskar – Finland
7. Anna Rossinelli – Switzerland
8. Kati Wof – Hungary
9. Getter Jaani – Estonia
10. A Friend in London – Denmark
in the past 30 days (news sites, blogs, forums, twitter)
© 2011, Goldbach Interactive Source: Sysomos MAP 9

10. Favourites in the twittersphere
Jedward – Ireland
Blue – England
Lena – Germany
Eric Saade – Sweden
Kati Wolf - Hungary
Amaury Vassili - France
Anna Rossinelli – Switzerland
Paradise Oskar - Finland
Hotel FM - Romania
Nadine Beiler - Austria
in the past 30 days (twitter)
© 2011, Goldbach Interactive Source: Sysomos MAP 10

11. Share of voice: Most mentioned participants (without twitter)
© 2011, Goldbach Interactive Source: Sysomos MAP 11

12. Share of voice: Most mentioned participants (with twitter)
© 2011, Goldbach Interactive Source: Sysomos MAP 12

13. Most active countries & their favourites
Germany Sweden
UK USA
© 2011, Goldbach Interactive Source: Sysomos MAP 13

14. Share of voice: „Song“ most dominant topic
© 2011, Goldbach Interactive Source: Sysomos MAP 14

15. A special Swiss view on Anna Rossinelli
© 2011, Goldbach Interactive Source: Sysomos MAP 15

16. GOLDBACH INTERACTIVE (Schweiz) AG Dominic Stöcklin
Mattenstrasse 90, 2503 Biel/Bienne Consultant, Responsible Social Media Monitoring
Seestrasse 39, 8700 Küsnacht
+41 32 266 01 73
www.goldbachinteractive.com
dominic.stoecklin@goldbachinteractive.ch
twitter.com/dstoecklin
GOLDBACH MOBILE (Schweiz) AG
Mantelgasse 10, 8008 Zürich
www.goldbachmobile.com
© 2011, Goldbach Interactive
Merci.