How SAP uses social media in Learning and Talent Development #LEF

How SAP uses social Media in Learning & Talent
Development
Thomas Jenewein, Principal, SAP Education
16th September 2013

© 2013 SAP AG. All rights reserved. 2
SAP Education
Scale and Innovation – Facts & Figures
* Source: IDC MarketScape: Worldwide IT Education & Training
2013 Vendor Analysis
~420,000
people certified
60,000+ people trained
via eLearnings &
eAcademies
400+ virtual, live,
classroom titles In
9 languages
600+ courses
available
Training provided
in ~60 countries
SAP EDUCATION
Leader in Worldwide
IT Training & Education*
~500,000
individuals
trained annually
~3,000 partner
companies engaged
in training &
certification of their
staff
~560
eLearning/eAcademy
titles available
29,000+ trainings
delivered to partner
consultants
Up to 440 events per
week delivered via
cloud infrastructure

SAP Education
SAP Education Services & Software
— Public courses in SAP training centers
— Endusertraining: via e-Learning oder tailor
made
— Customer individual training: custom
made – held at customer / in SAP training centers
— Certification (Consultants, enduser)
— Education Consulting: Analysis, training-
plan, coaching & consulting
— eContent/E-Learning: predefined e-
learning packages
— SAP Workforce Perfomance Builder:
creation & implementation of documentation,
contextsensitive help, testscripts, simulations, e-
Learning
— SAP Knowledge Acceleration: predefined
digital training-content
— SAP User Experience Management
by Knoa: measurement of user performance to
improve learning processes
— ERP Simulation Game by Baton
Simulations: serious game
— SAP Learning Solution/ SAP
Enterprise Learning: Learning Management
System
Social Learning more and more part of services & software

But how and where can I
Implement social Media in
Learning & Talent
Development now
concretely?

A new Architecture for Learning & Development - 10:20:70
based on research by M. McCall, M. Lombardo and R. Eichinger at the Center for Creative Leadership
Lessons learned by successful and effective managers are roughly: 70% from trough jobs, 20% from people, 10%
from courses and reading”

Social Media in Learning & Talent Development – Use Cases
Use Cases
On-Demand Learning1
Integrated Search
(Informal & formal)
EPSS – Help & Learn
context sensitive,
embedded
Mobile access
Microlearning
(Podcasts, Videos etc.)
Change Management &
Communication4
Groups for
projects, teams
Less Mailstorm
(InboxZERO)
Involvement
& Feedback
Talent & Performance
Management
5 Internal Talent
marketplaces
Flexible Goal
Management
Open Innovation6 Reloaded
Idea Mgt
External Co-
Innovation
Communities of Practice
(CoP)2
Talents Onboarding
(new employees)
Distributed
Jobfamilies Managers
Teams/
Orgs
Open Educational Content/
MOOCs3
Curate free Content (iTunesU, OpenMIT,
Coursera) + Own Enterprise MOOC (open SAP)
Blended Learning 2.03
Wikis, blogs, forums, podcasts part of design &
method mix – before/ during/ after formal courses
Collaborative Content
Development

Discussion
• Deep dive to single use-cases?
• With whom do you need to align in your company?
• What new competencies are needed in HR?
• What are barriers to implementation and how to
overcome them?
• How to involve older employees?
• What is the Business Case?
• What are your 1st steps (from personal use to pilots)

Appendix
• Example per use case from SAP AG

Thank You!
Thomas Jenewein, SAP AG
SAP Education
thomas.jenewein@sap.com
http://twitter.com/saplearn
https://www.xing.com/net/sapeducation
https://www.xing.com/net/pe20
Further Ressources:
• Global SAP Education Community
• Social Media in Learning and Talent Development (recently
published in the "People Development Handbook 2013”)
• Personalentwicklung 2.0 (German); with Prof. A. Trost mit
Artikeln & 29 Authors like Josh Bersin, Prof. Seufert, Jochen
Robes etc.

On-Demand Learning
Integrated Search
1
Suche (informelle & formelle Quellen)
• Formal, informal;
structured,
unstructured
integrated

On-Demand Learning
Electronic Performance Support (SAP Workforce Performance Builder)
• User generated content:
comments, rating, own
contributions / media
• Crowd-sourcing – search for
experts
• Learning and informing during
the job
• Needs to be integrated into work
processes & infrastructure
• Context relevant links to
relevant discussion forums
1

On-Demand Learning
Mobile Learning
1
• Creation of Learning
Content with mobile
devices
• Mobile consumption
of learning content
• Microlearning – small
„nuggets“
• Integrate learning
into processes &
machines (QR Codes)

On-Demand Learning
Mobile Learning - SAP Learn Now App
• “Kundenschulung auf dem Ipad” + formelle & informelle Diskussion
• App incl. Demo kostenlos im iTunes Store

Communities
HR specific targetgroups like Top Talents/ Manager
• Community: group of
people who share a craft
and/or a profession or
common interest
• Automatic creation & user
management
• Informal & Formal
exchange
• Best Practices –
Debriefings
• Task Management
2

Communities
New Hire Community at SAP (Onboarding)
2
• Formal documents, learnings, checklists
• Informal networking & discussions

Blended 2.0
Social Media as part of the Methodenmix
3
• Exercises or homework between courses
• Access of course material and e-learning content
• Exchange with peers, trainers & experts
• Collaboration per course or for general access of learning
program
• Example: Experiential Learning is guided via hands-on
practice of SAP Product knowledge in sandbox system
based on case studies. Experts are available via virtual
Learning Rooms to support learning

Blended 2.0
Collaborative Content Development
• Develop and review formal
learning content in
distributed teams
• Deliver learning content via
social media plattform or
Learning Management
System
3

Moocs & Open Education Content
Examples
• MIT Open Course Ware Projekt::/
http://ocw.mit.edu/index.htm
• iTunes University:
http://www.apple.com/education/it
unes-u/
• 100 Tools for Learning:
http://c4lpt.co.uk/recommended/t
op100-2010.htm
• Experten auf Linkedin, XING …
• openSAP: https://open.sap.com
A massive open online course (MOOC)
is an online course aimed at large-
scale interactive participation and
open access via the web. In addition to
traditional course materials such as
videos, readings, and problem sets,
MOOCs provide interactive user
forums that help build a community for
the students, professors….
3

Change Management & Communication 4
• Involvement
• 2 way
Communication
• For Teams, projects,
events

Talent & Performance Management
• Transparent talent
marketplace
• Employees search
options or position
themself
5

Plattform
Talents
Experience
Competency
Expectation
Preference
Reference
Jobs &
Projects
Requirements
Goals
Location
Level
Function
Supporting Measures
Rules
Cancelation periods
Pay
Voluntariness
Job Change
Internal Career Fairs
Career Coaching
Internal Employer Branding
Web 2.0
Wikis
Blogs
Forums
Microblogs
Talent & Performance Management
Internal Talentmarketplaces
Trost, Frosch in Trost, Jenewein (2011)
5

Open Innovation
• Propose Innovations
& Ideas
• Community Rates
Innovations
• Maybe even funds
innovations
(crowndfunding)
• From Innovations to
simple Idea & Q&A
Management
6

Tools from SAP for social Learning
SAP Workforce Performance Builder Authoringtool
• Endusertraining, documentation
• Testscripts
• Output for mobile devices & social platforms, context
sensitive help
SAP Social Solutions
• SAP Jam: Enterprise Social Networking standalone
or integrated in SAPs Learning Management
Systems
• Dedicated social & collaboration solutions
• Social media analytics and engagement

How SAP uses social media in Learning and Talent Development #LEF

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