This is a Rick Zambrano insights presentation. What does the future hold for restaurants as technology, customization and convenience intersect to improve the relationship between the restaurateur and the customer? With the ushering of technology for the foodservice industry, the buckets we’ve created to define categories of restaurants will also change. If we call a restaurant “fast casual,” then why can’t we call a restaurant that optimizes technology to make the dining experience a totally wonderful and awesome “Digital Casual”? After all, we’ve beaten up casual dining chains for being “Casual Dining.” This year, through geo-fencing, we’ll be able to automatically “check in” to a restaurant . In addition, we will be able to request our standing order without an aid of any restaurant workers. We’ll automatically be awarded our loyalty program points. We will, at the touch of a button, pay for our order, without tying up the busy waiter or manager. In these restaurants that will leverage and optimize technology, will we become “digital-casual” consumers? The day of the machines, or more precisely, the programs running the machine, has arrived. And we’ll use these programs to leverage technology to create a new type of restaurant altogether. Restaurant customers will interact directly with the restaurant’s computers, leaving behind a whole cadre of technology middlemen. Contact Rick Zambrano at http://contact.rickzambrano.me.

1. Photo by Swipespot - Creative Commons Attribution License https://www.flickr.com/photos/63633337@N06 Created with Haiku Deck

2. How will restaurants
leverage fast-growing
technology for the ultimate
guest dynamic and
operational efficiency?

3. Is it time to start taking
about “digital casual?”

4. Photo by Travis S. - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/51378257@N00 Created with Haiku Deck

5. The restaurant of the
future will reflect our own
reality: Technology is
making our experiences
seamless, efficient and
pleasant.

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7. Photo by Train Chartering & Private Rail Cars - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/14589121@N00 Created with Haiku Deck

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10. What does the future hold?

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12. Today: Concepts that aren’t
bound by segments but
flexible in service style by
daypart

13. Tomorrow: Concepts that
are both table-service and
counter-service
simultaneously and
seamlessly through
technology.

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15. “I checked in with my
wearable technology. Was
my favorite cocktail order
transmitted to the bar?”

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17. Photo by Tony Fischer Photography - Creative Commons Attribution License https://www.flickr.com/photos/22714323@N06 Created with Haiku Deck

18. “Please redeem my
rewards. I checked in
through geo-fencing.”

19. Photo by Diego3336 - Creative Commons Attribution License https://www.flickr.com/photos/31018257@N00 Created with Haiku Deck

20. “I’m nearby. Start making
my standard order if a table
is available, please.”

21. Keep future insights to
yourself. Reach out today!
CONTACT.RICKZAMBRANO.
ME

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23. Yesterday: online order

24. Tomorrow: ordering directly
through my phone to the
restaurant’s server.

26. Photo by Happy Sleepy - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/78208003@N00 Created with Haiku Deck

27. “I don’t want to wait
tonight. I’ll sit in the kiosk
room by the HD TV and self-
order.”

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30. Today: buckets and
segments

31. Tomorrow: Digital Casual

32. See the related LinkedIn post here:
https://www.linkedin.com/pulse/rise-machines-time-
start-talking-digital-casual-rick-zambrano

33. Your restaurant company is
a pacesetter, not follower.
Tomorrow is here.
CONTACT.RICKZAMBRANO.
ME

34. Sources and resources
Webinar: Using geo-fencing and beacon technology to
grow your business – splick.it / Roximity / AOL
Select articles, including Fast Casual magazine: Is
Panera 2.0 paying off? http://buff.ly/1AqUFk1
Rick Zambrano knowledge capital