GroupM

San Francisco Bay Area, California United States

Advertising / Marketing / PR

Joint Australian & British citizen, US Permanent Resident (green card holder) Fond memories of 50% click rates, the internet before interstitials and San Francisco when every startups default valuation was $100MM. Pets.com spent even more before realizing shipping pet food cost more than the pet food itself. Its a different story now although its taken a long time to get here, as the Chinese idiom goes, the dragon takes 100 years to wake up and 100 years to go to sleep. Some thoughts after 15+ years in working in the digital space: Make a genuine effort to collaborate with your clients other agency partners. If you don't find immediate reciprocation keep putting your hand out. A media...