Weitere ähnliche Inhalte Mehr von AllFacebook.de (20) Social design with the new Open Graph (by Simon Cross - Opening Keynote @ AllFacebook Developer Conference) 5. Like
Like
Like
Like
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6. Like
Like
RUN
EAT
Like
READ
Like
LISTEN
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11. Your App
User’s
Newsfeed Ticker
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12. 1. DEFINE YOUR ACTIONS AND
USER ACTION OBJECT
COOK RECIPE
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17. 4. PUBLISH ACTIONS
curl -F 'access_token=<access_token>'
-F 'recipe=http://myapp.com/object_id'
'https://graph.facebook.com/me/myapp:cook'
Montag, 5. Dezember 11
18. 4. PUBLISH ACTIONS
curl -F 'access_token=<access_token>'
-F 'recipe=http://myapp.com/object_id'
'https://graph.facebook.com/me/myapp:cook'
OBJECT URL
ACTION NAME
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21. Object References
INGREDIENT
Beef
INGREDIENT
COOK RECIPE
Lasagn Pasta
e
INGREDIENT
Tomatoes
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23. Object References
AUTHOR
Mr Journalist
ARTICL SECTION
READ
Busines
TAGS
Credit
Crunch
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24. Object References
AUTHOR
Mr Journalist
ARTICL SECTION
READ
Busines
TAGS
Credit
Crunch
Montag, 5. Dezember 11
25. Object References
AUTHOR
Mr Journalist
ARTICL SECTION
READ
Busines
TAGS
Credit
Crunch
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26. Object References
AUTHOR
Mr Journalist
ARTICL SECTION
READ
Busines
TAGS
Credit
Crunch
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28. Action References
COOK RECIPE
Lasagn
e
OCCATIO
N
Birthda
Helped by y
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29. Tagging Places
curl -F 'access_token=<access_token>'
-F 'recipe=http://myapp.com/object_id'
'place=360804836705’
'https://graph.facebook.com/me/appname:cook'
Montag, 5. Dezember 11
30. Tagging Places
curl -F 'access_token=<access_token>'
-F 'recipe=http://myapp.com/object_id'
'place=360804836705’
'https://graph.facebook.com/me/appname:cook'
Place ID
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31. 1. Social By Design
Social can’t just be added on at the end
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32. 2. Build for the OpenGraph now
Opportunity to own your vertical
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33. 3. Get your data right
Model your data
Add context through references
Create amazing Aggregations
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34. 4. Build products which exist over time
Add to a user’s Identity
Distribution is tied to reputation
Think beyond ‘campaigns’
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35. 5. Focus on Mobile
especially HTML5
Facebook Platform for Mobile
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36. The Open Graph
One API, More Distribution, More Traffic
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37. The Open Graph
Ticker Stories
Simon Cross listened to
Poor Souls on Spotify
News Feed Stories
Simon Cross listened
Add to Timeline to songs on Spotify
Timeline Aggregations
One API, More Distribution, More Traffic
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39. If there’s time:
Insights
Authentication
Translations
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45. Auth
Insights
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46. Auth
Insights
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48. Translating
Actions
Enable multiple
languages
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49. Translating
Actions
Enable multiple
languages
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51. Translating Objects
<html>
<head prefix="og: http://ogp.me/ns#">
<meta property="og:locale" content="en_GB" />
<meta property="og:locale:alternate" content="fr_FR" />
<meta property="og:locale:alternate" content="de_DE" />
<meta property="og:locale:alternate" content="tr_TR" />
...
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52. Translating Objects
<html>
<head prefix="og: http://ogp.me/ns#">
<meta property="og:locale" content="en_GB" />
<meta property="og:locale:alternate" content="fr_FR" />
<meta property="og:locale:alternate" content="de_DE" />
<meta property="og:locale:alternate" content="tr_TR" />
...
GET http://YOUR_OBJECT_URL?fb_locale=fr_FR
GET http://YOUR_OBJECT_URL?fb_locale=de_DE
GET http://YOUR_OBJECT_URL?fb_locale=tr_TR
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53. Translating Objects
<html>
<head prefix="og: http://ogp.me/ns#">
<meta property="og:locale" content="en_GB" />
<meta property="og:locale:alternate" content="fr_FR" />
<meta property="og:locale:alternate" content="de_DE" />
<meta property="og:locale:alternate" content="tr_TR" />
...
GET http://YOUR_OBJECT_URL?fb_locale=fr_FR
GET http://YOUR_OBJECT_URL?fb_locale=de_DE
GET http://YOUR_OBJECT_URL?fb_locale=tr_TR
...
<meta property="og:title" content="{TURKISH_TITLE}" />
<meta property="og:description" content="{TURKISH_DESC}" />
...
Montag, 5. Dezember 11