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BrightTag
Partner Case Study
ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 2ONE FOR ALL
Simpler. Faster. Better.
A Bright(er) Approach to Tag Management
ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 3ONE FOR ALL
BrightTag is the world’s most widely
adopted enterprise tag management
solution…
Who We Are
for the
browser and
beyond…
ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 4ONE FOR ALL
What We Believe
• Empowering clients and
agencies to run more agile
marketing & analytics
• It’s about data portability and
outcomes, not tags and
features
• Forming real strategic
partnerships with vendors for
the common good
• Solving for tag management
and beyond
ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 5ONE FOR ALL
• Our award-winning technology
• Our award-winning, passionate people
• Our approach to real partnerships
How We’re Different
ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 6ONE FOR ALL
A Bright(er) Approach to Partnerships
More than a vendor.
More than a logo on a website, more than a swapping of code.
Real Partnerships.
ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 7ONE FOR ALL
Leading by Example
BrightTag’s partnership with Kenshoo exemplifies
all of these principles
Let’s hear why…
ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 8ONE FOR ALL
Don’t Just Take Our Word for It…
• What’s it like working with
BrightTag?
• What are the benefits of partnering
with BrightTag?
• Why would you recommend
BrightTag?
• Can you expand on Server-Direct?
ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 9ONE FOR ALL
Thank you!

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K8 Partner Case Study - BrightTag

  • 1. | Kenshoo: Proprietary and Confidential 1 BrightTag Partner Case Study
  • 2. ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 2ONE FOR ALL Simpler. Faster. Better. A Bright(er) Approach to Tag Management
  • 3. ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 3ONE FOR ALL BrightTag is the world’s most widely adopted enterprise tag management solution… Who We Are for the browser and beyond…
  • 4. ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 4ONE FOR ALL What We Believe • Empowering clients and agencies to run more agile marketing & analytics • It’s about data portability and outcomes, not tags and features • Forming real strategic partnerships with vendors for the common good • Solving for tag management and beyond
  • 5. ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 5ONE FOR ALL • Our award-winning technology • Our award-winning, passionate people • Our approach to real partnerships How We’re Different
  • 6. ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 6ONE FOR ALL A Bright(er) Approach to Partnerships More than a vendor. More than a logo on a website, more than a swapping of code. Real Partnerships.
  • 7. ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 7ONE FOR ALL Leading by Example BrightTag’s partnership with Kenshoo exemplifies all of these principles Let’s hear why…
  • 8. ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 8ONE FOR ALL Don’t Just Take Our Word for It… • What’s it like working with BrightTag? • What are the benefits of partnering with BrightTag? • Why would you recommend BrightTag? • Can you expand on Server-Direct?
  • 9. ONE FOR ALL THEADVANTAGESOFWORKINGWITHBRIGHTTAG 9ONE FOR ALL Thank you!