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Who istheheadbehindSpread.ly?<br />Spread.ly is a toolofthecompanyekaabo GmbH <br /><ul><li>Foundation of ekaabo GmbH in 1...
Untilthemiddleof 2010 specializedin conception, developmentandoperationofverticalcommunities
Berater.de / Mymusic.de / CIOnet.com / BankingClub.de / DozentenScout.de etc.</li></li></ul><li>Facebook opensup new marke...
Spread.ly enterssocialsharingmarket<br />Hardlyanywebsiteoperatorrenouncessocialsharingtools– why?<br />
Reasonsforsocialsharing<br />Apresumedchancetorecommendone‘sowncontentto a greatnumberofnewusers<br />„Totakepart “ – in t...
The truthaboutsocialsharing (today)<br />Forwebsiteoperatorsitisdifficulttomeasurethevalueofa recommendedcontent.<br />The...
100% benefitsforsiteoperators<br />Whyisthe Spread.ly sharebuttonfirstchoice?<br />
Big data- momentoftruth<br />Do figures next to the Facebook like button give a true picture? And what are the implication...
Comparison FB LIKE vs. Spread.ly LIKE<br />A Spread.ly LIKE<br /><ul><li>always placed at the on top
contains a picture / video
has a descriptive text
can be liked and commented on via Facebook likes and comments box</li></ul>A Facebook LIKE<br /><ul><li>is rarely seen
serves your competitors and Facebook</li></ul>Relaunch Facebook, 25th Feb 2011<br />
Single buttontofeedthefourmostimportantservices<br />
Transparency is important for us!<br /><ul><li>Coverage
Demographicdata
Services
Comparisonvalue
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Spread.ly English presentation

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Spread.ly English presentation

  1. 1. Who istheheadbehindSpread.ly?<br />Spread.ly is a toolofthecompanyekaabo GmbH <br /><ul><li>Foundation of ekaabo GmbH in 11 / 2006
  2. 2. Untilthemiddleof 2010 specializedin conception, developmentandoperationofverticalcommunities
  3. 3. Berater.de / Mymusic.de / CIOnet.com / BankingClub.de / DozentenScout.de etc.</li></li></ul><li>Facebook opensup new market opportunities<br />April 2010 – ekaabo answerstoFacebook`sLike-Button: The dislike was subjectofcontroversyandthebutton was mentionedinternationallyforthefirst time.<br />KnowledgeandtechnologyofformerprojectYOUR INTERNET ID(Social Graph, Facebook Connect) are incorporated intoSpread.ly.<br />
  4. 4. Spread.ly enterssocialsharingmarket<br />Hardlyanywebsiteoperatorrenouncessocialsharingtools– why?<br />
  5. 5. Reasonsforsocialsharing<br />Apresumedchancetorecommendone‘sowncontentto a greatnumberofnewusers<br />„Totakepart “ – in thesocialmediagameofFacebook, Twitter & Co<br />Peer pressure - othersdo ittoo<br />Nocosts– implementedquickly! <br />
  6. 6. The truthaboutsocialsharing (today)<br />Forwebsiteoperatorsitisdifficulttomeasurethevalueofa recommendedcontent.<br />The greaterthechoiceof share-icons, thelesstheyareused.<br />Socialsharing via Facebook LIKE, isofadvantagetoyourcompetitors.<br />Only Facebook knowsthefansofyourbrandsandproductsreallywell.<br />
  7. 7. 100% benefitsforsiteoperators<br />Whyisthe Spread.ly sharebuttonfirstchoice?<br />
  8. 8. Big data- momentoftruth<br />Do figures next to the Facebook like button give a true picture? And what are the implications?<br />Marketing peopleneedtruefigurestoidentifyand rate multipliers! <br />Individual approach to this target group of multipliers is the key goal: Social CRM, en vogue!<br />Spread.ly`s backend providessiteoperatorswhopayforitwithdetailedanalysis!<br />
  9. 9. Comparison FB LIKE vs. Spread.ly LIKE<br />A Spread.ly LIKE<br /><ul><li>always placed at the on top
  10. 10. contains a picture / video
  11. 11. has a descriptive text
  12. 12. can be liked and commented on via Facebook likes and comments box</li></ul>A Facebook LIKE<br /><ul><li>is rarely seen
  13. 13. serves your competitors and Facebook</li></ul>Relaunch Facebook, 25th Feb 2011<br />
  14. 14. Single buttontofeedthefourmostimportantservices<br />
  15. 15. Transparency is important for us!<br /><ul><li>Coverage
  16. 16. Demographicdata
  17. 17. Services
  18. 18. Comparisonvalue
  19. 19. Timeframe
  20. 20. … </li></li></ul><li>Small dealskeepthecustomerssatisfied!<br />Side operatorsthankcustomersfortheirrecommendations!<br />Spreadvouchersandthespiritrises!<br />Positive experienceswhilespreadingnewsstays in mind<br />New advertisingopportunityiscombinedwitha recommendation<br />
  21. 21. The valueofusersusers´ networkasa socialcurrency<br />The newformulaforthevalueof a click / a recommendationis a combinationofrange, clickthroughsandquality.<br />Deals canbeofferedexclusivelyto a peergroupofuserswithdefinedattributes.<br />Resulting in thecreationof an incentivesystemprovidinggoodpositive andsocialcommunication!<br />
  22. 22. SocialCRM II<br />
  23. 23. SocialCRM<br />Targetedaddressingofimportantmultipliers<br />Visitorsretention<br />Client acquisition<br />Leads & Upsales<br />Scatteringloss = 0 <br />
  24. 24. all-in-onesolutionforSocial Sharing<br />Status quo Spread.ly<br />
  25. 25. Competitors<br />
  26. 26. OpportunitiesforSite Operators<br />Setup ofSocialCRMcontaininginformationfrom different networks.<br />New possibilitiestodeal on third-partyweb sitesinvolvingLIKES.<br />Closed Group Deals<br />Deal onlywithx LIKES<br />Deal onlywithrangeofyfollowers / friends<br />Deal onlywithzclicks on therecommendbutton<br />Innovative advertisingformatbased on LIKES <br />
  27. 27. Thankyouforreading!<br />Marco Ripanti<br />marco@spreadly.com<br />CEO ekaabo GmbH<br />69469 WeinheimGermany<br />Tel. 49 - 6201 – 845 20 12 <br />

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