Shouldn't your Cloud Management Platform be offered as a service? Cloud as a service (CaaS) from Column IT runs on the flagship BMC solution—BMC Cloud Lifecycle Management. View this presentation to learn how CLM delivered in a SaaS model delivers fast deployment time, cloud simplicity, and cost-effectiveness. You’ll also see how CaaS leverages the power of BMC automation and orchestration to deliver full stack provisioning and multi-tier software deployments with compliance, patching and monitoring—all from a single portal request.

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David Savino
Column Technologies
dsavino@columnit.com
Cloud as a Service
… CLM made simple

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David Savino, CTO
Column Technologies
15 October 2014
Cloud as a Service
… CLM made simple

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Agenda
1. The Cloud Management Platform and CLM
> Powerful capabilities
2. Introducing Cloud as a Service
> CaaS Enablers and Solution Architecture
3. Provisioning Up the Stack
> Move beyond Virtual Servers with Automation and Orchestration
4. Customer Feedback and Solution Success
> Leveraging Rich Content and CLM 4.x Features

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The Cloud Management Platform
Harnessing the power of a CMP and tackling the
related Operational Challenges

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BMC Cloud Lifecycle Management - Components
• BMC’s flagship product, CLM, brings together best in class data center
management tools in one powerful suite (since 2010):
– BladeLogic for Server Automation
• Provisioning, configuration, patching and compliance, audit, software installation
– BladeLogic for Network Automation
• IPAM, VLAN management, virtual Load Balancers and Firewalls, NAT, ACLs
– Atrium Orchestrator
• Integration with server management tools, DNS, AD
– Remedy SRM and CMDB
• Unified user portal, request tracking, approvals, CI relationships, service model
– Platform Manager (unique to CLM) ties everything together

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BMC Cloud Lifecycle Management - Up the Stack
CLM provides more than simple OS provisioning. Our focus is on “up the
stack” operations, as they bring the most value after virtualization.
OS centric Operations…
• Provision a server
• Start / Stop / Quiesce
• Change RAM / CPU
• Add / Expand disk
• RPD / telnet / ssh
• Snapshot / Revert
• Decommission
“Up the Stack” Operations…
• Audit, compliance and remediation
• Install / Remove software
• Patch and verify
• Join domain / AD / DNS / DHCP
• Install and Register anti-virus, Backup,
Discovery, Monitoring
• Security policies and profiles

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BMC Cloud Lifecycle Management - Multi-Cloud Ready
CLM can provision
locally (private cloud) …
or to popular public
cloud providers …
or to any public or
private cloud using
the vCloud API

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This allows you, the
customer, to act as your
own cloud broker

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BMC CLM 4.x – Other Features We’re Excited About
CLM 4.x delivers powerful new capabilities that our customers have been
asking for …
• Auto-scaling of individual VM resources, based on distinct policies
• Improved tenant management, including user quotas
• Service Health History and Monitoring
• Enhanced Blueprints
• Easy On-Boarding of any cloud provider using vCloud Director API
• Open Stack integration enhancements
• AWS enhancements – more supported services
• Single Cloud Database architecture (skinny version of CMDB)

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Introducing Cloud as a Service
CaaS enablers and solution archticture

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Introducing Cloud as a Service – Built on CLM 4
Cloud as a Service (CaaS)
allows customers to leverage
all the power of CLM without
having to install or manage the
CLM application stack.
CaaS uses the customer’s own
resources (hypervisor, storage,
network), but the “command
and control” lives in our secure
data center.

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Cloud as a Service – How it works
Provider Site
Site-to-Site VPN
Web ITSM Platform
Manager
Cloud
Database
Network
Automation
Server
Automation
Workflow
Automation
https
portal
Provider Site: Full
CLM capability,
Managed by
Column Technologies
Our Mediation
Device Is secure
and easy
to monitor
Mediation
Device
Hypervisor
Virtual Machines
DNS DHCPAD
Secure VPN: A
single connection
to the customer
environment
Public Cloud Enabled:
Manage private
AND public cloud
Resources in one portal
CaaS is the only feasible way to
deliver CLM “as a Service”
Client Site: Access to
CLM portal, all VMs
and software deployed
to the customer data
center.

