1. Biotrade

2. BIODIVERSITY
The wide variety of
living beings on Earth
and the natural
patterns it forms

3. BIOTRADE
It is the set of activities of collection
and / or production, processing,
marketing of goods and services
derived from native biodiversity
(genetic resources, species and
ecosystems) under the criteria of
environmental, social and economic
sustainability

4. UNCTAD
Biotrade
Initiative
III Conference of
the Parties to the
Convention on
Biological
Diversity, Buenos
Aires, 1996.
Promote
trade in
biological
resources.
Encourage
investment
in biological
resources
Promote the
three main
objectives
set by the
CBD

5. SOURCE
BIOTRADE PRINCIPLES
APPROACH
P1 Conservation
P2 Sustainable use
Biodiversity
Convention
Objectives
P3 Fair distribution of benefits
Adaptive
Management
Sustainable
Development
Goals (CDS ODM)
P4 Socio-economic sustainability
P5 Enforcement of legislation
Others
(AMUMA,
CITES,
RAMSAR,
CNULD)
P6 Observance of the rights of actors
P7 Clear rights of land tenure and
resource use
Value chain
Ecosystem
Approach

6. •Wild
harvesting
•Farming
practices
Biotrade
Products
•Sustainable
tourism
•Carbon
storage
Biotrade
Services

7. Traditional
Knowledge
Tangible Commerce
• CBD
• CITES
• Global System for
the Conservation
and Utilization of
Plant Genetic
Resources
• GATT - WTO
• CBD
• CAN Decision 391
• Nagoya
Protocol
Intellectual Property
(IP)
• Biotrade
Principle # 6
• Increased
number of IP
mechanisms in
recent years.

8. Biodiversity Barometer 2013
Biodiversity awareness around the world
% Have heard of biodiversity
96
% Correct definitions of biodiversity
% Partial definition of biodiversity
95
94
83
73
64
51
48
39
37
37
28
25
20 19
15
47
18
19
21
16
9
Europe
Source: Union for Ethical BioTrade
Asia
Japan
Germany
Switzerland
UK
France
0.4
Brazil
Peru
USA
22
10
7
America
29
24
South Korea
21
62
China
52
India
54
64

9. Source: Fondo Biocomercio Colombia

10. Trends according to the program of the United Nations
Environment Programme (UNEP) 2013
Agriculture
Fisheries
and
aquaculture
•It is expected that the international market for organic food and beverages will grow from USD 62.9 billion (2011 ) to
USD 105 billion (2015 )
•Tea production in accordance with the standards of sustainability has grown by 2000% between the years 2005-2009
•Certified capture fishery or full evaluation register annual catches of 18 million metric tons of seafood (17% of the
Yearly catches fishing internationally)
•It is projected that the total value of seafood raised according to certified sustainability standards will increase from
USD 300 million ( 2008) to USD 1.25 billion in 2015.
Forestry
•400 million hectares is the total area of certified forests by 2013 (10 % of forest resources globally) .
•20 billion in annual sales of certified wood products
Industry
•Increase of 1500% in ISO 14001 on environmental management systems between 1999 and 2009 , providers are
concerned about implementing good environmental practices to secure a place in international supply chains .
Renewable
Energy
Turism
•42 % is the average annual growth in the biofuel supply capacity since 1990
•25 % is the average annual growth in supply capacity of wind energy since 1990
•15 % is the average annual growth in supply capacity of photovoltaic solar energy since 1990
•In 2010, investments in renewable energy supply was $ 211 billion ( fivefold increase since 2004) , more than half of
these investments were made in developing countries .
•Developing countries increased their exports of renewable energy equipment and the potential for export of
electricity from renewable sources
•In 2012 international tourism reached the first billion tourists
•In developing countries, the market share of the industry step of 30% (1980) to 47% (2011). It is expected to reach
57% in 2030.
•The fastest growing subsector in sustainable tourism is ecotourism, especially in developing countries that have a
comparative advantage (natural environment, cultural heritage, adventure tourism) countries.
Source: Green Economy and Trade – Trends, Challenges and Opportunities, PNUMA 2013

11. Ecuador
National
Sustainable
Biotrade
Program
Ministry of
Environment
(Political
Focal Point)
CORPEI
(Technical
focal point)

12. 1) Natural
ingredients and
finished
pharmaceutical
products and
cosmetics industry.
Ecuador
National
Sustainable
Biotrade Program
(PNBSE)
3 lines of
business
2) Natural
ingredients and
finished food
products industry
(including aromatic
species).
3) Sustainable
Tourism.

13. Biodiversity of Ecuador
5th country with
the highest
biodiversity in the
world according
to the National
Biodiversity
Index.
Most
biodiverse
country
(number
of species
per unit
area)

14. 45 types of
vegetation
17058
species of
vascular
plants (7% of
all species)
13 important
wetlands for
conservation
2 Terrestrial
ecoregions of
tropical
biodiversity
Biodiversity
of Ecuador
382 species
of mammals
(7% of all
species)
464 species
of
amphibians
(7.2% of all
species)
1655 bird
species (18%
of all species)
Cultural Diversity
(traditional
knowledge of
indigenous
peoples and
peasant
communities)

15. Jambi Kiwa
Sisacuma
Ingredients Industry and
industrial products and
cosmetics
NCI UTPL Zapotillo
Biotrade
Success
Initiatives in
Ecuador
Chankuap
Sani Lodge
Sustainable Tourism
Yasuní Kichwa Ecolodge
Source: Biocomercio Ecuador

16. Global Trade of products related with sectors where Biotrade develops.
40 selected products
Source: WITS – Trade Map

17. Top Exporters
Source: WITS – Trade Map

18. Top Importers
Source: WITS – Trade Map

19. Ecuadorian exports to the world of products related with areas where Biocomercio develops 40 products selected
Source: WITS – Trade Map

20. Ecuadorian exports to the world of products related with areas where
Biocomercio develops vs. Ecuadorian total exports
Source: Trade Map – Banco Central del Ecuador

21. Main target markets for Ecuadorian exports of products related with sectors
where Biotrade develops
Source: Trade Map – Banco Central del Ecuador

22. Evolution of the main product markets related with Biotrade of Ecuador
Source: Trade Map – Banco Central del Ecuador

23. Evolution of International Tourism
Number of tourists per Year
Source: World Bank – UNWTO

24. International Tourism
Demand for sustainable tourism
Source: Blue and Green 2012

25. Tourism in Ecuador
Source: “La experiencia turística en el Ecuador”, Ministerio de Turismo del Ecuador, 2011

26. Tourism in Ecuador
Source: “La experiencia turística en el Ecuador”, Ministerio de Turismo del Ecuador, 2011

27. Tourism in Ecuador
Source: “La experiencia turística en el Ecuador”, Ministerio de Turismo del Ecuador, 2011

28. BIOCOMMERCE EXPERIENCES IN THE WORLD
Bio-Initiative programs around the world
National
Programs
• Bolivia
• Colombia
• Costa Rica
• Ecuador
• Indonesia
• Peru
• Uganda
• Vietnam
Regional
Programs
• Amazon
• Andean
Biotrade Facilitation
Programme (BTFP)
• BTFP I
• BTFP II

29. Bolivia – Cupuazú,
production and
marketing of pulp.
Brasil – Natura,
cosmetics.
Bio-Initiatives
in Latin
America
Venezuela - Baba y
Chigüire, commercial
exploitation of
wildlife.
Colombia –
Colombia wings,
animal breeding of
native butterflies.
Peru – AEDES,
agricultural exports
and experiential
ecotourism.