In big organizations like Zalando, failing at providing analytical insights at scale can turn into a major bottleneck for important processes within the company. In this session, it will be shared how Zalando tackled this problem by reorganizing its Analytics structure and spreading usage of the Google Analytics stack.

1. DATA FOR
EVERYONE
SPREADING A DATA-INFORMED
CULTURE AT ZALANDO
JORGE RAMOS
19-04-2018

2. Vs.

3. ~4.5billion €
revenue 2017
~215
million
visits
per
month
~15,000
employees in
Europe
>250
people in analytics
fields
~23
million
active customers
~30 billion
GA hits per month
>600
GA &
BigQuery
Users
15
markets
corporate.zalando.com

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31. JORGE RAMOS
jorge.ramos@zalando.de
19-04-2018
PRODUCT ANALYTICS
Lead Digital Analytics