In this presentation about on-site search solutions, Todd Keup from magnifisites and I dig into the technologies behind the input field. Today, search technology behind your site is much more important than it looks at the first glance. Retargeting, dynamic pages, etc. are an important aspect for converting visitors to buyers and followers.
4. @trabit@toddkeup
At the end,
caching only gets you so far…
• Speed is a ranking matter (and ultimately traffic)
• Speeds major friend is caching
• Caching is the main enemy of fully dynamic pages!
• Dynamic pages are the key to conversion!
6. @trabit@toddkeup
Beyond the input field
• For corrected search terms (“did you
mean…”) we show an affiliate tracking
link (internally)
• Ca. 4% of revenue results from typo
corrections!
12. @trabit@toddkeup
Mutating Landing Pages
Landing Page
Good texts, pitching texts,
Informative texts, video,
pictures,
etc.
Call to action
Rotator 1
Tweet for a discount
Like us on FB to win
Limited time offer
Channel
Link Bait
Add us on G+
Funny Video!
Local Events SEM
13. @trabit@toddkeup
Why is on-site search the key?
Every page should be dynamic, but with a solid
static perspective for Google, Bing & Co.
PAGE
http://yoursite.tld/x.php
Related
Products
Buyers, who
bought this
also bought…
You recently
searched for
these...
OS specific
Geo Stuff
15. @trabit@toddkeup
Sphinx 3
Sphinx 2
Sphinx 1
MySQL
Master/Slave
• Cron based updates
• Different servers for different
tasks
• Several indices for several
tasks
• As a MySQL Service
16. @trabit@toddkeup
Sphinx: all in the mix!
• Sphinx can mix sources
• It can be used as a
navigation center
• It works just like MySQL
• It is easy to learn and Open
Source!
Good Morning! We want to thank Brett Tabke and his organization for all their hard work in putting a conference like this together. Each time we attend we find ourselves beneficiaries of the knowledge shared at this gathering. Thanks Brett, for the opportunity to not only be here, but to be here once again as speakers. We would also like to thank Ben Cook of Direct Match Media for volunteering to facilitate this session. But most of all thank you for being here today. We are honored by your presence and the privilege to share what we are able regarding on-site search. For those of you that are familiar with the WebmasterWorld web site and the forums at WebmasterWorld, Ralf is an active member there and goes by the nickname “pontifex”. Todd is also an active member and one of the moderators of the PHP Server Side Scripting Forum. He goes by the nickname “coopster”. We want you to know that we would absolutely love the opportunity to make your personal acquaintance today. We are approachable and friendly. Please don't hesitate to introduce yourself.
Todd: Let me introduce ourselves. Before I expose you to the German accent of my friend Ralf, who is founder and CEO of Tradebit.com – a huge affiliate powered download marketplace - I will present you some Wisconsin accent flavored on-site-search tidbits… We are both running small and large sites ourselves and have to implement search solutions for our own sites or for our customers.