Gamification involves applying game design elements to non-game contexts to motivate and engage users. It uses mechanisms like points, badges, leaderboards and rewards to encourage collaboration, competition, and a sense of achievement through tasks. Gamification can be applied in areas like learning, business, health and fitness to improve employee productivity, engagement, recruitment and customer service. However, its effectiveness depends on good design and balancing intrinsic with extrinsic motivation.

1. GAMIFICATION

2. Gamification is the application of game-design elements and game
principles in non-game contexts.
-Wikipedia

3. WHY GAMIFICATION?
Gamification helps a person to do the same
task with a better zeal through collaboration,
competition or a deeper involvement leading
to a higher sense of achievement.

4. POPULAR GAME DESIGN ELEMENTS
Points
Progress bars
Badges
Leaderboards
Rewards
etc….

5. Customer Attraction & Retention
Motivation and Inspiration
Health and Fitness
Business & Work
Learning
Research & Design
COMMON APPLICATIONS OF GAMIFICATION

6. GAMIFICATION IN AN ORGANIZATION HELPS TO IMPROVE
E-Learning
Employee Productivity
Process improvement
Product Design
Employee Engagement
Recruitment
Effectiveness Evaluation
Customer Service
--- and much more!

7. REASONS WHY GAMIFICATION MAY NOT WORK
Poor Design
Unclear Objective
Excessive focus on extrinsic motivation only
Ineffective Rewards and Recognition
 Lack of focus on continuous improvisation

8. LIKE TO KNOW MORE?
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