Top 7 Growth Hacks 2020: #executeordie #afbmc

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Top 7 Growth Hacks 2020: #executeordie von Hendrik Lennarz auf der virtuellen AFBMC. https://conference.allfacebook.de/

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#executeordie
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10+1
B2B Growth Hacks…

#executeordie
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Are you too complicated?

#executeordie
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Try, try, try, …

#executeordie
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Growth is a step-by-step process…

#executeordie
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Reichweite / Image
Formate
Produkt Verkauf
Youkunft Marketing / Product Strategy

#executeordie
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From 80+ ideas to experiment
„Thick calves“
„Wide shaft boots“

#executeordie
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It´s a brutal execution mindset

#executeordie
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How many experiments per day?
>1000 9/10 fail
https://www.slideshare.net/webwinkelvakdag/experimentation-as-a-growth-strategy-at-bookingcom

#executeordie
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What is an experiment?
Learning?

#executeordie
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Don´t execute randomly…

#executeordie
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The worst case?

#executeordie
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Nobody cares…
http://www.soke2.de/2016/09/03/leverkusen-bayarena/

#executeordie
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How to scale your coaching business?
Online-Courses
Team
Pricing

#executeordie
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I hate online-courses, but…

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Idea validation goals: 50 / 14
74 subscribers
2 completed 10 videos

#executeordie
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Feedback No1.: Individual coaching…
Mix it baby!

#executeordie
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Launch: 1st Batch w/ 12 BETAs
Test curriculum
Test positioning
Test pricing
Ask for feedback
Get testimonials

#executeordie
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Individual online coaching, 365€ 980€, teamwork,
24/7 …

#executeordie
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Reach Product Market Fit…

#executeordie
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Exercise: Google like a pro

#executeordie
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Know your cust. like Chuck Norris…
+ Favorite Apps
+ Where can you reach them?
+ Social Networks usage?
+ Altruistisch + Egoistische Motivation

#executeordie
www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast
No product-market fit w/o Aha-moment…
Facebook
7 friends in 10 days
Zynga / Gaming
day 1 retention
Dropbox
Put at least one file in one Dropbox folder
Software…
How does it feel?
Services…
Can I trust you and your service?

#executeordie
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Show the value, always!

#executeordie
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Crystal clear Product strategy

#executeordie
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Reichweite / Image
Formate für Makler
Produkt Verkauf
Exercise: Format ideas

#executeordie
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Scale…

#executeordie
www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast
Focus leads / conversions!
Traffic
LeadsMkt qual.
Sales qual.
Opportunity
Closed Won / Lost
12%
32%

#executeordie
www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast
„Top 100 Growth Hacks“
Keynotes Webinar Podcast Adwords
Hubspot
Manual Stalking
„Linkedin“
Worth it Not Worth itX
Auto
E-Mail / Linkedin
Follow-Up
If responds,
try to get a call!
B2B Lead/Sales funnel
Content
Marketing
Newsletter:
„A Growth Hack a day“
ZAPIER
Linkedin FB, INSTA

#executeordie
www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast
B2C: Track the whole customer journey…
> 3Mio views monthly
>250.000 E-Mails

#executeordie
www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast
The Why of Social Media?

#executeordie
www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast
x x
0,12€ p. User who watched my 15min Growth Hacking video ;-)
Get traffic fast
7.678 watchers for 0€

#executeordie
www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast
Traffic: SNACKABLE content CONTINOUSLY

#executeordie
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From Low to high effort…

#executeordie
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Content Recycling I…New targets
220.000 Aufrufe (11.7.18 bis 14.06.19)
über 55.000 neue Aufrufe (LAL)
3.364 Likes,
413 Kommentare,
648 Gespeicherte Beiträge,
572 Geteilte Beiträge

7 Tage, 30€ pro Tag

#executeordie
www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast
Content Recycling II…New formats

#executeordie
www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast
Just do it…Tell stories…

#executeordie
www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast
Linkedin Deep-Dive

#executeordie
www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast
Linkedin strategy: COLD - WARM

#executeordie
www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast
Comment with sense

#executeordie
www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast
One more?

#executeordie
www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast
„It´s easier to ask for
forgiveness than it is to get
permission.“ - Grace Hopper

#executeordie
www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast
#EXECUTEORDIE
https://www.hendriklennarz.com/podcast
www.hendriklennarz.com/podcast
Digital Growth Hacking
Bootcamps am
27.3. und 3.4
Mit AFBMC 20% Rabatt ;-)
hendriklennarz.com/bootcamp

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Top 7 Growth Hacks 2020: #executeordie #afbmc

1. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast 10+1 B2B Growth Hacks…

2. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Are you too complicated?

3. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Try, try, try, …

4. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Hendrik Lennarz 14+ years addicted to Growth Hacking AUDI, LUFTHANSA, ADACOR, STABILO, ZENTEK, FASTBILL, MAINOVA, DHL, DEUTSCHE TELEKOM, RAUCH, KLARHEIT, GDATA, ENYWAY, THYSSENKRUPP, VINCI ENERGIES, BRAND-TRUST, EON, BLACKPRINT, VONTOBEL, LIEBSCHER&BRACHT, STARTPLATZ, SUTTERLÜTY, SOENNECKEN, SPARDA HESSEN, SPOOKS, KIEPE ELECTRIC, RUPP KÄSE, GedankenTANKEN, TÜV Rheinland, PORSCHE DIGITAL, AIRBUS, …

5. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Growth is a step-by-step process…

6. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Reichweite / Image Formate Produkt Verkauf Youkunft Marketing / Product Strategy

7. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast From 80+ ideas to experiment „Thick calves“ „Wide shaft boots“

8. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast It´s a brutal execution mindset

9. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast How many experiments per day? >1000 9/10 fail https://www.slideshare.net/webwinkelvakdag/experimentation-as-a-growth-strategy-at-bookingcom

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20. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Reach Product Market Fit…

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27. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Scale…

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29. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast „Top 100 Growth Hacks“ Keynotes Webinar Podcast Adwords Hubspot Manual Stalking „Linkedin“ Worth it Not Worth itX Auto E-Mail / Linkedin Follow-Up If responds, try to get a call! B2B Lead/Sales funnel Content Marketing Newsletter: „A Growth Hack a day“ ZAPIER Linkedin FB, INSTA

30. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast B2C: Track the whole customer journey… > 3Mio views monthly >250.000 E-Mails

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32. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast x x 0,12€ p. User who watched my 15min Growth Hacking video ;-) Get traffic fast 7.678 watchers for 0€

33. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Traffic: SNACKABLE content CONTINOUSLY

34. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast From Low to high effort…

35. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Content Recycling I…New targets 220.000 Aufrufe (11.7.18 bis 14.06.19) über 55.000 neue Aufrufe (LAL) 3.364 Likes, 413 Kommentare, 648 Gespeicherte Beiträge, 572 Geteilte Beiträge 7 Tage, 30€ pro Tag

36. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Content Recycling II…New formats

37. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Just do it…Tell stories…

38. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Linkedin Deep-Dive

39. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Linkedin strategy: COLD - WARM

40. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Comment with sense

41. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast One more?

42. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast „It´s easier to ask for forgiveness than it is to get permission.“ - Grace Hopper

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