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Provisioning Up the Stack
Move beyond simple OS provisioning with
powerful Automation and Orchestration

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CaaS and “Up the Stack” Provisioning
IT: “We can provision a complete server in 30 minutes.”
Business: “Our request process alone takes 48 hours”
Security: “Server hardening and compliance takes 24 hours”
App Group: “Software installs take 3 to 5 days”
End User: “I can’t get a Dev/Test software instance deployed
in less than 2 weeks”
Self Service
Request &
Change
Basic Server
and OS
setup
Up the stack
Application &
Content
Integrations, post
provisioning
actions
Hypervisor sweet spot
CaaS Process Automation
To do this with VMWare,
you’ll need…
• vCAC (was vCloud Director)
• vCloud App Director
• vCloud Orchestrator
• vCenter Configuraton
Manager
…with lots of time and skills
Perception is reality…

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Automate / Orchestrate
With pre-built automation and orchestration,
CaaS customers can eliminate manual
execution and coordination of tasks…
• Increase accuracy
• Decrease manual effort
• Compress delivery time

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• Service Catalog of offerings
• Unique offerings per customer
• Custom approval process + Audit
• Visible request lifecycle
• Relevant (proactive) notifications
Request – Self Service governed by a process
• Third major update of the CLM Portal
• New HTML 5 Portal coming soon!

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Deploy – Smart Provisioning with flexibility
• Admin view of tasks / work orders
• BNA handles complex network
deployment options – pick a VLAN,
virtual load balancers, firewall rules,
IPAM, DNS, DHCP
• Compliance is a BladeLogic strength
• Software pre-requisites are installed and
validated using BSA
• Software (and OS) images are stored
locally for quick installs

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Jump Start Application Deployment with our Catalog

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Configure – Rapid Integration and Validation
• Each customer can have unique compliance rules
• The Integrations Framework allows customers to
connect to their own internal server
management systems
• Column has created many security profiles and
enforcement rules
• Remediation is directly linked to BladeLogic
compliance
Put an end to template sprawl

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Closure – Verify completeness and deployment success
• Immediately transition to operational
management
• Subsequent requests for existing VMs are
also handled in the portal
• Informative notifications
• Email Requester
“Your server named MadMax with
IP address 10.202.34.15 is ready”.
• Email Server and Network Admins
• Update CMDB
• Update server configuration doc
• Update tenant capacity profile
• Create transaction record
• Update billing info

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Just some fancy CLM development?
In addition to the ability to deploy directly to your local data center with rich content,
CaaS contains two game changing frameworks…
Data Framework - centralizes all key data
elements for ease of access and reporting:
• Requester and Approver
• Service Request
• Service Catalog Item
• Service Offering instance
• Servers and Server details
• Networking details
• Transaction details
Integrations Framework – leverages the data
framework and prebuilt orchestration:
• Connects the VM to backend server
management systems
• Registers the VM
• Updates AD, DNS, firewalls, load balancers
• Notifies appropriate personnel
• Ready for use …

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A system of indentical platforms, operating in a common model
• Global Platform, operated 24x7, will ALL instances
having the same structural configuration.
• Upgrades, additional content, new capabilities, are
tested and added to all platforms at the same time.
• Meaning ONE conceptual platform to support

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Why Customers Love it …
 pay as you go
 12 month plan
 per concurrent
server
Cloud as a Service
Regular on-premise
CLM solution
Platform Clone
SMART POC
Clone / upgrade
small large
POC with CaaS
up and running in
one week including
advanced content
WYSIWYG, fixed price,
fixed time, with content
Rapid migration
Tested, integrated,
with additional
functionality, ready
to use from day 1
with use-cases from
POC and/or CaaS

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Why Customers Love it …
• Customers looking at private/hybrid cloud solutions typically want:
– Try before you buy (See-Try-Buy)
– Up and running quickly with rich content
– Nothing to install, maintain, operate (true SaaS)
– NO CUSTOMIZATIONS
– Intuitive, easy to use, simple to operate
– “All included” pricing, based on consumption
– Limited commitment; flexibility (get in, get out)
– Additional options as adoption matures
FastSimple Cost Effective

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Thank You.