test

1. ESCE Year 1 semester 2
What’s important? Test
Section (1) Vocabulary (20 points)
(2) Writing
week 10
(20 points)
Section (2) Write 200 words on the following subjects.
In the final test you will only have 2 questions out of the 10 below. Consequently, you will
need to prepare your ideas, plans and vocabulary for all of the subjects.
(1) Outline the ten presentation techniques that Steve Jobs used during his
presentations.In your opinion, which one is the most important?
(2) Should small businesses have the same social responsibilities as multinationals?
(3) What groups of people does a company have a responsibility towards?
What conflicts of interest might there be between the different groups?
(4) With reference to the text ‘Companies’ CSR policies may be leading to corporate
irresponsibility.’ Summarize and comment on the main points of the text.
(5) With reference to the text ‘Money can buy you love,’ to what extent are we being
manipulated into buying brands?
Are consumers becoming more intelligent?
(6) With reference to the report on ‘Tom’s Shoes’, explain the concept.
Is this purely clever marketing?
(7) Is global warming an imminent world threat? What are the main causes?
(8) How should a company protect the environment and natural resources?
(9) Describe a company that you know that has an exemplary attitude towards the
environment?