1. R.O.B.I.N
The Three Musketeers
Hoang Nam Nguyen - Azeem Haider - Alif-Al Ahmed - Chau Le

3. R.O.B.I.N
Ring Of Binary Intelligent Networking
• Using NFC technology
• Exchange business contacts through a handshake

4. NFC
• Near-Field Communication
• Radio communication technology to send data between two devices held a few
centimetres together (Egan, 2013).
• Short-range but low-power and small-size
[3]

5. Application of NFC

6. Design
• R.O.B.I.N Hood • R.O.B.I.N Scherbatsky

7. Design
• R.O.B.I.N Hood • R.O.B.I.N Scherbatsky
Twist to turn on
Switch
NFC Chip
Power Source

8. Functionality and Security

10. Existing products
• Business Cards:
• Cellphones:

11. Unique Selling Point
• We provide a method of exchanging business contacts with optimal efficiency,
simplicity and security.
• Vision : Completely replace the business cards.

12. Market
• Firms that are looking to upgrade their
information systems
• Technological companies like Google,
Microsoft…
• Highly sustainable
• B2B sector is much more larger in scale than B2C
(Kotler and Armstrong, 2008)
• Fewer design customisations
Main target: B2B
(business-to-
business)
•Sociable young people
•Interested in cool devices
Potential target: B2C
(business-to-
consumer)

13. Market research
• Quantitative research
• Qualitative research

14. Financial Projection
• Direct costs of one R.O.B.I.N:
• NFC chip: NXP (Dutch chipmaker)
• Battery (micro-rechargeable-battery): UFO-Source Energy
(Chinese manufacturer)
• Ring band (stainless steel) and direct labour cost: Assembly
factory in China
• Administrative costs
• User interface: Bespoke software
• Data centre: Google Cloud Service
• Logistics
• Sales and promotion
• R&D

15. Research and Development
• Vital for prolonging product life cycle
• Additional features
• Improve user interface and device performance
• Include patent costs for new technologies invented
• 25% of quarterly revenue growth for funding R&D
[1]

16. References
• Egan, M. (2013). What is NFC? How does NFC work? For what might you use NFC? - a
quick guide to NFC. [Online] Available from: http://www.pcadvisor.co.uk/how-
to/mobile-phone/3472879/what-is-nfc-how-nfc-works-what-it-does/ . [Accessed
28/02/2015].
• Kotler, P. and Armstrong, G. (2008). Principles of marketing. Upper Saddle River,
N.J.: Pearson/Prentice Hall.
• [1] Product Life Cycle Graph. [Online] Available from
https://www.jimcarroll.com/2010/09/product-lifecycle-2-0-and-the-era-of-instant-
obsolescence/#.VPTlg_msU0w . [Accessed: 28/02/2015].

17. THANK YOU FOR LISTENING
Will you buy a R.O.B.I.N?