2. Business Assumption
ď‚— This product will gain interest of Web designers and PR agencies.
ď‚— Web designers want to break free from technology architecture constraints and
focus more on the creative aspect of the design.
ď‚— Designers will be willing to pay $9.99 per Static to Dynamic Conversion.
ď‚— Average designer makes 100 design applications per year. With 1000 designers
using our product, our yearly estimated revenues we will be almost a million
dollars (100*1000*9.99)
ď‚— PR Agencies would want to objectively evaluate their campaigns
ď‚— Finding contact information of the right target audience is the biggest challenge
faced by PR agencies.
ď‚— PR agencies will be willing to use the application and develop their own
campaigns through Scripton
ď‚— As part of the support agreement, PR agencies will be willing to pay a
minimum of $250 per digital campaign per month. Per campaign support
earnings will be $3000.
3. Market Feedback
We interviewed 20 designers and 3 PR agencies.
Designers’ Response
ď‚— 10% were highly exited and willing to pay $10 or even more
ď‚— 80% designers were willing to use the application but not pay.
ď‚— 10% were confused whether it will be possible to develop such a
solution
PR Agencies Response
ď‚— 66% responded very positively and agreed to pay $5000 per
campaign or even more for Scripton enabled service.
ď‚— 33% did not respond well to the product idea pitch
4.
5. Refined Business Assumptions
ď‚— Scripton as a product will gain interest of designers specially freelancers.
ď‚— Not all Web designers will be willing to pay for the product, but will be willing
to use the free limited version with content storage space constraint of 10 MB.
ď‚— PR agencies will be interested in Social Media Services for their campaigns
powered by Scripton
ď‚— PR agencies will be willing to pay minimum of $5000 per digital campaign
powered by Scripton.
ď‚— PR agencies will be willing to use the application and develop their own
campaigns through Scripton
ď‚— The PR campaigns are generally short lived, so there is not much support
needed
6. Valid Assumptions
ď‚— Web designers want to break free from technology architecture constraints and
focus more on the creative aspect of the design.
ď‚— PR Agencies would want to objectively evaluate their campaigns
ď‚— Finding contact information of the right target audience is the biggest challenge
faced by PR agencies
7. Minimal Viable Product
Our minimal viable product will have the following features:
ď‚— HTML to PHP Converter
ď‚— Automatic generator of requirements specific Content
Management System
ď‚— User Management System
ď‚— Cloud based Storage Mechanism