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Direct mail safrg master class oct. 2010
1. Money in the
Mail
Presented by Anup Tiwari,
Director-Asia, Fund Development & Communications
SOS Children’s Villages International
Presented by Anup Tiwari,
Director-Asia, Fund Development & Communications
SOS Children’s Villages International
SAFRG Master Class,
Oct. 30, 2010
Low Cost
Acquisition 1
3. Scottish Fundraising Guru’s tip on “How to Ask”
– Recruit donor, retain donor, convert to major donor
– Ask at least 3 times in a letter
Finlay Craig’s Fundraising Stretch
Tell basketball story?
Simple
Unexpected
Concrete
Credible
Emotional
Stories
BUT don’t forget to make the ask.
More you than me
The problem is big, but the donor can make a difference, UNICEF birthing bag
Explain the big target small donations thing
1. Ask, ask and ask again. The first ask should be direct and early, within the first couple of paragraphs. "…that is why I am asking you today for a donation of $50…". It should be repeated throughout the letter and on the response coupon