Introduction on LinkedIn for SMEs

1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euModule 10 – LinkedIn
LinkedIn for SMEs

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Social Media Classification/
Functionality
Connect, exchange
and communicate
Publication
Collaboration
Reflection

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
LinkedIn
• World‘s largest business network
• Possibility to set up a company page with
status updates
-> 3 million company pages
• Join thematic groups to contribute to the
discussions to outline your company’s
expertise in that specific field
• http://linkedin.com

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
LinkedIn –
How to communicate attractively
• Post content relevant to your followers
• Listen to your audience, read comments
• Add an image to welcome visitors and
showcase your brand
• List your company’s Products & Services to tell
your target audience what you have to offer

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
LinkedIn - Company Page
• Create your own company page to better reach your
customers
• Post content relevant for your audience, helping them to
solve problems
• Publish content to position yourself as an expert in your field
• Engage with your audience, ask questions, reply to their
comments
• Further instructions on how to build a company page can be
found here:
http://business.linkedin.com/marketing-solutions/company-pages/get-started.html#Crea

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
LinkedIn Small Business
Resource Centre
• Ideal for LinkedIn newcomers from the small
businesses: http://smallbusiness.linkedin.com/
• It provides a crash course for newcomers:
-> Advice on how to manage your company page
-> Advice on how to market your business on LinkedIn
-> Advice on how to hire new staff

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Best Practice on LinkedIn
1. Overdrive Interactive
http://www.linkedin.com/company/42954?trk=tyah
An example of a company using company status updates well, sharing helpful content
from themselves as well as others to ensure they keep their LinkedIn company page
regularly updated with content for their followers.
2. PR 20/20
http://www.linkedin.com/company/pr-20-20
PR 20/20’s Company Page is a great example of one that is effectively making use of
company status updates, regularly sharing blog posts and reports they've created as well
as third-party coverage of their brand. This drives traffic from LinkedIn back to PR 20/20's
website and positions them as a thought leader within the LinkedIn community.

8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Further Reading
and Listening
Reading:
http://www.socialmediaexaminer.com/make-linkedin-company-page-useful/#
more-56189
http://www.ducttapemarketing.com/blog/2009/07/29/5-tips-for-getting-more-from-linked
/
http://business.linkedin.com/marketing-solutions/company-pages/get-
started.html#Create
Listening:
http://www.youtube.com/watch?v=wwOHjPUhkfc