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Mastering the Complex Sale: How to Get Paid for the Value you Create

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The commoditization of high-value and complex solutions is causing more products and services to miss market forecasts. It not only frustrates executives, who aren't getting the profitable results they expect, but everyone across the organization feels the pressure.

When you join our February 20 webinar at 1 p.m. EST, you will learn how to turn this frustrating situation into a substantial competitive advantage.

Jeff Thull, CEO and president of Prime Resource Group, will discuss why customers have become immune to value propositions and how the value life cycle is the key to market dominance.

Veröffentlicht in: Business
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Mastering the Complex Sale: How to Get Paid for the Value you Create

  1. 1. 1 Pragmatic Marketing pragmaticmarketing.com/live How to Get Paid for the Value you Create! Jeff Thull President and CEO Prime Resource Group Mastering the Complex Sale
  2. 2. 2 about us Experts in technology product management and product marketing Specialize in training Trained hundreds of thousands of people at thousands of companies since 1993
  3. 3. 3 presenter Jeff Thull is a leading-edge strategist and valued advisor for executive teams of major companies worldwide. As President and CEO of Prime Resource Group, he has designed and implemented business transformation and professional development programs for companies including Shell, HP, 3M, Boston-Scientific, Compuware, Siemens, and Georgia-Pacific, as well as many fast track, start-up companies. He has gained the reputation for being a thought leader in the arena of sales and marketing strategies for companies involved in complex sales. Jeff is the author of the best-selling books Mastering the Complex Sale: How to Compete and Win When the Stakes are High, Second Edition; The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale; and Exceptional Selling: How the Best Connect and Win in High Stakes Sales.
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  21. 21. 21 contact Kirsten Butzow kbutzow@pragmaticmarketing.com @pragmaticmktg Jeff Thull jthull@primeresource.com www.primeresource.com
  22. 22. Join us for next month’s webinar: Thank You for attending! JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC Win/Loss Requirements Collateral Innovation Product Portfolio Stakeholder Communications Distinctive Competencies Referrals & References Customer Retention Market Problems Customer Acquisition Product Profitability JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC Channel Training Market Definition Positioning Lead Generation Distribution Strategy Use Scenarios User Personas Buy, Build or Partner Buying Process Business Plan Program Effectiveness Presentations & Demos The Key To Building Better Products 3/21/18