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Connect - Enabling Personalization through Facebook Connect (by Stefan Laengin)

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Connect - Enabling Personalization through Facebook Connect (by Stefan Laengin)

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  1. 1. AllFacebook Conference Stefan Laengin Berlin, 05.12.2011 VP Europe, Adtelligence
  2. 2. SOCIAL WEB TECHNOLOGY FOR DATA DRIVEN ADVERTISING Social network Social Sell Side Platform Real time insights trading desk for personalization for publishers and research advertisers & engine for agencies ecommerce ADTELLIGENCE Platform DATA FUSION LAYER Business Billing & Analytics & Social Targeting Ad Serving Intelligence Payment Reporting
  3. 3. Enabling Personalization Through Facebook Connect
  4. 4. PERSONALIZATION Custom Web Pages are delivered to individuals based on explicid or inferred inputs.
  5. 5. SOCIAL COMMERCE PERSONALIZATION
  6. 6. Social Commerce Helping people ...and connect where they buy. buy where they connect...
  7. 7. WHY PERSONALIZATION MATTERS Enabled by external tools allows retailers to increase relevance More Relevance More Revenue through activities like matching cross-sells to customers based on interests or customizing clickstream paths based on previous purchase, visit histories, etc.
  8. 8. HOW IT WORKS INPUT ALGORITHM OUTPUT Time on Site Collaborative filtering Personalized Keyword Searches Choice modeling Products Customer Reviews Simple data mining Offers Location ID etc. Designs Product attributes Information Merchant-driven rules Usability Clicks, Sales, Margin Functions External Data Recommendations
  9. 9. FACEBOOK CONNECT MAKES YOUR LIFE EASIER... Shop Social baskets networks CRM Data data exchanges
  10. 10. ...EXPANDS RANGE OF PERSONALIZATION.. INPUT ALGORITHM OUTPUT Time on Site Collaborative filtering Personalized Keyword Searches Choice modeling Products Customer Reviews Simple data mining Offers Location ID etc. Designs Product attributes Information Merchant-driven rules Usability Clicks, Sales, Margin Functions External Data Recommendations Interests & Likes Friends activity Demografic data Friends opions Activities Friends reviews Friends/Network Friends likes
  11. 11. ... AND ENABLES MARKET RESEARCH
  12. 12. 1 2 3 4
  13. 13. Companies already started.
  14. 14. Customize?
  15. 15. What`s about OUTPUT delivering personalized Personalized Products Offers Designs products, designs, Moduls Usability Functions Recommendations functions, etc? Market research Friends activity Friends opions Friends reviews Friends likes
  16. 16. Facebook Login or Sign up Experience a website tailored to you.
  17. 17. AND: Users want it! Source: North American Technographics®
  18. 18. OUTSTANDING RESULTS Conversions New Customers 328% 191% 221% 146% A/B Testing 114% Time:~12 weeks Live data from one of our German eCommerce clients
  19. 19. BUT: „Ich glaube Ihnen die Wirkung und den Nutzen von Facebook Connect - aber das ist für uns nicht relevant - nur knapp 4% loggen sich über Social Sign-On ein.“ Big German ECommerce Website
  20. 20. THE BENEFITS AGAIN MORE INSIGHTS MORE RELEVANCE = MORE REVENUE
  21. 21. The question is not how many connectors we have now - if Facebook Connect is beneficial we should incentivize the Sign-On.
  22. 22. Enabling Perzonalization Through Facebook Connect brings you higher performance!
  23. 23. THANK YOU

Transkript

  1. 1. AllFacebook Conference Stefan Laengin Berlin, 05.12.2011 VP Europe, Adtelligence
  2. 2. SOCIAL WEB TECHNOLOGY FOR DATA DRIVEN ADVERTISING Social network Social Sell Side Platform Real time insights trading desk for personalization for publishers and research advertisers & engine for agencies ecommerce ADTELLIGENCE Platform DATA FUSION LAYER Business Billing & Analytics & Social Targeting Ad Serving Intelligence Payment Reporting
  3. 3. Enabling Personalization Through Facebook Connect
  4. 4. PERSONALIZATION Custom Web Pages are delivered to individuals based on explicid or inferred inputs.
  5. 5. SOCIAL COMMERCE PERSONALIZATION
  6. 6. Social Commerce Helping people ...and connect where they buy. buy where they connect...
  7. 7. WHY PERSONALIZATION MATTERS Enabled by external tools allows retailers to increase relevance More Relevance More Revenue through activities like matching cross-sells to customers based on interests or customizing clickstream paths based on previous purchase, visit histories, etc.
  8. 8. HOW IT WORKS INPUT ALGORITHM OUTPUT Time on Site Collaborative filtering Personalized Keyword Searches Choice modeling Products Customer Reviews Simple data mining Offers Location ID etc. Designs Product attributes Information Merchant-driven rules Usability Clicks, Sales, Margin Functions External Data Recommendations
  9. 9. FACEBOOK CONNECT MAKES YOUR LIFE EASIER... Shop Social baskets networks CRM Data data exchanges
  10. 10. ...EXPANDS RANGE OF PERSONALIZATION.. INPUT ALGORITHM OUTPUT Time on Site Collaborative filtering Personalized Keyword Searches Choice modeling Products Customer Reviews Simple data mining Offers Location ID etc. Designs Product attributes Information Merchant-driven rules Usability Clicks, Sales, Margin Functions External Data Recommendations Interests & Likes Friends activity Demografic data Friends opions Activities Friends reviews Friends/Network Friends likes
  11. 11. ... AND ENABLES MARKET RESEARCH
  12. 12. 1 2 3 4
  13. 13. Companies already started.
  14. 14. Customize?
  15. 15. What`s about OUTPUT delivering personalized Personalized Products Offers Designs products, designs, Moduls Usability Functions Recommendations functions, etc? Market research Friends activity Friends opions Friends reviews Friends likes
  16. 16. Facebook Login or Sign up Experience a website tailored to you.
  17. 17. AND: Users want it! Source: North American Technographics®
  18. 18. OUTSTANDING RESULTS Conversions New Customers 328% 191% 221% 146% A/B Testing 114% Time:~12 weeks Live data from one of our German eCommerce clients
  19. 19. BUT: „Ich glaube Ihnen die Wirkung und den Nutzen von Facebook Connect - aber das ist für uns nicht relevant - nur knapp 4% loggen sich über Social Sign-On ein.“ Big German ECommerce Website
  20. 20. THE BENEFITS AGAIN MORE INSIGHTS MORE RELEVANCE = MORE REVENUE
  21. 21. The question is not how many connectors we have now - if Facebook Connect is beneficial we should incentivize the Sign-On.
  22. 22. Enabling Perzonalization Through Facebook Connect brings you higher performance!
  23. 23. THANK YOU

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