Some thoughts on the link between engaging at scale and gaming. Presented at the 2nd Annual Enterprise Gamification Forum in NYC, NY September 30th 2014

1. Engagement
David C. Thompson
about.me/dcthompson
@dcthmpsn

4. http://suicide-gaming.blogspot.com/2012/04/maxim-understands-video-games-media.html

5. http://amzn.to/S875eY

6. •
Goal – What do you hope to achieve by playing the game?
•
Rules – The limitations on how you can achieve the goals
•
Feedback – How close are you to achieving your goal?
•
Voluntary participation – Everyone playing the game accepts the goals, the rules, and the feedback
http://janemcgonigal.com/

10. “As long as we are regularly immersed in self- rewarding hard work, we will be happy more often than not – no matter what else is going in our lives”
Reality is Broken, p46

11. •
Satisfying work – Clearly defined, demanding activities that allow us to see the direct impact of our efforts
•
The hope of being successful – Optimism about our chances of success, to aspire towards something, and feel like we are improving
•
Social connection – Shared experiences and bond building
•
Meaning – A chance to be part of something larger than ourselves
Reality is Broken, p49

17. Increasing engagement
Advocacy
Understanding
Awareness

18. Are you aware of OE?
Do you know someone who has been involved in an OE project?
Are you currently, or have you previously been involved, with an OE project?
2013

19. How to answer: A Natural Quasi-Experiment – A representative, cross-functional team.
HR managers nominate team candidates.
Selected & Unselected have distinct network (email) contacts.
Does selection to treatment alter contacts’ behavior?
Evidence for Network Spillovers in Workplace Behaviors
Question: Do network spillovers affect workplace behaviors? Even if unintentional?
Answer: Workers’ outside-of-worksite experiences yield behavioral spillovers among contacts.
Project Director
selects final team.
Creates a SELECTED /Treatment group (the team)
& an UNSELECTED/Control group (other nominees)
46%
43%
Contacts of Selected
Nominees
Contacts of Unselected
Nominees
BEHAVIOR: Accessing new benefits website in 1st week.
Difference is significant when controlling for selection criteria.

21. https://www.kickstarter.com/projects/625614616/girls-on-games-a-look-at-the-fairer-side-of- the-in
http://www.amazon.com/Of-Dice-Men-Dungeons-Dragons/dp/1491514191

22. Questions?
David C. Thompson
about.me/dcthompson
@dcthmpsn